It can be difficult to choose the right font for your logo. There are many font options available, and it can be overwhelming to choose the right one, especially if your background is not in graphic design.
There are many styles to choose from when designing your logo. Some logos only contain an icon while others combine text and images. The current logo trends focus on simple yet elegantly designed text-based logos. This type of timeless design requires deep brand understanding, attention to detail, and informed typographical choices.
We’ve narrowed down the list to a few top-quality typefaces that you can use to help you design a logo. Make sure to read the licensing section before you download and use any of these logo fonts. Licenses can be used for desktop, web, mobile, or other purposes.
These are the top 20 fonts for logos that you can choose from, both free and paid.
15 best fonts for professional logo design
- Avenir
- Agentur
- Canela
- Separate
- GT America
- Futura
- Recoleta
- Orelo
- Gotham
- Whyte Inktrap
- Ogg
- Proxima Nova
- Lydian
- Noe Display
- GT Super
Five of the best fonts free for professional logo design
- Raleway
- Cormorant
- Eczar
- Poppins
- Roboto Slab
15 best fonts for professional logo design
1. Avenir
Paid/Free on Mac
Design: Adrian Frutiger
Foundry: Linotype
Avenir is a typeface that can be classified as geometric. These typefaces were traditionally built on geometric shapes. Avenir’s “o”, however, is not a perfect circle. Its vertical lines (or strokes) are slightly thicker than the horizontals. This gives Avenir a touch of harmony and warmth. It was released in 1988 and draws inspiration from Futura (see below).
Six weights are available: light, black, book, roman, and medium. Each has an oblique version. You can experiment with any type of logo design you like, from light and airy to more dominant, depending on your brand.
2. Agentur
Paid
Design: Kenneth Knutsen
Foundry: Good Type Foundry
Each design by Good Type Foundry is unique in its approach to typography. It’s full of personality. Agentur was released in 2016 and is a blend of a modern look and a traditional calligraphic style. This logo design is optimized for print and web so that your logo looks great in every context.
Agentur comes in one weight. However, if you want a bolder, more distinctive look, Agentur Display is the better option. It is larger than its counterpart. This typeface comes in a variety of styles that will give your brand personality, regardless of what style you choose.
3. Canela
Paid
Miguel Reyes, Design
Foundry: Commercial Type
Canela is a unique typeface because it does not fall under any one classification. It’s neither sans-serif nor serif. Its stroke ends are slightly flared at the ends, but not too much, which gives it a classic and modern look. A serif font will have a distinct contrast between thicker and thinner lines.
The display typeface comes in six weights and italics. Three new styles were added to the Canela Condensed and Canela Text versions of this typeface in 2016.
4. Separate
Paid
Design: GUNMAD
Foundry: Or Type
This typeface is unique and can give a logo design a personal touch. The uppercase letters shine, as many have “separated sections”, which makes for a unique aesthetic. Look at the letters “M”, “X” or “K,” which differentiate between the various shapes they make.
Separate was released by Gudmundur Ulfarsson (type designer) and Mads Freund Brunse (designer). You can choose from bold, regular, or medium weights.
5. GT America
Paid
Design: Noel Leu
Foundry: Grilli Type
GT America draws inspiration from both Swiss and American typefaces. It is similar to early 19th-century typefaces that were often crude in design and used for large headlines. This typeface family provides a contemporary twist to this design.
GT America comes in six styles. You can choose from a narrower, more compressed version to a wider one. You can choose from six widths or seven weights so that you have many options when choosing the font to suit your professional logo design.
6. Futura
Paid/Free on Mac and Adobe Creative Cloud
Design: Paul Renner
Foundry: Bauer Foundry
Futura, although it was released almost 100 years ago in 1927, is still a very popular typeface. It can be used in both print and web design. Futura’s timeless design is inspired by Bauhaus design principles. It has a simple, stylish aesthetic. Futura has no frills and is free of unnecessary details. It’s made up of straight lines, geometric shapes, and lines that are almost equal in weight. There is very little use of curves.
Futura comes in many weights, styles, and widths. A few examples of Futura can be seen in well-known logos such as Supreme, Domino’s Pizza, and Calvin Klein.
7. Recoleta
Paid
Jorge Cisterna, Design
Foundry: Latinotype
This modern design has a touch of 1970s style and is a refreshing take on traditional typefaces. This logo design is made up of soft lines that are fluidly blended with angled strokes. It will add personality and style to any logo design.
You can choose from many styles and weights, as well as an alternate character version (notice the difference in the “a”)). You can get the Recoleta Regular Demo Version to play around with it free of charge.
8. Orelo
Paid
Design: Adrien Midzic
Foundry: Pizza Typefaces
Orelo stands out among the rest because of its contrast between thin lines and thick ones. The hairline strokes are almost invisible in small sizes. This striking contrast will be more prominent if the weight is increased. Triangular shapes are also unique, and can be formed using certain strokes (e.g. the tail of the “y”, or the capital “L”.
Orelo has over 100 styles to choose from. Orelo also offers a variety of fonts, making it easy to create an animated version. A well-designed animated logo is a good choice for many digital applications. This is something that you might consider when designing a website.
9. Gotham
Paid
Design: Tobias Frere-Jones
Foundry: Hoefler & Co.
Gotham was released in 2000 and has been used in many contexts. It may be familiar from Barack Obama’s 2008 campaign. Gotham, unlike other sans-serif fonts, whose inspirations often lie with Swiss or German design but was inspired by New York City’s lettering in the early 20th century.
Gotham comes in eight weights and four widths. Its versatility makes it one of the most popular fonts for logos. This allows you to show off your business name in its best light. Gotham ScreenSmart is also available, which is a slightly modified version of the initial design but optimized for the web.
10. Whyte ink trap
Paid
Design: Johannes Breyer, Fabian Harb & Erkin Karamemet
Foundry: Dinamo
This typeface features one of the hottest typography trends today – high-visibility ink traps. Ink traps are letters that have missing corners. These were used in the past to make certain letterforms look more professional. Ink traps are not necessary anymore, especially for the internet. Typefaces such as Whyte Inktrap now use this feature to create unusual and quirky designs.
There are ten weights of Whyte Inktrap, from super thin to super thick. Each one comes with italics. The ink traps are more obvious the larger the font is. You can also get Whyte without ink traps.
11. Ogg
Paid
Design: Lucas Sharp
Foundry: Village
Oscar Ogg, a 20th-century hand lettering artist, inspired this calligraphic typeface. It is a highly expressive typeface that has a luxurious feel thanks to the intricate details and interconnected letters. This font makes a strong statement as a logo font.
Ogg is available in five different weights. Each one has an italic version. Ogg Text, a new variation of Ogg, was released in 2013. It is now available in long-form copy.
12. Proxima Nova
Paid/Free on Adobe Creative Cloud
Design & Foundry: Mark Simonson
Proxima Nova, a typeface that was released in 2005, has been very popular, especially on the internet. Proxima Nova draws inspiration from popular sans-serifs like Futura or Akzidenz Grotesk and combines their modern and geometric styles into a single clean design.
This font is available in seven weights and matching italics. You can also choose from three width options.
13. Lydian
Paid
Design: Warren Chappell
Foundry: American Type Founders
This typeface was released in 1938 and can give any logo design a vintage look. It is classified as a humanist. This typography term refers to a typeface that has organic curves and natural spacing between the letters. If Lydian seems familiar, you are likely either a skilled designer or a Friends fan. This font was used in the show’s end credits.
Lydian includes two styles, bold and roman, as well as their Italian counterparts. Warren Chappell, the designer, also released Lydian Cursive. This is a more fluid and calligraphic variant of the typeface.
14. Noe Display
Paid
Schick Toikka Design & Foundry
The expressive typeface has a strong visual impact with its contrast between thin and thick lines and triangular serifs. These sharp edges are countered by flowing, elegant curves that create a striking look that melds genres.
There are four options for Noe Display, ranging from black to regular, and the corresponding italics. This typeface also comes in a text version, which is better suited to long-form text such as content for your website.
15. GT Super
Paid
Design: Noel Leu
Foundry: Grilli Type
GT Super was launched in 2018 but its inspirations are typefaces from both the 1970s and 1980s, especially those that were used in newspapers at the time. It is a bold typeface that features a variety of stroke widths within each letterform and sharp serifs.
You can choose between a display and text version of the font to best suit your logo. Each comes with five weights and italics.
Five of the best fonts free for professional logo design
01. Raleway
Free
Design: Matt McInerney
Foundry: The League of Moveable Type
Raleway is a Neo-grotesque font face. It has a simple, clean design and falls in the same category as Arial and Helvetica. Some unique touches make Raleway stand out. It is elegant and has a subtle tail on the lowercase “L” and a crisscrossed “W”.
Raleway was originally released by Matt McInerney as a single-weight typeface. Since then, Pablo Impallari has expanded the family to nine weights. Rodrigo Fuenzalida designed Raleway. You can now enjoy it in all its forms, including italics and thin.
02. Cormorant
Free
Design by Christian Thalmann
Foundry: Catharsis Fonts
This typeface is inspired by the Garamond typeface, a 16th-century typeface family. Cormorant, a display typeface meant for larger sizes, is the main difference. It is a great font for logos, and it works well on a smaller scale. It is distinguished by its flowing curves that are contrasted with sharp serifs.
Cormorant is a flexible typeface that comes in nine visual styles: Roman, Italic, and Infant Italics, Garamond, Garamond Italics, Upright Cursives, Small Caps, Unicase, and Garamond. Each typeface is available in five weight options.
03. Poppins
Free
Design: Johnny Pinhorn & Ninad Kale
Foundry: Indian Type Foundry
Poppins is a multilingual font that supports both Devanagari and Latin writing systems. It is a classic, geometric typeface made up of perfect circles and based on geometric forms. It has a clean, simple appearance with nearly all lines being the same width across the various letterforms.
Poppins font is a great font for logos that have a minimalistic look. It comes in nine weights and has matching italics.
04. Eczar
Free
Design: Vaibhav Singh
Foundry: Rosetta Type Foundry
Vaibhav Sing, a Typeface Designer at the University of Reading (UK), started Eczar as a student project. It is a multilingual typeface that supports both Latin and Devanagari languages. Eczar is a strong typeface with dominant serifs that stand out in heavier weights.
This typeface is available in five weights, but there are no italics. It is distinguished by the bold and extra-bold weights, which gives it a distinctive look.
05. Roboto Slab
Slab serif | Free
Christian Robertson, Design
Roboto Slab, despite its strong serifs and mostly geometric forms, still exudes a certain softness. This neo-grotesque font makes it easy to pair with Roboto Slab, its sans-serif cousin, which is also free. Both fonts contrast well with each other, but they can also be used together to create a cohesive visual identity.
Roboto Slab was created by Google to be a system font for mobile design. It is available in nine weights: from thin through extra-bold to black. Roboto Slab is also available as a condensed edition, which supports Cyrillic or Greek.
