How To Make A Press Kit That Is Successful For Your Business


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Being featured in newspapers, magazines, and other publications is a great way to get your company noticed. 

This is crucial in today’s digital age. Journalists must have an online presence.

Websites are essential. Kobe Digital.com recommends this comprehensive guide to creating a professional website.

But there’s more.

What’s a Press Kit?

It should be easy to access and use. ). It must be easy to find and use 

Get free PR by having a media kit. 

This is great for SEO. Google bots will use this information to rank your position for certain keywords.

Not only are they useful for corporate business, But many people use them in the arts and music industry in different ways

  • If you’re a musician or a member of a band, then you probably know the EPK term. It is an integral component of any music website.
  • A second point is that many photographers feel more comfortable using the media kit term. This allows you to summarize your achievements through visual elements such as photos.

A press kit is a structured presentation that outlines who and what you are as a person/business.

What’s a Press Kit?

The contents of your media kit will depend on the industry and business you are in. You can make your own media kit to suit your needs.

Overview of the company You will answer the “who are you?” and “what do they offer?” questions. Every business has a story. Businesses are increasingly using storytelling in marketing to tell their stories. You can also share information about your business, such as your location and products/services.

Fact sheet and company statistics: Provide relevant information to the media about your business and customers. You can include information such as sales growth year–over–year, number of followers on Facebook, or amount of funding rounds.

Pro tip – All of this content can be presented in an infographic to maximize visual impact.

Quotes – The media will be more likely to quote you from the top of your company. 

Biographies – This section tells you a short story about the people behind your business, such as the founders and top management. Photos of each person will help the media put a face to face.

Link to social media accounts. You can also add links to your Facebook, LinkedIn, Instagram, and other platforms. Take your PR efforts to the next step.

You should provide more details about your products or services. This is more than just a summary. But you shouldn’t go off-topic.

It is possible to mention that you will give free product samples to the media. 

It is important to keep this information up-to-date by regularly updating it.

Attention-grabbing media design elements: Photos and videos are both eye-catching. You can do this by including the best visuals from your office to your team members in your media kit

Quality goes beyond using the best file format. These free photo editing tools can help you avoid unwelcome, pixelated photos. 

Multiple options are important for your logo. You can have one that is resized (like an SVG), and one that has a transparent background. This will make it more user-friendly.

You are looking for a logo, but don’t know how to begin? This online tool will help you create one in no time. The template allows you to customize the colors and title of your logo. Once your creation is complete, it can be resized so that it can be used on your site or in the press.

Brochures and publications: A Press release is a written announcement of what you want to share with the public. It should also include a headline that attracts the media’s attention.

As downloadable files, your PR brochures are easily added to your media kit. Journalists have the option to save, print, or share their PR brochures as downloadable files. Brochures should be designed with more care.

When it comes to presentation, you need to decide how to organize the files.

Past media coverage: Experience is an asset that will help you in the future. You should share examples of media coverage, such as interviews, blogs, podcasts, and articles.

Recognized achievements or awards: This is your opportunity to display any gold ribbons you have earned through hard work. 

Be proud of your community service. Share any volunteer work or donations to non-profits.

Testimonials are testimonials written or spoken by customers about your products and/or services. This article explains how to get strong testimonials.

FAQ section: This FAQ section is for journalists to answer their most pressing questions. It allows you to provide impressive quotes and statements as well as information about your company’s past achievements and plans. What milestones has your company reached? What milestones has your company achieved? “

This section will save you a lot of time. This section will allow you to have a more professional conversation with the media while also ensuring that your company is being discussed in the right way.

Contact information. Journalists might be interested in an interview after they have reviewed your press kit. However, they don’t need to search your site for your contact information

You must have a separate email address for PR purposes. This address should not be the one you use for business-related inquiries or customers. This will allow you to manage your priorities better and respond to each request more efficiently.

It is also important to brand the email address that you send to the media. You don’t want reporters to correspond with you from suescakeshop-PR@gmail.com, do you? To present yourself most professionally, you need to acquire a business email address – in this case, PR@suescakeshop.com, or press@suescackeshop.com.

Last but not least, you can include a contact page for journalists to quickly fill out their information and send them a personalized message.

How to make your press kit

  1. Your website should be completed. If you already have a website, skip step 2. But if not, you should start building one. This is an essential requirement for your press kit. Here are hundreds of free website templates. There are many templates available, from ecommerce templates to photography templates and music website templates.
  2. Add a section called Press: Create a page with titles like “Press”, or “Media room” that clearly explains the purpose of the page. Link it to your menu to make sure your visitors see it when they visit your homepage.
  3. Now you can add your content to your press kit. You will need press releases, photos of notable accomplishments, and high-resolution images. You can add them to your press section.
  • Use columns for separate sections. You can keep your site’s design balanced by using
  • You can avoid visual saturation by using no more than three colors per page. Avoid using fonts that are hard to read.
  • Include a strong call to action (CTA) at the bottom of your website to invite journalists.

Congratulations! Congrats!

Last but not least: Feel free to leave us a comment below with your press kit or press page. We would love to see your press kit and/or press page!

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.