Marketing automation is an essential part of your marketing. It can be a great tool for businesses if used correctly. It is vital to be aware of the current trends. Below are some marketing automation trends we believe will be the most successful in 2020. Have a look.

1) Your Audience Wants Personalized Content

Businesses should know what customers like and dislike. You can use automation to create personalized communication with your target audience. Marketers must build relationships with clients. If they feel welcome, they will be more likely to do business with your company. In 2020, you must seriously consider this marketing automation trend of personalizing your content.

2) Chatbots are The Real Thing 

Chatbots are a great way to communicate with customers and conversational advertising has proven its worth. Both the customer and business benefit from it. According to an Oracle survey, 82% of businesses would like chatbots on their websites. Surveys show that chatbot users prefer to have a conversation with a bot than with a person. Although simple chatbots can be implemented quickly, it takes some time to perfect them. They can be used to fuel conversations and eliminate human intervention once they are done.

3) Mobile-first Approach

A smartphone is the only constant in today’s fast-paced world. 48% started their search on mobile. A positive experience with a brand on Mobile is 89% of the reason people will recommend it. Mobile-first is the key to success. This marketing automation trend encourages you to design your campaigns keeping mobile users in mind.

4) Artificial Intelligence Is The Future

Artificial Intelligence is the future of technology, so why shouldn’t it be part of Marketing Automation trends? It allows you to gather information about your users, and their behavior and create detailed profiles. It leverages the intelligence it has gathered to create engagement strategies. An example of this is AI delivering personalized content to consumers and making it easier for marketers to automate it.

5) Customer Marketing Is Still Top Of Mind

Bain & Company reports that a 5% increase in user retention can lead to a 75% increase in profits for any business. Retaining an existing client is much cheaper than attracting new clients. It is essential to build automation campaigns for existing clients. While marketing automation was primarily focused on customer acquisition in the past, more companies are now investing in automation to help customers retain and grow.