Compare design and reality

You must list thousands of functions in your design that will both benefit your customer and make your site stand out with its components. These functions should be clearly presented on your site and run smoothly. You can comfort customers by taking care of the little things they might not notice.

Ecommerce businesses offer a great shopping experience due to the quality of their products and website performance. E Commerce is still a great way to make customers happy. Before you launch your platform, ensure that it provides the customer with the right values.

Checklist for Ecommerce Website Pre-launch

Step 1: Ensure that technical functions work properly

Host

The right hosting package for your eCommerce website.

The hosting package should include an eCommerce SSL certificate. This option is not affordable, but it is worth taking the time to compare and select the best hosting package for you.

A. Server log

Make sure to display all debug outputs that were used during development. This is done to improve site speed and prevent overcrowding of the server’s hard drive.

B. Sitemap

The internal problems of a website prior to conducting a web search was not relevant to SEO. Information has a tendency to be updated quicker, Google SEO minimum parameters require a Sitemap in order to quickly increase Index. Submit URL was also downed and replaced by Google via the Google Console. This brings many disadvantages for new websites.

These are some tips for optimizing your sitemap.

• High quality pages should be prioritized in the sitemap

• Sitemaps should only contain Canonical URLs versions

• Sitemaps should not contain noindex URLs

C. Site speed

If your website isn’t ranked high, there are risks of it going unnoticed. However, most ecommerce store owners regularly test the website’s load time to make sure their products and work are noticed. Speed is a key aspect of providing great user experiences. Therefore, you should pay attention to how fast your website loads and whether it meets visitors’ needs. Only 5 seconds can decide if a customer will stay with you.

Here are some suggestions for tools to help you test the load time of your ecommerce website.

• Pingdom

• GTmetrix

• Google PageSpeed Insight

• Web Page Testing

• YSlow

Step 2: Check page performance

Customer experience plays a major role in store setup. It is important to ensure that your website appeals to customers.

Tips: Customer reading habits in your market (Europe, Asia ,…)) should guide setup.

D. Search engine

It is important that the search bar is displayed in the most prominent place on every page. (Highly recommended at top right).

E. Navigation menu

The menu is the place where we present our values and business. You should ensure that tools are organized according to priority and can be accessed easily. Carts should be arranged in the header bar in order of: promotion, main product, customer service, and any additional information.

F. Cart Icon

Because customers are looking to shop with us, the cart icon is similar to a search engine. Customers will be checking out their selected goods before continuing shopping. Cart icon should be visible on every page (top-right corner).

G. Contact information

For branding purposes and customer assurance, contact information should be included on every page. Show the shopper how they can reach you if they have any questions or require further information.

The following information should be included in your contact information:

• Hotline

• Email address

• Address

• Fax

Step 3: Check core customer actions

This is where you examine what customers are doing with your website.

H. Choosing products

Your product should have all perspectives, including basic information, material, and Functions . Check image quality, video functions, as well as brief information that is easy to read. Notify shoppers if the product is currently available in their area

These are the most popular functions on the product page.

• Highlight the “Add to Cart” button as well as other purchasing options.

• You should never miss “Add to Wishlist”.

• “Suggested Items” should be filter and qualified based on the customer’s buying history

• Offer promotions such as coupons, combos, and two fer sales ,…) for top-selling products in the same area.

I. Cart: This place is only for customers

All shoppers’ gestures should be processed quickly and clearly. The extent to which customers have control over their choices will affect the customer experience.

The product name and the image must both be clearly visible to be able to check out. This allows customers to see what they have purchased and choose at shopping time.

In every situation, the price of the product must be correct: total amount, discounted, and logistics additional fee. Clear price process and trust build with customers. This is the most important factor when shopping online.

Editable option regarding number, color, and version of selected products. Do not frustrate customers with confusing hint signs or unnecessary steps.

The link to the product page must be always available

Clear cart and remove product

J. Shipping

Increase customer confidence by offering an approximate shipping time. You can offer as many shipping options as you want. Customers sometimes expect free-shipping along with their high payments.

K. Payment method

As a common payment method, you should offer the following: digital wallet, mastercard or visa card. Offer other payment options such as internal cards and “pay when received” if possible. This could make customers choose your business to shop for their next season.

L. Confirmation

This step should be as short as possible, as your customer will spend enough time reviewing their product. Get confirmation from your customer by asking for brief, exact details.

Here are some methods of confirming your identity:

• ReCaptcha

• One-time password (OTP), via email or phone number

Step 4: Enhance customer experience by showing customers what to do

M. Logo, photo 

Logo summarizes the brand’s purpose and helps identify it among others. It is common to place the logo at the top left. This is because the logo is visible from the highest point and draws the most attention.

Make sure your logo is above or beside the text. It is possible to also include the icon in the footer. However, it should be smaller than the icon.

N. Font size

Fonts across the site must be consistent with the same design scheme or family. Font across your site is as important as your logo. It must match the brand’s style and be consistent across the site.

These font pairings are highly recommended on website:

• Crimson Text Regular & Source Sans Pro Regular

• Lato Regular and Lato Light

• Lucky Guy, Bitter Regular

• Montserrat Bold & Roboto Regular

• Raleway Bold and Regular Source Code Pro

O. Color

To maximize benefits, color selection must be consistent with color psychology. Choose the right colors for your products and market. Isolation Effect should be used. One color can be used to distinguish your website from others, for identification, calling for actions, and returning for shopping. The colors of the functions (add-to-cart, categories, headerbar ,…)) should all be well integrated and communicate a complementary message.

Step 5: Verify additional functions

P. Policies

Our policies are designed to keep customers happy and bring them back to our site. In some cases, your ecommerce may act as an aggregator in C2C models. If this happens, suppliers might not be under your control. Make sure that products are as promised. Cyber-security is a concern for online shoppers. Make sure every page contains links to the following:

• Customer Testimonials

• Why Us?

• Privacy Policy

• Information about Delivery

• Return Policy

Q. Chat live

Customers might leave your site if they have difficulty purchasing on your ecommerce site. This is especially true if the business takes too long to respond to their emails. Live chat allows customers to quickly reach you and resolve their problem as soon as possible.

R. Comment and reviews

Commenting systems are a great way to create unique content on pages and allow visitors to share their thoughts. 

There are several ways customers can review products. These include text, ratings and multiple choice questions

Step 6: Content and SEO considerations

Clear, concise URLs for category and product pages.

Meta descriptions and title tags should be unique for product pages. Your URLs should be concise and keyword-driven. Page titles and meta descriptions should include your brand’s keywords. They should also be unique for each page. Your website’s title and meta description are the most important elements that Google will display on its SERP. They will also be the first to stand out from your competitors and you.

Make sure you optimize your product page, images and website.

The product page should contain the following:

• Modifications to the title tag

• Add content to product pages
  • A keyword-rich description
  • Alt tags

Images optimized for SEO

• Include alt text

• Use the right name for URLs and context purposes

• For faster loading, choose a smaller file size

This Ecommerce SEO Guide will help you get more customers and targeted traffic.

Conclusion

The final steps are not about techniques or internal functions. It is about placing yourself in customer positions during their first experience on your website. These are the steps to appeal to your customer. Good luck!