While many articles try to explain how to design logos, I will share my experience with designing logos.

New companies are losing their branding quality due to the proliferation of stock logos. 

You cannot take it out of the book and stick it to things like stickers.

A logo and a brand 

Let’s begin by defining the difference between a brand and a logo.

Logo

A logo (or ideogram), is an image that represents a company.  […] Corporate brands 

The Wikipedia definition of Logo

Identity, brand

“[A]n irreparable injury [with] bankable value”

BusinessWeek –

1. Research, research, research…

Research is crucial.

Logo design that is strong in branding can easily cost more than a budget of five figures. It is possible to exceed a budget of five figures for logo design.

Research can cover everything from choosing typography to presenting to groups.

2. Clear names are easy to recognize

Give your identity a name and then give it a face. The order.

Strong names must be easily recognizable, regardless of whether they have a symbol. Nobody knows my last name.

I asked you to give me an example, and you might be able to recall me when you go down the grocery aisle. 

I came up with a unique name for myself: Imokon. Imagine the reactions of people if Coca-Cola changed the name to Sanscoca Fizzola

Yes.

3. A good logo builds trust.

The logo is the first impression of an organization’s identity. It is also an indication of trustworthiness and willingness to hear customers’ opinions.

4. Great logos should be unique and original

A strong logo does not have to be like a beautiful face. It is simply a way to tell you what’s inside.

A logo design requires creativity beyond the realm of subliminal and art. It’s all about creating an impression.

5. Design details can make or break your project

Let’s get to the details. Simple is always the best option.

Typography:

If you’re a branding agency, you’ll be able to hire a skilled typography specialist. To determine the most popular fonts in your target market, you’ll need to reflect upon them.

Hint: The Bank Gothic font is primarily used in action and sci-fi movies like X-men Origins – Wolverine and Hancock. It has been misinterpreted in Capital One Bank and Chipotle buildings.

Bank Gothic font has been used to create swimwear brands, but I’ve also seen it used by banks. It is a descendant of an ancient Roman column. It works well anywhere, from Micheal Jackson’s “This Is It”, to law offices and universities.

This is not a good idea to package baby products. You can add customization such as Kerning.

Provide your client with a font they can use to match their items, such as invitations, brochures, and presentations. 

The choice you make should be compatible with the client’s psychological goals.

Color:

We have seen that a logo should not be chosen simply because it is associated with a product. Psychology is a key factor in choosing a color. However, you can research your target market to determine the best choice.

Blue, for example, is a common corporate color because it brings calm. When I was asked to design a logo for a trendy company, I chose reds and blacks. It can make a big impact on the quality of print and paper stock.

Watch this video to learn more about color psychology.

Shape:

Boxes are also popular in blue. You should also read the comments. The letter M within a circle could be a symbol for a public transit agency.

It is worth considering whether your logo consists of a combination of letters and shapes. 

Scale:

Scale is important. A logo will be printed on a full-size building wrap. While you can’t please everybody,

Do your clients and yourself a favor and design in vector. Keep your art simple.

Gradients will catch your attention if you can see them. But, they shouldn’t be missed. You should ensure that you can reproduce it in one color.

Conclusion

These principles go beyond logo design. These principles go beyond logo design. There is a lot of information.

Tell and show 

What have you learned about designing logos? Have you got any other tips or ideas? What do you think of current branding trends?