Shopify is a very competitive ecommerce platform. Shopify can help you improve your conversion rates and stand out from the rest.

This article will give you 9 tips to increase Shopify’s conversion rates.

More information on optimization can be found in the CRO guide.

1. Arrange Your Webpage Elements

Make it easy for customers to use your products.

Home Page

The homepage is where customers interact first. Include important information to encourage customers to visit your site and take the desired actions.

You must:

• Mobile-friendly Websites are a Must
• Video content possible to increase reliability
• Create a chat room so customers can easily reach you
• Register now to get a free button
• Highlight your best-selling products
• Contact us for support

Product Search Page

Customers should be convinced by your product search pages to purchase your products. 

• To simplify product search, provide auto-suggestions

• Make sure you are precise in your search terms before you start to put them into action.

• Be sure to include singular, misspelled, and suggested words in your search.

Product Page

This is the page where browsers decide whether to buy your product. You must optimize your product page to convert more browsers.

• Upload high-quality images and videos of your product.
• Calls to action like “BUY” and “ADD TO CART”
• Category structure and filtering options are available.
• Free shipping and delivery
• Add testimonials and social proof.

Pricing Page

Demonstrate that your product is better than your competitors and convince people to buy your products.

• Be specific about the features of your product.

• Live chat can be a great way for customers to get support with their purchase activities.

• Highlight your products’ benefits.

• Send free samples and trials of your product.

• Make product comparisons available to ensure conversion.

Go to the Page

Customers shouldn’t abandon their shopping carts. It shouldn’t be difficult or have endless input errors.

• Show examples of inputs for each field.
• An auto-fill function makes it easier to complete the task. 
• Make sure you are clear about your shipping/return policy
• Shipping is free
• Use it to verify your store’s security and offer payment options. 

2. Identify your target customers

Who are you? How do you know who your customers are?

Find out more about your customers and how to convert them.

You can try on clothing at your store, such as casual clothes for young adults.

Highlight the products that they are most passionate about or tell them why your brand is better suited for their needs.

3. Get a mobile responsive website

Some website visitors might be browsing from their mobile phones. 

Don’t let potential customers go. Make sure your website is mobile-friendly. Encourage customers to use their smartphones to shop.

This will result in a drop in cart abandonment as well as an increase in conversion rates

4. Make clear calls-to-action

Customers don’t want to have to go through a complex shopping process. Calls to action should be clear.

Make sure you test your CTAs on the right pages. To increase conversion rates, you can use CTAs on landing pages, product pages, and popups.

5. Get prompt customer service

Customers who require assistance with products or orders This is a key factor in ensuring repeat customers and better conversion. 

Chatbots and human resources can be reached via live chat. Shopify offers many customer service apps that have been very successful.

Improve your customer service to retain and attract customers. 

Having multiple contact options allows you to increase customer engagement and show your trustworthiness to customers.

Respond to all customer contact requests as soon as possible

Why should you not respond quickly to customers?

• It’s easy to shop online because your customers can leave your website in seconds.

• They may make negative remarks about your products or brand. This could negatively impact your brand image, and possibly even reduce your conversion rate.

6. Never Underestimate Social Proof

It’s that simple.

Online shoppers won’t be able to see the quality and reliability of your product if other customers don’t trust them or influencers who are trying to promote it.

How often have you purchased something online and not received any reviews or comments? 

Every product you sell should have testimonials, social proof, and guarantees.

Social proof is a way to convert “not sure” and “not sure” browsers into customers.

If you are unsure about social evidence, you can search for the best social proof examples.

What can you do to encourage customers to comment on your products?

Customers can leave reviews about products and offer discounts. Shopify can gain social proof from satisfied customers. Having repeat customers can help increase Shopify’s conversion rates 

7. Speed up your website

Websites that take too long to load can cause visitors to abandon your site. 

• Cart abandonment rates are on the rise
• Website traffic is lower
• A decrease in the conversion rate

40% of users leave websites that take longer than 3 seconds to load.

Shopify suggests that you test your website’s speed. A website should load within 1-2 seconds.

8. Include Conversion-Driven Popups

Shopify’s popups can be a great way to increase conversion rates.

It is important to consider the reliability and efficiency of your popup service. 

• Don’t reduce the speed of the website.
• Don’t interfere with the customer experience
• Attractive designs that draw customers
• Does not impact your website’s SEO performance
• Advanced targeting options

A popup service provider such as Popupsmart can help you grow your website and optimize its conversion.

What possibilities are there for popups?

Increase your email list, give away coupons or giveaways, collect submissions, and ask for cookie consent to promote your products.

9. Prevent Cart Abandonment

Customers may abandon their online shopping carts for many reasons.

• Extra costs (tax, shipping)
• Website Error
• Establishing an account obligation
• Complex checkout process

The worldwide average cart abandonment rate of 75.6%

This could result in a loss of clients or income.

Website improvements, email marketing, and popup campaigns can reduce cart abandonment rates.

Shopify offers email marketing apps to help you increase your conversion rates

It is important to plan your email marketing strategy and remember certain tactics, such as finding a subject line.

Wrap-up

Shopify has many ways to improve your ecommerce conversion rate.

Finding the right solution for your website and increasing Shopify’s conversion rates can be a slow process.

Understanding how to optimize conversions can help improve your conversion rates slowly.