07/01/2022

Why A Good Story Telling Is Important For Brands

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Storytelling refers to a strategy to tell stories strategically that encourage people to take action. This will improve your copywriting and content marketing efforts to increase sales.

Do you want to earn an online income as an author? You will love learning about storytelling.

Storytelling can be a great way for writers to make a living.

You must know how to create business blogging words to encourage action and help prospects decide to buy the products you are selling.

What’s storytelling?

While starting a blog can be a great way for you to promote your products and services online, it is not enough to just talk about what comes to your mind.

To stand out from your competitors, your blog posts should tell compelling marketing stories.

Storytelling is your solution. It ensures that your efforts in creating great content are recognized and appreciated. Storytelling with Business Ethics turns your blog into a business.

7 steps to great storytelling

This step-by-step guide will show you how to get started with storytelling to make your online company ideas a reality.

Learn how to be a freelancer and you will be able to create a blog to grow your business.

Copywriting is where we’ll start.

Step 1: Copywriting fundamentals

There is no way to make anything.

Smart content entrepreneurs know that advertising and marketing are essential to building great businesses.

The first step to storytelling is to find the right person to sell the product. Copywriting allows one person to talk to you.

You must first get to know your prospect.

  • What problems should they solve?
  • What do they want?
  • What can we do to make their lives easier?
  • Which language are they using to communicate?
  • What makes them smile?
  • What inspires you?
  • To whom can they turn if they need someone to talk?
  • When are they available for purchase?
  • Are there any other solutions?
  • How can you help them in ways other businesses cannot?

Your audience should be excited about hearing about your ethical digital products or services.

Copywriting is a proven method to make sure that your message reaches the right people.

Use the right words. You will feel connected to your prospect and empathize with them.

It is important to use the right words to help him find the best products and services.

David Ogilvy says: “If your goal is to persuade people or sell something, you should use their language. They speak the same language every day.

You should set a goal for your copywriting, no matter what product or service you’re selling.

Each word, sentence, and paragraph is intentional. It is not about how many pages you can write or how many words you have.

Longer copy is generally more effective than short copy.

The more compelling your argument for your offer in storytelling, the greater your chances of persuading someone to take you up on your offer

Professional writers need to understand why someone might hesitate before buying. Then guide them to purchase. (More information in Storytelling Step #6 below).

Additional storytelling materials

  •  How introverted authors can become business professionals
  •  101 methods to increase sales online
  •  How to be a successful copywriter

Step 2: Storytelling is a mix of copywriting and marketing

Great offers are useless marketing.

What exactly is a copy? What does copy have to do with content marketing?

Copy simply refers to creative text that helps others do business with your company.

Picture Don Draper, Mad Men staring out of a windowsill with Canadian Club whisky in hand. He contemplates how to position the product so that he (and his client) can make lots of money.

While it is not glamorous in practice it takes a lot of creativity and discipline.

Learn to create content that attracts and engages customers. Improve your copywriting skills and close deals.

Content marketing refers to marketing that is too valuable to lose. 

Copywriting is the science and art behind persuasive writing. It’s their words that will lead them to take the action they desire (e.g. Subscribe, Join, Purchase). Subscribe, Join, Purchase).

These methods use empathy to build an online audience and convert potential customers into customers.

This is

Content marketing can be a beautiful thing.

Copywriting can be described as a beautiful flower.

A vase is a container in which you place your offer (a persuasive bouquet).

Content marketing and copywriting work together to grow your business.

Ask yourself:

What do business people need to know to do business with your company?

Think about your prospects and what you can do to help them.

You can sympathize with your prospect’s journey to get from where they are to where they want.

  • What’s that person thinking?
  • What does this person feel like?
  • What’s that person seeing?
  • What’s the job description for this person?

These factors will help you choose the right words for your copy.

Once you have gathered more information about your prospect, take the reader on an emotional storytelling adventure that will convince you.

Additional storytelling materials

  •  Content marketing: The Modern Guide 
  • Marketing doesn’t need to be tacky. Five real-world examples
  •  What’s the difference between copywriting & content marketing? 

Step 3: Persuasion

Now we have a better understanding of how content marketing and copywriting work together. Let’s now dive into the main task of a copywriter who uses storytelling to persuade.

It is not enough to be a freelance writer. It is important to know your audience and avoid vague language.

Have you got a clear idea of who your ideal client is?

Good.

This template is 5 parts long and will convince them to do business together.

  1. Where are your prospects on their buying journey?
  2. They need your help
  3. This is what will do 
  4. Who’s your name?
  5. What should the prospect do next

The storytelling technique can help you gain opt-ins to your email list, get new subscribers to the blog, and sell or incite readers to donate.

You can use additional copywriting techniques to make your copy more effective. However, these key elements will keep you covered.

Let’s have a closer look at each of these elements.

1. The prospect at the beginning of their buying journey

Tell a story that prospects can relate to. 

Your goal is to show that you can understand them.

  • They are where they should be
  • They are going to
  • Their struggles
  • They are frustrated
  • What brings you joy?
  • They want to be where they are now, in the next few weeks and months, and in the future.
  • Etc.

This is the best place to show your creativity and build a relationship with your readers.

What is your competition doing wrong? Storytelling may help you fill in the gaps.

2. You need to help them

Now that you’ve demonstrated your ability to understand prospects’ buying journeys, it’s time to share what you have in store.

What’s your product? For whom? 

Start by briefly describing your offerings. Please complete the following requirements before you get too detailed.

3. It will do this

Here you’ll learn about the many advantages of getting your reader to do the thing you want.

Life with your product/service is the best!

Once your customer has used your product, describe it.

Show the reader how your product will help her reach her goals.

Now it’s time to get all the details about the product or service.      

These “features” are just as important and valuable as the benefits.

People won’t buy from you if they don’t have all the details. 

Use bullet points to describe features. Add enough detail to make your product stand out.

Copywriters love bullet points. Bullet points draw attention and allow you to convey your message clearly and powerfully.

4. Who are you?

Trustworthiness is essential.

A photograph at the top of sales letters is a good idea.

Add a personal touch to your photo. This will make it more appealing and help people trust you.

It’s more than just who you are. This is not just about who you are, but also how you relate with your customer and what you can do to help her.

It’s all about her, not you.

5. What should the prospect do next

This is your call to action (more details in Storytelling Step #7)

The reader should know what to do next.

Tell the customer what you want them to do to make the sale. Be clear and precise.

Storytelling goes beyond making money. Storytelling focuses on motivating a specific behavior.

These elements will help you to identify great sales pitches the next time you encounter one. 

Being able to identify persuasion components in the wild will make you a better copywriter.

Additional storytelling materials

  •  Structure for persuasive copy
  •  4 Essential Elements for an Appealing Offer
  •  5 Reasons Why You Need a Professional Copywriter

Step 4: Use magnetic headlines

It’s amazing how many ads you see that don’t even have a headline.

Make sure your headlines are clear and concise. 

Why?

It doesn’t matter how detailed you give your reader, a compelling headline is essential.

A headline that doesn’t grab their attention will make them leave your website.

So, your headline either:

  1. Convince a prospect to look at your other material (potentially a sales opportunity).
  2. Prospects don’t like it. They also don’t want to read your copy, so there’s no chance of you making a sale.

Make a great first impression.

By empathizing with your ideal prospect and understanding their needs, you will be able to communicate effectively.

Your headline should convey:

  • Who should be concerned about your story?
  • How will you help them in ways their competitors cannot
  • Why they should be concerned now

It is crucial to have someone review your story immediately. Copy or content that has been saved for the future is content that has been forgotten.

What steps are involved?

  1. Write your headline drafts first.
  2. There are many options and variations you can make, even minor ones.

A headline is a promise.

You will receive some kind of reward or benefit for your attention.

The reward could range from entertainment to fulfilling a dream or solving a pressing issue.

The American Writers & Artists Institute’s 4-U approach to headline writing is a great way for your headlines to offer a compelling reward.

Your headlines should be

  • Please help the reader
  • Show her urgency
  • This service has a unique benefit. So convey your message.
  • The above should all be done in an ULTRA-SPECIFIC way.

An appealing headline that highlights your benefits will direct readers to your copy.

Many copywriters struggle with headlines that are UNIQUE and ULTRA-SPECIFIC. These two requirements are difficult to meet and communicate your message effectively.

You will be able to identify the most interesting and specific parts of headlines and convince yourself to read the body copy.

Great headlines are a key component of storytelling success.

Allow enough time to experiment with headline writing and drafting before you start your next writing assignment.

Additional storytelling materials

  •  22 Headline Forms That Work
  •  3 Easy Questions to Help You Write Better Headlines
  •  Damn good Headline or Clickbait?

Step 5: The benefits and features of a product/service

Prospects must understand your copy if you want them to open it.

Copywriting is all about features and benefits.

Copywriters stand out from other types of writers because they communicate clearly and convincingly the benefits and features.

What features are there? How do they work?

How do they collaborate to sell?

  • The features that describe your offer are 
  • Benefits make people care about the offer.

You help a prospect discover:

  1. They’ll get
  2. It will help them get the results they want

These details come from your storytelling research about your target audience and basic facts about the product/service.

Look at your copy to identify the features and benefits.

Is it balanced?

You might not be offering enough value in your copy. This could be a sign you don’t fully understand the problems and frustrations that your ideal client faces.

These are the challenges that will help position your product/service.

Keep reading to find out how to convince prospects that you offer a better deal.

Additional storytelling materials

  •  Enhance the relevancy of your content by utilizing benefits and features
  •  Is your copy compliant with the “Forehead Slap Test”?
  • Sales are falling through your hands? Logical Benefits to Close the Deal

Step 6: Overcome your objections

Businesses need to be able to identify the reasons why someone might not want their product, and then act.

Good copy can communicate the thoughts and feelings of prospects. Your chances of winning a customer or client are higher if your storytelling is able to ease any doubts a prospect might have about your product or services.

It might be worth thinking twice before you skip any ads or promotional content next time you listen to your favorite podcast or watch your favorite YouTube video.

Listening to and watching ads is a great way to see how your copy can overcome objections.

Skilled copywriters choose the words carefully:

  1. This is where you can stand out from the rest. How can you help your prospect solve these problems in a way that’s different from your competitors?
  2. Listen to objections from prospects regarding your features and benefits.

This combination builds a stronger relationship with prospects and helps them make a purchase decision.

This will enable you to demonstrate the true benefits you can offer your clients and make them feel like you are the right choice for them.

Your copy isn’t tailored to the prospect’s specific needs. You should focus your copy on the prospect’s real needs and wants.

It is not what they think. It is the problem.

It is possible to convince other people if you overcome objections.

How can you communicate with someone who isn’t happy with your offer to close a deal?

Show off your winning details.

  • Case studies
  • Testimonials
  • Exercises/worksheets
  • Demonstrations
  • Tutorials

A customer or client wants to see the results your product or service has for others like them.

Additional storytelling materials

  •  Copywriting success using Perceptual Contrast
  •  How to Be a Freelance Writer
  •  Now is the time to get started on the crucial activity that you cannot afford to put off

Step 7: Calls for action (CTAs).

After you have convinced people to buy a product, it’s time to tell your story.

Every persuasion sequence must include a call to action, regardless of whether it is an email opt-in page for a freebie or a sales letter about a product/service.

If your copy directs someone (e.g., to sign up for your blog) to take an action that doesn’t cost anything, you still need to sell it. Subscribe to your blog ).

Time and attention are more important than money when trying to get your attention.

One goal per piece

You’ll state at the end of your text the action you want your reader, listener, or viewer to take (based on the goal of your copy).

Here are some actions you may like to have someone perform:      

  • Register to receive a free email course
  • Comment on your blog
  • Share This is your in-depth guide on social media.
  • Subscribe to and Like Your YouTube Channel
  • Register for your paid membership group

This strategy is important. It is strategic.

It should feel natural for you to ask your prospect what they want.

A persuasive copy will lead your prospect to take the action you want.

If you’ve followed the Storytelling Steps, your prospect should be open for you to make an offer.

Copywriting is an essential part of content marketing. This helps you build and maintain relationships that will help prospects become customers or clients.

Additional storytelling materials

  •  The Incredible Sneaky Trick That Will Make Your Copywriting Genius
  •  20 Examples of Calls to Action That Create Instant Leads       
  •  5 Copywriting Mistakes that Can Kill Your Conversion-Killing Company

Are you new to storytelling? How do you get started?

The written word is the driving force behind the web. 

Words can make all the difference, regardless of how you use audio or video.

  • Words drive engagement.
  • Words drive customer experience.
  • Words drive growth, profit, and sales.

Kobe Digital is where you should go if your goal is to learn how words can drive business results. 

“If you are both a poet and a killer, you can make it big.” “

The classic Ogilvy on Advertising tells of the life and times of Ogilvy, a legendary copywriter, and William Maynard (Ted Bates & Company’s creative chief).

Maynard shared some observations about the writers he had worked with during his career:

“Poets and killers are the two most important categories of copywriters. “

Ogilvy famously added the following:

“If you are both a poet and a killer, you can make it big.” “

He would. Ogilvy created some of the most creative and innovative advertisements of the “golden age” of advertising.

What does being a poet and a slayer in Digital Copywriter mean?

It’s easy. This person has creative and strategic skills.

Digital marketing tends to be too focused on the results, which means that too much content is created.

However, no one will pay to hear your opinions unless they relate to business goals.

The best content marketers and copywriters are those who can mix poetry with purpose. This is an important part of the ongoing training we offer to Digital Copywriter members.

Strategic writing can be combined with powerful technology and insightful data to have a significant impact on personal and professional success.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.