06/01/2022

How To Find The Best Digital Marketing Expert

Insights

12 min remaining

You can generate more leads and convert customers with a solid digital marketing strategy. This will result in more revenue for your company. How can you create a digital marketing strategy which produces these results?

Search for the best digital marketing consultants to help your company.

Compare portfolios of Internet marketing consultants to find the best one for your company. Call our expert strategists to join our award-winning digital marketing consultancy firm.

Kobe Digital will help you find a digital marketing expert for your company or other digital marketing services.

What does digital marketing consultancy mean?

A person or company who advises and plans for a company’s Internet Marketing Strategy is called a digital marketing strategist. They are here to help you grow and increase your leads.

A digital marketing consultant’s day-to-day duties include:

  • Auditing a client’s online presence, from their website to their social networks
  • Internet marketing campaigns
  • To maximize the impact of design copy, design, and design, A/B testing is essential.
  • Google Analytics lets you review campaign performance for a client.

Sometimes companies might partner with a digital marketing consultant. A specialist in search engine optimization (SEO) may be a good choice for your business.

What is a digital marketing consultant?

These are just a few examples of what a digital marketing consultant might do.

  • (Pay-per-click) advertising 
  • Email marketing
  • Content marketing
  • Social media marketing

Many companies partner with digital marketing experts to gain access to all aspects of Internet marketing.

Kobe Digital, for example, has a winning team of internet marketers. This team includes web developers, social media specialists, and creative content marketers.

How to Find the Best Digital Marketing Consultants

You should thoroughly analyze each candidate before you hire a digital marketing specialist. 

Start your search right now

1. Learn what services you are searching

When searching for a digital marketing expert, it is important to research your options.

Due to the increasing popularity of digital marketing, many reliable websites offer helpful guides and tips for all aspects of digital marketing. 

Kobe Digital offers our visitors and clients a wide range of up-to-date resources.

  • A blog
  • A collection of Marketing Guidelines
  • A vast knowledge base

These resources can be valuable resource even after you hire an Internet marketing consultant. They will provide valuable insight into your digital marketing strategy and help you discover new opportunities to grow your business online.

Look at the average cost of the services you are interested in. This will help you compare freelancers and digital marketing consultants, and allow you to understand their pricing.

This will assist you to create a marketing budget. It is vital.

2. Have a look at their services

After you have set aside a budget and hired a team, it’s time to begin creating a list of digital marketing professionals. It is up to the services they offer that you include them in your list.

It is possible to not match a freelancer, independent consultant, or contractor based on how many services you need. 

Poor service and deliverables can have an impact on your bottom line. 

If you choose to work with Kobe Digital, you have access immediately to the following services:

We also offer web design services. These services are an integral part of any digital marketing strategy. Your online visibility will be affected by the speed and usability of your site.

Once you have compiled a list of online marketing companies and consultants, it is time to start comparing their rates.

3. Compare the prices

It is important to consider the cost of a digital marketing consultant when you are searching. They won’t give you back your money.

It is difficult for many businesses to publish their prices online.    

You will need to fill out a form instead of reading their pricing pages. It could take several days, depending on how busy they may be.

Even though you may not be interested in asking about pricing information, it’s a sign that a digital marketing company has published its prices online. This is especially true if it complements five-star reviews.

This indicates that they are confident with their pricing. The deliverables can be seen in the prices.

4. Check out their technology

Many companies ignore technology when comparing digital marketing consultants. Some companies use their software to enhance their digital marketing strategies.

Software that recommends keywords and predicts them is the market leader in return on investment (ROI). This is an important advantage in SEO. This is the type of technology you can expect from a digital marketing specialist.

It’s a sign that a company is passionate about Internet marketing by using this technology. 

5. Reexamine your portfolio

Internet marketing consultants should have portfolios. There are many case studies that you can view on the websites of internet marketing consultants. These include portfolios.

Keep these things in your mind when reviewing the portfolio of a consultant:

  • Which is their area of expertise? What is their specialization?
  • How do they measure success in digital advertising? This is a sign that a digital market consultant knows which metrics are most important for digital marketing.

It is a good idea to note the names of clients as you are looking at portfolios. Later, you can see testimonials from clients to see if they have shared their experiences.

When looking for a consultant, a portfolio is a good place to start. If you like their portfolio, consider adding them to your shortlist.

6. See their testimonials.

testimonials as well as reviews from third-party websites are crucial in evaluating Internet marketing professionals.

These reviews can help you find out more about a company’s reputation:

  • Customer service
  • Turnaround Times
  • Service quality
  • Price range
  • More

These reviews can help you make informed decisions based on your criteria. You might have to remove candidates who fail to meet your deadlines from your shortlist.

A consultant should treat you and your staff with respect. 

7. Check for credentials

Next, find out about the experience and credentials of a digital market consultant. This could include:

  • Years of experience
  • Awards
  • Certificates

A consultant or firm can show their industry knowledge and expertise by receiving respected certificates. 

Are you interested in advertising on Google? Then it’s a smart idea to get a Google Ads Certified consultant. This certifies that they can use the Google Ads platform effectively and create engaging ads.

If you’re looking for work in digital marketing, you can check if the company has been certified as a Google Partner Agency.

These specializations could include:

  • Advertisement search
  • Mobile advertising
  • Video advertising
  • Display advertising
  • Shopping advertising

Industry experts acknowledge and recognize the work of consultants and firms when it is time for award recognition. 

8. Find out more about their values

No matter if your collaboration is with a digital marketing agency or a freelancer consultant, it’s important to research their backgrounds. You want someone who can work well with you.

It is important to pay attention to and respect their company values. The following can be used as a focus:

  • High-quality work
  • Customer service level
  • Approaching challenges
  • More

Also, you should look at the people working for a digital marketing company. This can indicate that there are more problems in an organization. This could hurt the client experience.

It is better to choose an organization with a consistent, strong team. This will ensure that you are receiving the best advice and strategies and that they don’t change over time. This could cause setbacks in your campaigns. 

It is important to work with a team.

Digital marketing has a fast-evolving field. Professional digital marketers and consultants often have public profiles on social networks that demonstrate their interest in learning more.

This step will allow you to decide if a digital market consultant is right for your needs.

9. Clients can see their retention rates

A consultant who has high client retention rates is a good sign of their expertise. This is often correlated with glowing testimonials or client reviews.

The downside to this is that not all digital marketing companies share client retention rates. Because they aren’t great, it would be difficult to feel confident in the company’s capabilities if these numbers were shared.

Many consultants don’t publish their client retention rates. It is a positive sign that they share their client retention rates. Kobe Digital is one such company.

10. Talk with them

Now that you have created a list of potential digital marketing consultants, it’s time to get in touch with them. 

Consultation with these Internet marketing experts is possible.   

  • How did you deal with this industry?
  • What are your experiences as a consultant?
  • What strategies would you recommend to my company?
  • What should you do if a campaign is not working?
  • What can you do to make your business stand apart?
  • How do you include clients?

This will help you decide if the digital marketing consultant is worth your time. 

You need to trust a digital marketing professional.

Consider the questions that a consultant might ask you. This is a sign they are interested in you and your industry.

A web marketing consultant will ask you some questions:

  • What are your company’s goals?
  • What past digital marketing experiences can you recall?
  • Who is your target audience?
  • What products or services would you like to promote?
  • What is your budget?

This will allow you to maximize your time with a consultant. This will give you more information about the person you are working with for your digital marketing strategy.

What to expect from a digital market consultant

When you compare Internet marketing consultants, it is possible to have expectations.

Before you sign any contract, you and your consultant must agreed on these expectations.

These are just a few of the things you can expect from Kobe Digital – a trusted digital marketing company.

  • You should be able to identify your target audience: While you may already have a target audience in place, your consultant should provide additional insights into your marketing persona. Better content leads to better strategies.
  • Make a personal strategy. No matter if you’re signing with a firm or an individual consultant, your strategy must be personal.
  • Your marketing strategy and company strategy should be aligned. Your company’s goals will be aligned with your personalized marketing strategy.
  • Participate in your marketing team. You will find the best digital marketing consultants to assist you.
  • You need to see tangible results. To achieve your goals, your consultant must reevaluate his strategy.

Want to find out what digital marketing professionals can do to help your business increase leads and revenues? Contact Kobe Digital online for a free, no-obligation quote.

Kobe Digital, a digital marketing agency is the leader.

Choosing the right digital marketing company is crucial to your digital marketing strategy. 

Kobe Digital will help you build a digital marketing campaign for your business. We have many examples of digital marketing to inspire you. 

Our digital marketing agency is a full-service company that specializes in customizing digital marketing plans. Our team has 25 years of combined experience.

If you’re looking for results, we know how to help.

Are you looking for a digital marketing specialist to help your company succeed?

For more information on the digital marketing plans, we can develop for your business, including how to increase leads and converts, contact us online. To speak with a strategist, call us today.

We look forward to helping your business reach new heights.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.