Now you are ready to sell. It’s difficult to attract customers to your online shop, increasing traffic and sales.

This article will help you if you are struggling to know where to begin.

Digital Marketing for eCommerce websites is, in essence and principle. It’s not different from traditional marketing. There are many options to promote your online shop, including paid and free. This article will discuss 10 marketing strategies to increase traffic to eCommerce stores.

Why is it important to promote your online shop?

It is not enough to build a website to generate sales. To stand out among the competition and increase your market share in the eCommerce industry, you will need to employ different digital marketing strategies and have a long-term marketing strategy. Promoting your online business’s success is the ultimate goal

• Reach your potential customers
• Your products and services will be embraced by customers
• Customers will buy from you if they feel secure and trust you.

Who are your primary customers to market your online business?

You should allocate your budget and time according to the marketing activities in order to create a marketing strategy that is effective. There are three main targets for online store marketing, each with their own approaches.

• People who are familiar with your store, or have previously shopped at it: Get in touch via social media, content marketing or email.

• Searchers who are looking for your products: Help them find it by using search engine optimization, content creation ( blog), SEO and website optimization.

• Customers who are already familiar with your products and would like to purchase them: Help them increase their brand awareness and make buying decisions by comparing articles, analyzing their problems and providing solutions.

How do you market your eCommerce website?

These 10 marketing strategies will help you retain customers and draw new customers.

1. Your email list can be built and updated

Your email list can be built and updated

Email marketing is the best way to market an online store. You need to first collect as many email addresses from potential and current customers as you can.

• Existing customers in your brick-and mortar store

• People who are interested to attend your social events

• You can then launch an email campaign to:

• Register your email address to receive information about your online store

• Refer friends and share your site to get discounts

• Create a regular email newsletter that invites customers to return to your website with information, new product launches and personalized promotions

2. Boost your social media presence

Boost your social media presence

Social media is a great way to promote your business. You already have followers on social media channels. Find ways to increase your customer engagement to increase brand awareness.

• Increase the frequency of posting

• Invest in creating dynamic visual content and engaging videos.

• Use # hashtags that begin with the relevant trending keyword

• Encourage customers to share user-generated material

• Organize gift-giving events

• Use your knowledge to host a webinar or conference to promote your business.

• Partner with bloggers active in your niche. You don’t need to be everywhere. Choose the channels that are most relevant for your audience and then focus on them.

3. Optimize SEO

Optimize SEO for eCommerce Website Marketing

SEO is a vast field and optimizing everything for search engines is not required. To understand SEO, you need to start by playing the role of a buyer (or searcher):

• What are customers looking for?
• What are customers doing when they search for products?
• What do your target audiences think about your product? 

This will help you to know the most important things to do on your eCommerce website that will help search engines find your online store.

• Title

• URL

• Meta tags or title tags are a summary of each page as well as what customers see in search engine results pages.

• Product description

• Images

• Blog or similar content

The following are the key steps to implement an effective SEO strategy:

• Keyword research
• Website architecture
• On-page SEO

Your content should answer the customer’s questions using natural language, just like customers search for products. Avoid using keywords in an offensive way. It’s a great way to:

• Increase traffic to your online shop
• Offer helpful information to customers in order to make informed shopping decisions
• Position your brand with authority

4. Google Ads is a great option 

Google Ads is a great tool for online store marketing

Search engine optimization is about achieving the top ranking. Google Ads will still be the first to appear. Google Ads will be used for search engine marketing

• Your online store should be ranked first in search engine results pages for your keywords

• You can drive new traffic efficiently without any design requirements

• Real-time monitoring and measurement of results

• Performance can be used to adjust your campaigns

5. Social media advertising

Social media advertising

Your potential buyers spend most of their time on social media platforms. It’s a great place to advertise your product and spend money on paid advertising. Advertise on multiple platforms including:

• Facebook
• Instagram
• Twitter
• Pinterest
• LinkedIn

These steps will simplify how you invest in social media that is appropriate and where you place your advertising.

• Select social media according to your industry and product: Spend more on Instagram (not on Facebook) if you want your target audience to be active Instagrammers

• Start small. Use simple images and videos to demonstrate how you can use your product

• Advanced targeting: Use advanced targeting to refine your audience and obtain the highest quality leads. This includes shopping habits and demographics

• To influence your shopping decisions, add a relevant call to action (CTA). For example, “Buy Now” is better that “Learn More”.

• Monitoring the performance of ads: Check out the reports during the first few week and adjust your tactics if necessary

6. Partner with complementary brands

Partner with complementary brands

Cross-promotion can be achieved by forming partnerships with other brands.

• Look for a business with a similar target audience that also sells complementary products. A brand selling hiking shoes, for example, would be a good partner to sell outdoor gear.

• Cross-promotional methods can be used at all levels of the funnel, including co-sponsorship for an outdoor blog/podcast.

• Co-branded gifts can be given at specific times throughout the year

• Promos to save on one product while you buy another product

This will allow you to reach new customers, but also make your business more visible online.

7. Consider using influencers

To promote your business, work with influencers

Influencers are those who have many followers and can influence people’s buying decisions. The right influencers will help you:

• Promote your product to a wide range of potential customers

• You can increase brand awareness and promote your business using influencer marketing.

• Select influencers who align with your brand values and target audience

• Collaborate on new product or flavor ideas for your brand. Influencers can do popular marketing activities such as:

• At an event, talk about your product

• Show your product to others.

• Write a blog article about your product

• Share content via social media

8. Launch podcast ads

Podcast ads can be used to promote your brand

Podcasts show that marketing doesn’t have to be all visual. Blue Apron is one of many eCommerce companies that have used podcasts to promote and engage their customers. Podcasts can also be a great way to reach your target customer because they are targeted at specific customer groups.

• Podcasts about your industry can be created to discuss your brand’s values and fees.

• Solid customer insight will help you explain why your product is valuable.

• For message content review, you can choose where your podcast time ads should be placed. The podcast’s beginning or end is a good place to place your ad if you only have a few lines. Because listeners pay more attention to longer messages, the podcast’s middle is a great place for them.

9. Go omnichannel to attract more customers

Go omnichannel to attract more customers

Multichannel selling can help you increase your brand’s reach. Amazon and eBay, for example, have a higher traffic volume than online stores. Selling on these channels can increase the brand visibility of an online store. You can also take advantage of face to face time with your customers in your brick-and mortar store and engage them, such as:

• Ask customers to sign up for your email list during checkout

• Tell customers about your loyalty program

• To drive traffic to your online store, suggest and draw customers’ attention to any promotions that you have running on social media.

• Flyers with Promo Codes for Customers can be shared with loved ones and friends.

Your customers are the best ambassadors for spreading your message. You can promote your brand and products across many channels.

• Reach potential buyers: Each channel may have a group that has never visited your online store.

• Brand loyalty can be established and developed: Discover more about your products in your online shop

Omnichannel selling can make it difficult to accurately allocate inventory and avoid overselling and delivery problems. Modern software such as Magento Order Management will quickly solve your inventory management issues. This solution will serve as a central place to manage all your shipping and listings across all channels. You can then fulfill orders using a single interface.

10. Make a good first impression by investing in your website design

Make a good first impression by investing in your website design

Whatever marketing strategy you choose, you will attract potential customers to your site and get them to purchase your products.

Your online marketing strategy should include your e-commerce website. Website design is responsible for 94% of all first impressions. To make a lasting impression on your audience, invest in website design. The right design will reflect your brand and style, or, in other words, increase brand awareness.

• Your brand’s color scheme should be used for your website color scheme. If you’re a luxury brand, you might choose a design with black and white tones such as Chanel.

• Consistency: Develop a style guide to ensure consistency across all pages.

• Mobile-friendly design: Customers browse your online store on multiple devices. Your website should be responsive across all devices in order to provide seamless browsing.

• Rapid loading: Customers don’t like pages taking too long to load and will leave if they take longer than two seconds. Google PageSpeed Insights is a great tool for speed optimization. You can see the current load time of your site and receive suggestions to improve it

• High-quality images are essential for customers shopping online. They cannot touch your product. The eCommerce product photography will allow you to market and sell your products better. High-quality images should be used and 360-degree images should be taken so that customers can see every detail. Adidas, for example, allows you to zoom in on any photo to see details such as buttons.

How can I choose the right marketing strategy for my online shop?

Choose marketing strategies to promote your online shop

There are many ways to market your business online. The strategy you choose will depend on your business goals. These questions will help you make an informed decision.

• Are you able to build a strong email database? If so, then you can begin email marketing.

• Are your social media platforms doing well? If the answer is yes, then you should invest in those channels.

• Do you want to reach new customers? To reach new customers about your brand, you need to consider your content strategy as well as SEO.

Conclusion

It is difficult to promote your online presence and increase traffic. It’s possible to do it step by step and follow the tips in this article.

Do not let your overwhelm you by trying to do too many things at once. Be consistent, patient, and use proper marketing strategies. Your business will reap the greatest long-term and sustainable revenues if you have a well-planned plan. You should also monitor your results and adjust as necessary to ensure that you make the best investment and resource changes.