When you launch a digital marketing campaign, there are two metrics that you will observe. These metrics include reach impressions and clicks.

What’s the difference? How can you expand your reach to get more views?

This page will explain the differences and give tips and tricks on how to increase your reach and impressions. 

Let’s get started!

Reach vs. Impressions

The two metrics might appear to be identical when you examine their definitions. They measure different characteristics in different ways.

These are the two metrics we analyze:

• Reach is the total number of people who have viewed your content.

• Impressions: This is the total number of times your content has been shown, regardless of whether someone clicks on it

These are interrelated metrics. Your reach is the number of people who see your advertisement.

Impressions are the number of times your content has been shown to users’ feeds 500 times. It doesn’t matter if people interact.

How can I expand my reach?

Many digital marketing strategies can help you increase your reach and get more people to notice your brand.    

Advertising via Pay-per-click

With custom PPC ads, you can increase the number of people who find your business online. 

Track your campaign’s reach, impressions, and clicks with a PPC campaign. PPC targets people who search for keywords related to your business.

A 100-person audience will see your ad and 300 people will view it.   

You can monitor impressions and reach to determine the popularity of the keywords you are targeting. This will allow you to compare the number of people who click on your ads with the number that clicked on them.

Marketing via social media

Another way to track reach and impressions is social media marketing

This allows you to track the movement of your content across social media. This will help you find more qualified leads.

You can also track impressions and reach for your paid social media ads. This will help you determine if your ads are performing well.

What’s the purpose of tracking reach, impressions

It’s possible to be confused about which one to track after you have learned more about impressions or reach. Together they provide insight into the performance of your campaign.

You can see if your ads are working.

Always monitor the effectiveness and reach of the ads you run. This will give you insight into how effective your campaign is.

If your ad is getting a lot of impressions than reach, it could be not reach enough people. People get tired of your ads and don’t want to see them again.

To appeal to your target audience, you may need to modify the structure of your ads. This will help you create a better campaign and increase your impressions

You can measure brand awareness

Brand awareness is crucial for your business. Look at impressions and reach out to see if you have a familiar audience.

High reach and impressions indicate that you are reaching potential leads multiple times. You are engaging people with your brand’s content and getting them to engage.

These 3 tips will help you increase your reach and impact

Your digital marketing strategies will be more effective if you have greater reach and impressions. 

1. Get in touch with your audience

If you want to reach your audience, it is important to get to know them. You can improve the experience of your audience if you are not happy with the results.

Start by identifying your audience and then create your campaign message Think about how your audience consumes content and which content is most relevant to them

You can test different content to see which one gets the most response. This will help you learn more about your audience and how they respond to different types of content.

Track the sharing of your content. This will help you increase your reach and find new leads. 

2. Monitor engagement

Track engagement to improve your reach and impressions. 

Impressions can reveal a lot about your audience’s interaction with your content. This allows for potential leads to your business.

If your impressions are low, you may want to reevaluate the content. Your content may need to be adjusted to appeal to your target audience.

The success of your business depends on your ability to monitor engagement. This will allow you to identify areas where your campaign is failing, and offer solutions.

3. Create shareable content

Content marketing can be used to measure reach and impressions. Sharing content is key to a successful campaign.   

It’s important to create engaging and interesting content. You should give your audience a reason to share your content. 

Reach out to your audience to share your content. Content that is interesting to your audience will be shared.

Share content that is relevant to your business and your target audience 

Think about how your audience will respond to it. More people will share your content.

Next, consider how to best deliver your content. This is the second step.

The right content can help you increase your reach. This will increase your brand recognition and help you gain new leads.

Kobe Digital is a tool that can increase your reach and impact

You should consider reaching impressions in your social media marketing strategy. Kobe Digital’s more than a dozen years of experience in social media marketing has allowed us to create strategies that increase reach, impressions, and engagement.

We offer full-service digital marketing and have plans for social media marketing. Our partnership will allow you to access a highly skilled team who can help your campaign.

We are a social media marketing agency that can drive results.

Start today

To increase your reach, and impressions and to talk to a strategist, you can either contact us online or call us.

We look forward to working with your business!