LEICA CAMERA AG
and sport optics
A fresh, reimagined campaign and distribution strategy for an iconic brand.
Consistency is key
Curated branding across a wide range of ad formats creates an immersive, consistent online experience.
Different messaging for different stages of the customer journey.
A picture perfect fit
Data helped pair customers with the camera model best suited to their needs and experience.
Users see ads that correspond to specific products and how close they are to purchase.
Enjoyed the highlights from
Share your email address and we’ll send you the full case study to your inbox.