When your ecommerce business is just starting, it’s simple to follow up on leads and customers. It’s impossible to send individual emails to leads as your ecommerce company grows. This would take too much time.

Marketing automation can help your ecommerce store.

Contact us to get a digital marketing strategist.

Marketing automation: What’s it all about and why should you use it?

Market automation monitors users to determine which customers are most interested in your products. The software then sends messages to those who have provided their contact information within a time frame with special offers that relate to the products.

It’s important to note that while marketing automation includes automatically-generated messages, it is not the same thing as spam. To reach potential customers and past customers, you’re using marketing automation to get in touch with them. This allows you to provide them with more reasons to visit your website.

You need Marketing automation to increase conversions and sales. These numbers will differ from one company to the next, but any increase in sales is beneficial for your ecommerce business.

This will likely result in a greater sales increase. It is up to you to choose which marketing automation tools you use.

How do you set up marketing automation?

It doesn’t matter how big your company is, it is important to streamline your marketing channels so that you can close as many sales opportunities.

This is a key point to remember when you follow up with prospects and customers that you have already met.

Advertisements using retargeting

These ads can be based on the user’s search history and show them relevant ads. A person looking for a chair will see an advertisement to purchase it (or something similar).

Email Marketing for the Lifecycle

This type of marketing also called a “drip” email campaign sends different emails every time a certain amount of time passes since someone has visited your site. The automation software tracks and sends them.

Reminder emails

If someone abandons a shopping cart on your website, you can email them to remind them. 

Mobile and Text Marketing 

This new method for companies to automate their marketing can be more intrusive than email. 

Marketing automation: How you can make the most of it

Tracking each message you send is the best method to get the results you want. You can track if people click on your links or open your messages.

Continue doing what you’re doing if it is working. Your niche has been attracted to your site in a way that encourages people to buy from you.

If you aren’t getting the results you desire, there are some things you can do.

First, you can set up A/B or split tests on email subject lines. Next, create variations of that email. This will allow you to track which emails perform well and which ones don’t.

The next thing to consider is the content and timing of your emails. Customers might feel that you are aggressive if they receive follow-up emails five minutes after they abandon their shopping cart. They can also remind you that they were shopping, and then continue shopping.

There are other ways to make marketing automation work, but these are the most effective.

Kobe Digital, a marketing automation company

Kobe Digital can help you if you are too busy to implement automation in your ecommerce store. 

Do you want to grow your ecommerce store? Get started today with a custom marketing automation plan.