07/27/2022

20 Top Fonts For Stylish, Sophisticated Logo Design

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It can be difficult to choose the right font for your logo. There are many font options available, and it can be overwhelming to choose the right one, especially if your background is not in graphic design.

There are many styles to choose from when designing your logo. Some logos only contain an icon while others combine text and images. The current logo trends focus on simple yet elegantly designed text-based logos. This type of timeless design requires deep brand understanding, attention to detail, and informed typographical choices.

We’ve narrowed down the list to a few top-quality typefaces that you can use to help you design a logo. Make sure to read the licensing section before you download and use any of these logo fonts. Licenses can be used for desktop, web, mobile, or other purposes.

These are the top 20 fonts for logos that you can choose from, both free and paid.

15 best fonts for professional logo design

  1. Avenir
  2. Agentur
  3. Canela
  4. Separate
  5. GT America
  6. Futura
  7. Recoleta
  8. Orelo
  9. Gotham
  10. Whyte Inktrap
  11. Ogg
  12. Proxima Nova
  13. Lydian
  14. Noe Display
  15. GT Super

Five of the best fonts free for professional logo design

  1. Raleway
  2. Cormorant
  3. Eczar
  4. Poppins
  5. Roboto Slab

15 best fonts for professional logo design

1. Avenir

Paid/Free on Mac

Design: Adrian Frutiger

Foundry: Linotype

Avenir is a typeface that can be classified as a geometric. These typefaces were traditionally built on geometric shapes. Avenir’s “o”, however, is not a perfect circle. Its vertical lines (or strokes), are slightly thicker than the horizontals. This gives Avenir a touch of harmony and warmth. It was released in 1988 and draws inspiration from Futura (see below).

Six weights are available: light, black, book, roman and medium. Each has an oblique version. You can experiment with any type of logo design you like, from light and airy to more dominant, depending on your brand.

2. Agentur

Paid

Design: Kenneth Knutsen

Foundry: Good Type Foundry

Each design by Good Type Foundry is unique in its approach to typography. It’s full of personality. Agentur was released in 2016 and is a blend of a modern look and a traditional calligraphic style. This logo design is optimized for print and web so that your logo looks great in every context.

Agentur comes in one weight. However, if you want a bolder, more distinctive look, Agentur Display is the better option. It is larger than its counterpart. This typeface comes in a variety of styles that will give your brand personality, regardless of what style you choose.

3. Canela

Paid

Miguel Reyes, Design

Foundry: Commercial Type

Canela is a unique typeface because it does not fall under any one classification. It’s neither sans-serif nor serif. Its stroke ends are slightly flared at the ends, but not too much, which gives it a classic and modern look. A serif font will have a distinct contrast between thicker and thinner lines.

The display typeface comes in six weights and italics. Three new styles were added to the Canela Condensed and Canela Text versions of this typeface in 2016.

4. Separate

Paid

Design: GUNMAD

Foundry: Or Type

This typeface is unique and can give a logo design a personal touch. The uppercase letters really shine, as many have “separated sections”, which makes for a unique aesthetic. Look at the letters “M”, “X” or “K,” which clearly differentiate between the various shapes they make.

Separat was released by Gudmundur Ulfarsson (type designer) and Mads Freund Brunse (designer). You can choose from bold, regular or medium weights.

5. GT America

Paid

Design: Noel Leu

Foundry: Grilli Type

GT America draws inspiration from both Swiss and American typefaces. It is similar to early 19th-century typefaces that were often crude in design and used for large headlines. This typeface family provides a contemporary twist to this design.

GT America comes in six styles. You can choose from a narrower, more compressed version to a wider one. You can choose from six widths or seven weights so that you have many options when choosing the font to suit your professional logo design.

6. Futura

Paid/Free on Mac and Adobe Creative Cloud

Design: Paul Renner

Foundry: Bauer Foundry

Futura, although it was released almost 100 years ago in 1927, is still a very popular typeface. It can be used in both print and web design. Futura’s timeless design is inspired by Bauhaus design principles. It has a simple, stylish aesthetic. Futura has no frills and is free of unnecessary details. It’s made up of straight lines, geometric shapes and lines that are almost-equal in weight. There is very little use of curves.

Futura comes in many weights, styles, and widths. A few examples of Futura can be seen in well-known logos such as Supreme, Domino’s Pizza, and Calvin Klein.

7. Recoleta

Paid

Jorge Cisterna, Design

Foundry: Latinotype

This modern design has a touch of 1970’s style and is a refreshing take on traditional typefaces. This logo design is made up of soft lines that are fluidly blended with angled strokes. It will add personality and style to any logo design.

You can choose from many styles and weights, as well as an alternate character version (notice the difference in the “a”)). You can get the Recoleta Regular Demo Version to play around with it free of charge.

8. Orelo

Paid

Design: Adrien Midzic

Foundry: Pizza Typefaces

Orelo stands out among the rest because of its contrast between thin lines and thick ones. The hairline strokes are almost invisible in small sizes. This striking contrast will be more prominent if the weight is increased. Triangular shapes are also unique, and can be formed using certain strokes (e.g. the tail of the “y”, or the capital “L”.

Orelo has over 100 styles to choose from. Orelo also offers a variety of fonts, making it easy to create an animated version. A well-designed animated logo is a good choice for many digital applications. This is something that you might consider when designing a website.

9. Gotham

Paid

Design: Tobias Frere-Jones

Foundry: Hoefler & Co.

Gotham was released in 2000 and has been used in many contexts. It may be familiar from Barack Obama’s 2008 campaign. Gotham, unlike other sans-serif fonts, whose inspirations often lie with Swiss or German design but was inspired by New York City’s lettering in the early 20th century.

Gotham comes in eight weights and four widths. Its versatility makes it one of the most popular fonts for logos. This allows you to show off your business name in its best light. Gotham ScreenSmart is also available, which is a slightly modified version of the initial design, but optimized for the web.

10. Whyte inktrap

Paid

Design: Johannes Breyer, Fabian Harb & Erkin Karamemet

Foundry: Dinamo

This typeface features one of the hottest typography trends today – high-visibility ink traps. Ink traps are letters that have missing corners. These were used in the past to make certain letterforms look more professional. Ink traps are not necessary anymore, especially for the internet. Typefaces such as Whyte Inktrap now use this feature to create unusual and quirky designs.

There are ten weights of Whyte Inktrap, from super thin to super thick. Each one comes with italics. The ink traps are more obvious the larger the font is. You can also get Whyte without ink traps.

11. Ogg

Paid

Design: Lucas Sharp

Foundry: Village

Oscar Ogg, a 20th-century hand lettering artist, inspired this calligraphic typeface. It is a highly expressive typeface that has a luxurious feel thanks to the intricate details and interconnected letters. This font makes a strong statement as a logo font.

Ogg is available in five different weights. Each one has an italic version. Ogg Text, a new variation of Ogg, was released in 2013. It is now available in long-form copy.

12. Proxima Nova

Paid/Free on Adobe Creative Cloud

Design & Foundry: Mark Simonson

Proxima Nova, a typeface that was released in 2005, has been very popular, especially on the internet. Proxima Nova draws inspiration from popular sans-serifs like Futura or Akzidenz Grotesk and combines their modern and geometric styles into a single clean design.

This font is available in seven weights and matching italics. You can also choose from three width options.

13. Lydian

Paid

Design: Warren Chappell

Foundry: American Type Founders

This typeface was released in 1938 and can give any logo design a vintage look. It is classified as humanist. This typography term refers to a typeface that has organic curves and natural spacing between the letters. If Lydian seems familiar, it’s likely that you are either a skilled designer or a Friends fan. This font was used in the show’s end credits.

Lydian includes two styles, bold and roman, as well as their italian counterparts. Warren Chappell, the designer, also released Lydian Cursive. This is a more fluid and calligraphic variant of the typeface.

14. Noe Display

Paid

Schick Toikka Design & Foundry

The expressive typeface has a strong visual impact with its contrast between thin and thick lines and triangular serifs. These sharp edges are countered by flowing, elegant curves that create a striking look that melds genres.

There are four options for Noe Display, ranging from black to regular, and the corresponding italics. This typeface also comes in a text version, which is better suited to long-form text such as content for your website.

15. GT Super

Paid

Design: Noel Leu

Foundry: Grilli Type

GT Super was launched in 2018 but its inspirations are typefaces from both the 1970s and 1980s, especially those that were used in newspapers at the time. It is a bold typeface that features a variety of stroke widths within each letterform and sharp serifs.

You can choose between a display and text version of the font to best suit your logo. Each comes with five weights and italics.

Five of the best fonts free for professional logo design

01. Raleway

Free

Design: Matt McInerney

Foundry: The League of Moveable Type

Raleway is a Neo-grotesque font face. It has a simple, clean design and falls in the same category with Arial and Helvetica. There are some unique touches that make Raleway stand out. It is elegant and has a subtle tail on the lower case “L” and a crisscrossed “W”.

Raleway was originally released by Matt McInerney as a single weight typeface. Since then, Pablo Impallari has expanded the family to nine weights. Rodrigo Fuenzalida designed Raleway. You can now enjoy it in all its forms, including italics and thin.

02. Cormorant

Free

Design by Christian Thalmann

Foundry: Catharsis Fonts

This typeface is inspired by the Garamond typeface, a 16th-century typeface family. Cormorant, a display typeface meant for larger sizes, is the main difference. It is a great font for logos, and it works well on a smaller scale. It is distinguished by its flowing curves that are contrasted with sharp serifs.

Cormorant is a flexible typeface that comes in nine visual styles: Roman, Italic and Infant Italics, Garamond, Garamond Italics, Upright Cursives, Small Caps, Unicase, and Garamond. Each typeface is available in five weight options.

03. Poppins

Free

Design: Johnny Pinhorn & Ninad Kale

Foundry: Indian Type Foundry

Poppins is a multilingual font that supports both Devanagari and Latin writing systems. It is a classic, geometric typeface made up of perfect circles and based upon geometric forms. It has a clean, simple appearance with nearly all lines being the same width across the various letterforms.

Poppins font is a great font for logos that have a minimalistic look. It comes in nine weights and has matching italics.

04. Eczar

Free

Design: Vaibhav Singh

Foundry: Rosetta Type Foundry

Vaibhav Sing, a Typeface Designer at the University of Reading (UK), started Eczar as a student project. It is a multilingual typeface that supports both Latin and Devanagari languages. Eczar is a strong typeface with dominant serifs that stand out in heavier weights.

This typeface is available in five weights, but there are no italics. It is distinguished by the bold and extra-bold weights, which gives it a distinctive look.

05. Roboto Slab

Slab serif | Free

Christian Robertson, Design

Roboto Slab, despite its strong serifs and mostly geometric forms, still exudes a certain softness. This neo-grotesque font makes it easy to pair with Roboto Slab, its sans-serif cousin, which is also free. Both fonts contrast well with each other, but they can also be used together to create a cohesive visual identity.

Roboto Slab was created by Google to be a system font for mobile design. It is available in nine weights: from thin through extra-bold to black. Roboto Slab is also available as a condensed edition, which supports Cyrillic or Greek.

About the author

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