TikTok Marketing For App and Tech Developers


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To fully understand the value of TikTok as a mobile marketing channel, you must first identify your target audience.

53 percent of TikTok’s users are males and 47% of them are females. Another 50% of TikTok’s users are younger than 34 and 32% are between 10 and 19.

TikTok has a large audience and a high engagement rate. 

TikTok has had a significant impact on society, especially for millennials in America. App marketers have an opportunity to grow their online presence and convert more people through TikTok.

TikTok is a great place for mobile product promotion. However, buying app install ads on Facebook and Instagram might be a better option. It is likely to cost 2-5x as much as on TikTok.

How does TikTok work?

To start marketing with TikTok, you will need to create an account on TikTok Pro.

A pro account provides all data analytics for your TikTok videos. These data allow you to scale your TikTok efforts and focus on what works.

TikTok’s high engagement rate is due to its complex algorithms. TikTok shows relevant videos based on users’ interests and ranks them according to how many people interact with them on the Discovery tab.

Your content should be displayed on the Discover tab to reach your target audience. It is therefore important to engage as many people as possible with your short clips.

TikTok videos should be conversion-focused. Your videos should encourage viewers to download and purchase your mobile app.

It may seem simple but it is very difficult. Without a Tik Tok marketing strategy, your videos might not be seen as well as they should.

TikTok Marketing Tips & TikTok Strategy

Now that we’ve discussed the market value and how it compares to other social media platforms, let’s talk about TikTok mobile app promotion.

These are the best ways you can leverage TikTok Marketing in your Social Media Strategy.

Understand Your TikTok Audience

It’s not enough to simply post content to TikTok to expect traffic growth. To build your TikTok account, you must first gain a few engaged followers.

Business Insider reports that TikTok users are most active between 10 and 2 p.m. in America. This is the best time to upload your first video and establish your TikTok profile.

However, just because users are active during these hours does not necessarily mean your audience is. Data analytics can be used to identify when your followers are most active to maximize reach, engagement, and engagement.

Note: Your app’s functionality should be presented in consistent, high-quality videos

It is crucial to ensure that your TikTok audience is large enough to convert into app users before you spend a lot of time and resources on your strategy. If you have a large audience, you will be able to avoid losing money on downloads or app purchases.

Make engaging content

Promoting mobile apps via TikTok is difficult without engaging content that appeals to the right audience.

TikTok allows app developers and app marketers to share their creativity.

These are some tips for making TikTok videos more interesting:

  • It is important to have consistent branding and style. Your TikTok videos should have consistent app branding, as well as visual elements like watermarks and logos.
  • Demonstrate your mobile product. Demonstrate your mobile product in a fun and authentic manner.
  • Outsourcing video editing is smart if you don’t have enough experience.
  • You can try different styles and formats: You must experiment in the beginning. TikTok analytics can help you identify what works and then improve it.

Collaboration With TikTok Influencers

TikTok influencer campaigns might be a good idea if you want your videos to stand out from the rest. These involve finding micro-influencers within your niche to help promote your app.

Start a Hashtag Challenge

Another great way to get your TikTok video marketing campaign started is with a hashtag challenge.

These hashtags have been popular and have challenges that TikTok users must complete in their videos. The #VideoSnapChallenge by Samsung is the most popular with over 27 billion views.

Join hashtag challenges to create relevant and trending videos. To increase brand recognition, creating hashtag challenges is the best choice.

Challenges that require you to use your mobile app to complete the challenge are the most popular.

The 30-Day Fitness app can be a good example. They used TikTok to generate over 18.5M views and 17803 comments.

Have a look at the prominent position of the app in videos created by TikTok influencers, users, and others.

Utilize TikTok Advertising

Advertising via TikTok via TikTok Business is a new way to market TikTok.

To use TikTok ads, you must be able to understand the following:

  • Campaigns – Set a campaign goal or an action you want your audience to take after viewing your ad.
  • Ad groups – Choose where your TikTok ads will appear, who they will reach, and how much you want to spend.
  • Advertisements – Create an original ad that people will see on the platform.

The only way to access the self-service TikTok advertising option is through in-feed TikTok ads. This option is only available to indie developers. They blend seamlessly into the feed and look very similar.

Another TikTok strategy is to consider a brand takeover. This will make your ad the first thing that your target audience sees after they open the app. It is available only to high-end brands with large budgets and therefore is more expensive.

Once you have set up your advertising campaigns, the platform will rank your ads among similar ads based on ad relevance and bid price.

TikTok Strategy Conclusion

TikTok is a great tool to help you improve your app marketing strategy. TikTok is now available.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.