05/27/2022

Optimizing your Ecommerce Store To Increase Sales

Insights

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Do you want to increase your ecommerce sales?

What’s ecommerce optimization?

Ecommerce optimization is the process of optimizing your website to increase sales. 

7 Tips for Optimizing Your Ecommerce Store

Want to make your website easier to use? These seven tips can help you optimize your ecommerce website to increase sales.

1. Clear navigation

You need to start with your navigation in order to maximize ecommerce conversions. If your audience finds it difficult to navigate your website, they will leave.

How do you make navigation work?

The navigation is organized and simple to use so shoppers can find what they need quickly. You can also use broad headings to make it easier to organize.

Your navigation should be constantly improved and tested. You might have to redesign or adapt your site to offer a better user experience.

2. Boost your product listing

Optimizing product listing is an important part of ecommerce optimization. If your listing isn’t optimized, you could lose sales.

How can you optimize your product listing?

  • It is crucial to have a descriptive product title. This helps them determine if the product is right for them.
  • Product details are important. List your product details and provide details that will convince prospects to purchase your products. 
  • Add product options: This allows you to offer multiple sizes and colors of a product. 

Your prospects will feel more informed about your products, and their chances of buying from you.

3. You can add high-quality product photos.

Add high-quality product photos to your ecommerce website. Customers can’t see the products, so they only look at your product pictures to decide if it is worth their time.

Add photos to product listings to give customers more information. Make sure your photos are clear and high quality so shoppers can easily see what you have.

By taking quality photos of your products, you can improve ecommerce conversion optimization. You can show your customers why they should buy your products by taking quality photos.

4. Optimize product listings for key keywords

Keyword integration is an essential part of ecommerce conversion optimization.

A keyword search engine can help you locate the right terms.

When you are reviewing your keyword list, focus on long-tail keywords. These words include three or more words such as “cherry red lipstick”. These keywords drive higher quality traffic.

You could make your product listings more relevant by using relevant keywords. Optimizing your website can increase qualified traffic and help get more customers.

5. Mobile optimization: Optimize your website

Another important aspect of ecommerce optimization is a positive mobile experience. 76% of consumers shop using smartphones, so your website must be mobile-friendly.

This tool will assess your website’s mobile-friendliness. It will also determine if your website delivers a positive user-experience.

Your website will automatically adjust to their screen so that they can have a great experience on mobile. This will increase sales.

6. Use buttons to clearly call for action (CTA).

You want people visiting your website to make a purchase.

CTA buttons direct people to take action. To add products or services to shopping carts, people will click the button that reads “add cart”. Your CTA button should be visible on the page.

Clear CTAs can help you direct users to buy your products. This will help you increase your revenue.

7. Concentrate on cart abandonment

Cart abandonment is an important part of ecommerce conversion optimization.

  • Improve your cart checkout process to prevent people from abandoning their carts. Check the process to see if there are any issues that might be hindering users from purchasing.
  • Unexpected charges are the main reason that cart abandonment occurs. Make sure fees are clearly stated so users know what to expect when adding items to their cart.
  • Email abandoned carts You can recover sales Emails to abandoned carts To remind customers about the products they have added to their cart. A tool like this is possible. Send emails to customers who abandon carts and bring them back to purchase.

An abandoned cart recovery strategy can help you grow your ecommerce business.

Do you need help optimizing your ecommerce website?

Optimizing an ecommerce site is crucial if you want to make your customers happy and increase your sales. 

Our team includes marketing professionals who can optimize ecommerce sites for maximum results. A campaign that will help you grow your online business.

Are your ready to increase revenue for your business? Contact us now to speak with a strategist about market services.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.