Why TikTok Marketing is The Future of Digital Marketing


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Facebook was created to allow friends to connect and make new connections. Insta is now more than just a social media platform.

They are a platform that allows businesses to market their products via ads, content marketing, influencer marketing, and other marketing methods.

TikTok was originally a social media platform. However, it has grown to be a much more popular platform than Instagram and Facebook. They assist businesses in increasing their market penetration through a variety of marketing campaigns.

What was the origin story of TikTok? Are you wondering if TikTok is the future of digital marketing? Or just a way for you to get started? Let’s find out.

ByteDance Rebrands TikTok

After initial success, TikTok’s app Douyin was launched in China by Bytedance in 2016. After initial success, the app was downloaded more than 100 million times daily and was viewed over one billion times per hour. TikTok was launched in September 2017.

Since its international launch, the TikTok app has been downloaded more than 1.5 million times.

It was the most-downloaded app in Apple’s iOS App Store during quarter one of 2019 and ended quarter-four 2019, with 219,000,000 First-Time Installs.

TikTok – A digital marketing powerhouse.

TikTok does not have the same social media features as other apps do. TikTok’s target audience is aged 16-24. However, this does not mean that it cannot be used for marketing purposes.

TikTok has become a very popular tool in countries with younger populations like India. TikTok can be used by businesses to market to younger audiences.

Types of media 

TikTok is a visual platform that encourages excessive consumption. TikTok is a visual experience. There is not much content.

Hubspot reported that 54% of consumers want their favorite brands to produce more video content. TikTok is platform brands use to reach younger audiences with their video marketing strategies.

Nature of Content

Services offered to 16-24-year olds by businesses that cater to them know that entertainment is much more popular than news or politics.

TikTok is a platform for entertainment, but Facebook has gradually transformed into a news platform and social media app. This means that Facebook’s content has changed from entertainment-related to news-related.

TikTok is a popular app among younger users. It is full of entertaining content, making it more attractive.

If they target a younger audience, Businesses need to consider monetizing the digital marketing platform.

Celebrities at TikTok

TikTok’s popularity does not stem from its product or marketing, but from the hype surrounding it. 

TikTok was popular for downloading apps. It was only natural that celebrities would be interested in the platform. Guardian reports that it is often linked to the adoption of a celebrity. The platform was adopted by Kylie Jenner, Snapchat’s star. Her fans were enthralled by the platform and began following her on Instagram and Twitter, where they noticed similar trends. Celebrities joined forces to increase user activity.

Jimmy Fallon, the host of The Tonight Show, has joined TikTok. This could make TikTok more popular. Marshmello, Amy Schumer, and Jimmy Fallon are also now part of TikTok.

TikTok’s Influence on Social Media Marketing

TikTok allows businesses to market their products or services uniquely. 

Businesses have begun to capitalize on the market by creating brands. Influencer Marketing is another great opportunity businesses have taken advantage of TikTok.

Companies are interested in partnering with TikTok celebrities to increase their reach. 

TikTok is the next wave of social media marketing. These campaigns are being used by brands to maximize their effectiveness and avoid becoming a standard.

Chipotle is an example. Chipotle offered $4 burritos to anyone who came dressed up for Halloween to their stores. To get the campaign noticed, they sponsored Brittany Broski (and Zach King) as influencers.

EA Sports

EA Sports, a video game publisher, has also adopted the TikTok subculture. #Fortnite has been viewed more than 13.5 billion times. This is a very attractive industry for Generation Z and millennials.

EA has been using TikTok marketing campaigns ever since to promote Fifa 20 or Plant vs. Zombies. They have raised 500K+ via the influencer market using TikTokers such as Indie Cowie or Gil Croes.


Even Walmart stores are using TikTok influencer marketing. Walmart recognized the potential for making a profit by targeting younger generations and launched its #DealDropDance campaign.

Walmart employed six influencers with 17 million followers each. Our firm was among the six who received 57K Likes. 739 people shared their video that featured the couple in Walmart and their joy at the Walmart Black Friday Sale.

These are just some of the many. To increase their reach in the millions, brands like Calvin Klien and Charlie’s Angel invested in TikTok’s influencer marketing. It is an indication that TikTok has been a trusted platform for serious marketing by top brands all over the world.

These TikTok ads are more popular than celebrity advertisements because they feature regular users.

This is a major shift in social media marketing. Comedy and promotional content are becoming hugely popular and provide enormous value to businesses. TikTok’s uniqueness has changed the content brands create.

TikTok’s lighthearted and consumable content is making a comeback. This is a sign that brands are changing the way they create content for TikTok.

The Global Impact of Chinese Apps

The most important impact Chinese apps have had on the global app market is the introduction of personalization and localization.

China has shown that localizing apps is possible through several case studies. 

These apps were initially launched in China and later repurposed for international markets. These apps have been hugely successful.

This strategy was used in TikTok’s development. This strategy can be used by western app developers to tap into the largest app user base in China.

How social marketers can leverage TikTok marketing

  • Social media marketers need to start by understanding the audience they are targeting. It’s crucial to understand what content they use on TikTok.
  • Next, select a few influencers with a large reach on TikTok and a significant portion of their followers falling within the target audience description.
  • Choose a promotion message, discount, or product to offer and then reach out (based on their engagement and how many followers you have) to get in touch with influencers to sponsor you.
  • Finalize your campaign date, and create any branding collaterals that you might need. You can include background music, a logo, and a hashtag that you want to trend in your campaign.

These are the steps to create a viral TikTok account. Being an early adopter of digital marketing can help you outperform your competition.

Is India’s Ban on TikTok an Indication of an End to Its Rise As a Digital Marketing Platform Platform Platform Platform?

TikTok was one of the 59 apps that were blacklisted by the Indian government last Wednesday. This user loss will severely affect TikTok.

Mike Pompeo (US Secretary of State) now suggests they are considering the possibility of banning TikTok from the United States. This could spell doom for TikTok’s social media platform and marketing efforts.

I believe such a serious consequence is unlikely to happen. 

  • Despite widespread fears that the ban on Huawei would bring it down Huawei, the Chinese company proved to be resilient and is moving ahead stronger than tech analysts expected.
  • Indian authorities have given app developers who were banned from India a chance to defend their rights. They can reach an agreement to continue operating, even if India bans TikTok. To ensure that they don’t lose any of their growth potential,

The Final Word

TikTok is an excellent platform for digital marketers and social media marketers. It would be a mistake not to use it. Even though it can be difficult to implement, brands should continue to use TikTok for their strategy development.

TikTok is the new digital marketing platform. Facebook, Instagram, and Youtube had a clear monopoly. Based on statistics and analysis, however, it is clear that TikTok has challenged that monopoly.

TikTok is the future of digital marketing. TikTok will be a tool for businesses to gain a competitive edge and match the success of others.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.