The following content will explain online marketing and why Black Friday is so important for e-commerce businesses. Next, I’ll give you strategies to make the most of this wonderful opportunity. I hope that you will be able to easily add these online marketing strategies for Black Friday into your digital marketing plan.

Cyber Monday and Black Friday: Why are they important?

It’s coming, whether you’re ready for it or not! Black Friday is the busiest day of the year. It’s important because it offers great opportunities to increase sales and conversions, as well as generate more leads.

Check out the latest Black Friday statistics!

• Cyber Monday online sales jumped from $7.9 billion to $10.8 billion between 2018 and 2020. (FinancesOnline)

• Amazon had its biggest holiday shopping season ever in 2020. (Amazon)

• Cyber Monday and Black Friday sales are expected to exceed $10 billion in e-commerce sales. These numbers are staggering, right? Think about how much money you could be mailing Marketing Tips for Black Friday

Email marketing can deliver a long-term ROI. This is why you should prepare your email marketing campaigns before Black Friday.

Why? Let’s find out why.

Email marketing has the highest order confirmation rate of any other channel, including Social, Direct, or Search. To make customers happy, you should send attractive emails with valuable content and photos. Email marketing can be used to announce Black Friday discounts, promotions, and other offers to your customers to encourage them to buy.

Email marketing is an effective way to establish transactional relationships with customers. This powerful resource is especially important during sales seasons such as Cyber Monday and Black Friday.

Send a friendly reminder email and prevent the abandonment of carts. Or suggest products that are most suitable for your clients based on past purchases.

Pro tip: Be sure to make your email subject lines catchy enough that they get opened.

1. Black Friday: Get more email signups

This beautiful November event will help you grow your email list. People love to receive freebies or discounts. You may use this opportunity to increase your email subscriptions and your conversion rates over the long term.

What’s the difference between single and double opt-in?

2. Send personalized emails with catchy subject lines

This is a must-have if you own an e-commerce shop.

Segment your subscribers based on specific features like location, interests, and purchase history. Personalize your messages and provide a unique value to your subscribers.

You should create an eye-catching, unique, and interesting email subject line, as we will receive a lot of emails from stores offering special offers. Your subject lines should convey urgency with words like “Hurry, Act Now,” and “Deadline Approaching …”.”

You can convince your customers to trigger your campaigns with compelling subject lines. This will increase sales.

3. Make a sense of urgency

Campaigns can be made more urgent by creating a sense. This is one of the best marketing strategies. It is important to create compelling emails that increase your conversions as well as email open rates. You will convert your subscribers to paying customers in the Black Friday week, I promise.

This is the reason. Customers are more likely to take a quick decision if they feel they might miss an opportunity. It’s unfair, and it is marketing. This tactic will be used by your competitors, I assure you. Why shouldn’t they?

Put yourself into your customers’ shoes. Your brain will force you to make an immediate decision if you are the one wanting to purchase those shoes.

Without a sense of urgency, desire is worthless. You should call your customers immediately to take action.

You can create notification popups and a progress bar to notify you when a particular product is out of stock or that you have x hours & minutes left.

• Your black friday popup should have a countdown clock.

Another way to make people feel urgent is to set a deadline for a hot offer. This tactic can be applied to any business, no matter what it is.

Kobe Digital allows you to create a free BlackFriday popup today. It also makes it easy to target the right audience with its advanced targeting and triggering features.

4. For Cyber Monday and Black Friday, customize your landing page

Many people look for products before Black Friday. This is why you need a landing site strategy to help with your SEO efforts. You need to increase Black Friday sales via your landing page before Black Friday weekend.

• With a unique “Black Friday” design, you should communicate a clear and powerful call to action.

Make sure to promote something of value and include it in your CTA. Your e-commerce store may offer links to other areas.

To optimize your Black Friday landing pages, you might also want to consider page optimization tools.

5. Offer Combo Promotions With Discounts

We all have our promotion strategies for e-commerce businesses. It works, but it is not dynamic enough. You should consider what you can do to provide the best experience.

Consider your limit. Do you prefer to offer a discount on a single product or to offer discounts on multiple products to increase the average order value?

My recommendation is to create discount coupons for packages that include products that are related.

It might be possible to offer a discount on wet dog food multipacks to customers who buy a sofa bed. This is just one example of how to retain relevancy.

You should trigger your campaigns to increase conversions, considering that Cyber Monday and Black Friday are both in the same week. Would you rather buy something with bonus benefits, regardless of the order value?

Engage them in an experience that makes them feel like they are winning a reward.

6. Social Media Campaigns to Boost Black Friday Sales

Social media is a key part of today’s marketing landscape. It allows you to build your brand voice, engage with your customers and create brand loyalty. It’s a great way to interact with customers, listen to their needs and give their expectations.

Social media is a popular way for consumers to interact with brands. About 58.6% of American consumers use social media to interact with brands about one to three times per day.

Black Friday is a great opportunity to boost your social media conversions. Promo codes and discounts should be used to boost related social media posts.

Use hashtags to promote discount codes. Use #BlackFriday to reach more people interested in your products.

It’s always better if your social media channels are organized based on Black Friday and Cyber Monday contexts. This means that your social media channels should all reflect “Black Friday”.

To keep your profile up-to-date and show that you are prepared, optimize your cover photo, bio, profile picture, call-to-action button, banner, link, and description.

Here’s a quick social media checklist for Black Friday:

• Use hashtags for Black Friday

• Encourage users to create more content. Encourage customers to take pictures of their purchases. You can then repost their photos to increase social proofing.

• You might consider working with micro-influencers

• Respond to messages and comments

• Facebook ads can be a great tool. They are more targeted than search ads and can drive higher conversions.

7. Optimize your Product Pages

Online shoppers spend a lot of time looking at product pages to find the right product. Your product pages might not meet the expectations of your customers, and you may lose sales.

• Write better product descriptions. Make sure to use relevant keywords to optimize SEO. To help customers imagine how the product feels and looks, use sensory words.

• Gift guides are a great investment. Gift guides are a great way to help people find gifts for the holidays. This can be turned into an advantage by grouping products such as “Home Decor Gifts,” or “Gifts for Her,” for example.

• Upload six to eight photos of the product. You can display the item from different angles and in high quality. If possible, include a product video.

8. Prevent Cart Abandonment

69.80% is the average shopping cart abandonment rate in all industries. Consumers tend to add items and then leave the store before buying for various reasons.

You can reduce cart abandonment by using a simple trick: the exit-intent trigger

Exit intent campaigns appear when users abandon a page.

You can, for example, create an exit popup using Kobe Digital. It will trigger when you exit intent. You can then choose to display it only on the cart page or checkout page. You can then win customers back by offering an offer if they leave the site before purchasing.

9. Referral Marketing Offers Many Benefits

Many people choose to shop on Black Friday online. Referral programs can be a great way to increase your online sales. Let me explain.

Referral marketing allows you to create exclusive offers for your customers. You can still attract new customers while building long-term loyalty.

Think of what you can do to make your customers happy. You can give them something special if they share it with their friends on Black Friday.

It’s amazing! It would be wonderful to get word of mouth and gain great insight to increase your conversions. It’s something I believe in.

You can create a referral program to allow you to interact with customers and reward loyalty.

• Get the best of both. missing out on if your Black Friday marketing strategy isn’t right. We’re here to help.