If you’re thinking of creating an online store, it is essential to develop an ecommerce marketing plan. If you wait in the corner, it’s almost impossible to get new customers to your online store.
This article will discuss the differences between marketing and advertising, and how businesses like yours can use both. We’ll also discuss the new view that advertising is unnecessary in web marketing.
A successful ecommerce marketing strategy includes many components. Each component works together to increase your ecommerce store’s sales.
Kobe Digital can help you find the right strategy for your Ecommerce Marketing Solutions. Continue reading to find out more about the various channels you can use to increase your online sales.
Search Engine Optimization (SEO).
The content of your website is a key factor in determining how high your ecommerce store ranks on search engines. This is the process of improving the content of your website to improve your ranking.
You have many options when it comes to ecommerce shops selling popular products such as clothing and toys. SEO is essential for attracting customers.
A study that examined organic (or paid clicks) on search engine results showed that more than half of searchers clicked on the first result.
Advertisement via Pay-Per-Click
Pay-per-click (or PPC), is an essential part of any ecommerce marketing plan. Store owners can create text ads that appear in search results for a variety of keywords and phrases.
You may find it strange that you need to pay for PPC, when you can draw customers with SEO.
You don’t have to stop running PPC campaigns after your rankings improve. A study found that 64% searched for a purchase on Google and clicked on PPC ads.
Although PPC ads won’t improve your ranking, they can be a vital part of any marketing strategy. This is in contrast with traditional banner ads and other online ads. It allows you to directly measure the impact of your ads on store sales, as well as adjust your budget accordingly.
Google’s AdWords is a popular provider of PPC ads. Microsoft’s Bing Ads, previously AdCenter, is also a popular option. These ads can be setup with your store in a matter of minutes.
Email might seem out of date in today’s age of social media. Recent studies show that email marketing continues to be a viable option for customers.
- 77% shoppers want brand updates via email ( Exact goal ).
- Email marketing generates over $2.5 billion in annual sales ( Adage).
- Customers spend more than $40 per $1 spent by brands in email (Experian).
- Email customers spend 138% more than those who are only email-only (Convince and Convert).
- 82% of consumers open email from companies. (Litmus).
This is a great way to get repeat customers! This is a great way for returning customers to your store!
There are many marketing methods that you can use to market to customers via email. An email campaign for Black Friday is a great opportunity to increase sales.
MailChimp is a great place to start if you’re looking to create an email marketing campaign.
Content Marketing and Blog
You may not be appealing to your customers just because your website is beautiful.
Content marketing is the creation and promotion of original content that encourages purchases. They do. 90% of consumers find brand content valuable, and 61% are more likely to buy from companies that offer it.
A company website can help you convince potential buyers to believe in you. The blog is part of a larger content marketing strategy that can bring you repeat visitors and even build a loyal following.
Other content marketing tips:
- Have customers take photos of their product in use and post them online with a message or testimonial. Give them a gift certificate or product as a reward and they’ll likely share the link with other people.
- An infographic can be created based on the research you’ve done online. This infographic will tell a story about your work or give interesting information.
- Conduct your own research. Ask customers to poll you on a topic relevant to your company and then publish the results in a whitepaper.
- Create some behind-the scenes features using photos, videos and interviews to entertain your customers. Encourage sharing.
If you own a blog, it might be worth setting up a guest posting program. This will take the stress out of writing new content and allow you to focus on your link-building efforts.
Content marketing is all about transparency. Write the same way you would talk to customers on the phone or in person. You should be honest about the topic you choose. Encourage customers to comment and offer feedback. You will make your customers feel valued and they will be more likely to buy from you.
It’s essential for any ecommerce marketing plan to use social media.
- Approximately 68% of consumers use Facebook to review and comment about products before buying them.
- 42% of customers expect to get a response within an hour to any questions they have about your products and brand. HubShout
- 38% of people who like or share a product on Facebook end up buying it.
- Social media activity on the internet was responsible for 91% of the improvement in ecommerce site rankings. ( PRWeb)
As you can see, social media is more than just likings and tweets. Your social media monitoring needs to be available 24 hours a day, especially in times of crisis.
It’s a great way for people to connect via social media.
Links are used by search engines to determine popularity and rank of websites. One inbound link means that a website is unlikely to be visited by more than one person.
Your products will be highly regarded by ecommerce store owners. It is possible to receive many links if you have great products. Link Building is the process of manually acquiring the right links for your website.
There are many ways to obtain links to your website. Google has been cracking down on spammy methods over the years. You can submit your site to directories or buy links from unrelated pages. Google’s complex algorithm will determine your rank based upon your link profile. Don’t be surprised if your website ranks lower in search results if you have more “bad” than “good” links.
These are simple and effective strategies for building links:
- You can link to your website using your social media accounts
- Request a link from relevant websites or blogs in your industry.
- Share content you think is valuable, such as a blog article or infographic.
- Offer to link to your product and ask for a review on a blog. They get a link, and you get a free product!
- Create something new and important, and make sure it’s widely shared. The article will most likely include a link to you.
Updates, Optimization and A/B Testing
The final stage of your ecommerce marketing strategy should be to constantly make changes to your website. Keep up with the times online.
You need to keep an eye on your analytics software.
A/B Testing allows two versions of the page to be tested simultaneously.
Your ecommerce store pages must be kept up-to-date and optimized. You should also remove discontinued products and redirect broken links to a new location. This will help you avoid any penalties.
Are you spinning your head?
Kobe Digital knows how difficult and time-consuming ecommerce marketing strategies can be.