Marketing is a perfect example of how change is inevitable.
You can see how the marketing industry has evolved over the past year. More marketers are adopting digital transformation.
Despite all the evolution and changes, there is one constant: “Marketing is a difficult task.” While the value remains the same, the execution process shifts. This is possible because of the development of new platforms and policies, technology, and changing customer behavior.
Marketing automation is the most popular technology for implementing these changes. The global automation market will reach $25.1 billion by 2023. Automating repetitive tasks allows your team to spend more time on the important tasks, which in turn saves time and money for your company.
Automating is the preferred strategy for marketers today. These stats reports are the same.
63% of companies plan to increase their automation budget by 2022.
Marketing automation can increase sales productivity by 14.5%
Marketing automation software has been used by 4/5 marketers to increase leads.
We stand firm on our point. But, you may be asking yourself: Which marketing automation software is best? Does marketing automation deliver returns? What trend should you be looking for?
Marketing automation is gaining strength as we approach 2022. We bring you the top marketing automation trends that will change your life.
Table of Contents
The 2022 Marketing Automation Trends that Will Change the Game
1. Qualitative Data for Customers
We’ve been shouting in our heads – “quality data is the key” – regardless of what strategy or technique you use, it is always essential to have quality data.
It is hard to make informed decisions about your website, content, or target area without sound data. Marketing automation is the best option for 2022. It provides enhanced customer data and quality scores.
Many marketers still dream of identifying potential leads. This information can have a positive effect on your sales and marketing efforts. Marketing automation will allow both the sales and marketing departments to focus their efforts on qualified leads.
The right information will allow the teams to make data-backed decisions. This will enable you to create content and website designs that are stunning, as well as deliverables tailored to your qualified leads’ needs.
What are you going to get in return? You will get more leads and sales if you have higher conversion rates.
2. Omnichannel Marketing
Advertisements have been used for years to get people to buy products. It used to be on the radio. The same ads were there for days, so the consumers had to listen to the same jingle. Next, it moved to television. Today, it’s social media that is doing the same thing, but with more creativity and strategic planning.
You might have seen ads on Instagram and Facebook multiple times. Then, when you see their banner or another post, you click to check them out. Sometimes you might even see them in your inbox. This is what omnichannel advertising looks like.
Retargeting by brands makes you feel as if you’re being followed everywhere.
Marketing automation allows automated content management across multiple marketing channels.
You can send customers marketing messages based on their current journey. This improves the user experience. Automation allows you to upload marketing ads or content to multiple channels simultaneously.
3. Funnel-Optimized Content
75% of all email revenue comes from personalized campaigns. Marketing automation offers the best of both worlds. It combines personalization with automation to create a marketing experience that speaks directly to your customers.
To get the best out of this marketing channel benefit, however, you will need to create funnel-optimized material. This article will focus on the various stages of the buying process and the questions and concerns purchasers may have at each stage.
Content development can be time-consuming, regardless of whether you are writing a blog or making a video. You might consider spending more time studying your audience and then using that information to create content marketing strategies to convert leads.
4. Hyper-Personalization
Personalization goes beyond writing Hey Sean!
Marketing is changing. A greeting message no longer suffices.
You need to implement hyper-personalization strategies to get the most. Account Based Marketing is the best way to achieve this goal. Instead of starting with a broad audience and then narrowing them down by the lead score, you can start with a few hyper-targeted accounts. Once you have identified the most likely lead, you can then target content to increase engagement.
5. Artificial Intelligence and Machine Learning
Artificial intelligence and machine learning make it possible to automate large-scale content production. If you want to excel in marketing, machine learning is a must-have.
These data can be used to create future campaigns which will appeal to your target audience. This data allows you to create targeted content for your audience. You can combine machine learning and AI with your automation tools to get the most from your campaigns.
2022 is expected to mark a turning point in the development of machine technology. It is akin to surrendering to the competition if you don’t utilize artificial intelligence to its full potential in your company.
6. Chatbots for Conversation
One-way communication can be like a dead-end. Companies need to engage and interact more with customers. Conversational chatbots are one of the top marketing trends for 2022.
According to Forbes, it is the future for direct marketing. Businesses use conversations with customers to show that they care about their clients’ needs.
Chatbots can be used to improve customer service and engagement. Chatbots allow you to communicate with customers and answer their questions without having to lift a finger.
Technological advancements have made it possible to have personalized conversations. Chatbots can help you switch to a human-centric approach. Chatbots can be used to keep consumers involved even when you are asleep.
Automated chatbots are designed to facilitate seamless conversations, but it does not mean that humans will be replaced. They are designed to start a conversation, quickly answer small queries, and handle minor concerns.
7. Retargeting that is value-driven
The cookieless future is on the horizon. Marketers without cookies from potential customers will face a difficult phase in 2022.
Marketers must, however, be creative to find new ways to reach those who are interested.
Marketers will likely start to use first-party cookies and data-driven attribution models in 2022. First-party data can have a greater influence on campaign success than third-party cookies. Retargeting customers from the past is a great way to make sure your marketing efforts succeed.
Automated retention campaigns for customers can also be a great way to build valuable relationships while reducing attrition.
8. Email Automation Tailored to Your Needs
Personalization is a key component of most marketing automation trends in 2022. It offers quality and makes your customers feel valued.
Personalization is key to customer retention and progress, whether you are using social media or email marketing. If you want to be successful with marketing automation in 2022, personalize your email marketing efforts.
Personalization in email is crucial to provide a personalized experience for your customers. Automating allows you to personalize emails and provide valuable information to your customers. Marketing automation is dependent on personalized emails that cater to the interests of your audience.
9. Mobile-Driven Automation
According to Businesswire research, 71% of millennials are willing to allow service providers to use their mobile data to personalize their lives. This simply means that clients today are more dependent on their mobile phones.
Mobile-driven marketing automation will be a key trend in 2022. If you don’t use mobile marketing automation, you are missing out on an opportunity to engage leads in the places they spend their time.
Mobile usage is expected to continue increasing. You will need a strategy to reach and engage these users. Mobile marketing automation can help you collect data about your mobile customers.
Marketers must create mobile-based strategies to get more value from their end users. Push notifications, in-app ads, and SMS will all be more frequently used to increase customer engagement, retention, and experience.
Last words
These trends will help you take your marketing automation to new heights in 2022. Automate email content based on customer behavior and interests. You can also automate tedious marketing tasks and use native automated marketing interfaces. This will help you unify your sales team and marketing department.
Do not put off these ideas. The sooner you get started, the quicker you will see results.
