Are you looking to increase traffic to your website and help customers find your products?

Search engine optimization for ecommerce (SEO) is the strategy you should use to get more customers. Where do you begin? Here’s all the information you need to build a solid SEO strategy.

What’s ecommerce search engine optimization?

SEO for Ecommerce is a set of optimization techniques that helps your website rank higher on search results. This will increase traffic to your site, as well as leads and sales.

SEO is essential for ecommerce.

Now you know the answer to the question, “What is SEO for Ecommerce?” You might still be curious about why SEO for Ecommerce is so important.

There are four reasons why SEO is so important for ecommerce.

• Search engines can help you find your brand. 

• People are more likely to find your products online. Ecommerce SEO can help you increase brand awareness and product visibility.

• You will provide a better experience for your audience. You will offer a better experience to your audience by investing in ecommerce optimization.

• Allow leads to search for your products and increase sales. They spend the time to look at the products carefully and determine if they’re a good match.

12 incredible ecommerce SEO strategies that will help your online shop

Now you’re familiar with the basics of ecommerce and why it is important, it’s time for you to start. 

1. To rank high in search results, you can perform keyword research

Keyword Research is the first step of your ecommerce SEO strategy.

Keywords are the terms that your ecommerce shoppers use when searching for products via a search engine. For example, someone might search for “bathroom decor seashell decor”. “

Keywords can help you market your products to shoppers. You need to select the most relevant keywords for your product pages to be found in search results.

Let’s say that you are searching for the keyword “seashell décor” in a keyword search tool.

The search will return a list with keywords that you can use to create product pages. If it’s relevant to your page, you can also use the keyword “seashell décor bathroom”.

Long-tail keywords are the best for keyword research. These keywords will help to generate more leads. 

Long-tail keywords bring in more qualified traffic.

Keywords with a short tail (or keywords that contain only one or two words) can be helpful for your business. Searching with short-tail keywords can make it difficult for people to find the information they are looking for.

Take “seashells”, as an example. Does the searcher want to find information about them or how they are identified? The keyword alone is not enough to help you choose the right keywords.

A person searching for a “queen-size comforter with seashell pattern” will find exactly what they are looking for.

Long-tail keyword searches are more precise than those with shorter keywords. Longer keywords will still be useful for ecommerce SEO.

2. Make useful content

After you’ve chosen your primary keyword and some related keywords, it is time to begin working on your eCommerce content strategy. You will rank higher in search results and drive more traffic to the site with content.

Before you start writing content, you need to identify topics that you are interested in. This will help you find the best keywords to use in your content.

How do you create compelling content?

• Your target keywords should be included in your pages. Use your keywords to let your audience know what your target keywords are.

• Match your search intention: When creating content, make sure it matches your search query. You will be able to rank higher in search results if you create content that is closer to your search intent.

• Make your content more conversational by using proper formatting. Avoid too many industry terms.

• It should be simple to read. Shoppers must be able to locate what they need quickly on your website. This will make it easier to scan the page and locate what shoppers are looking for.

3. Create clickable title tags

The title tag is the first thing your audience will see when they search for your listing.

SEO is dependent upon title tags for ecommerce websites. Google uses title tags and keywords to determine the context of your website.

Spend some time brainstorming title tags for every page of your website. Make your result attractive enough to convince shoppers to click.

Your primary keyword should be at the top of the title tag. This is important because search engines are less likely to read more than the first few words. They must understand what you are looking for.

You can improve the rankability of your content by including keywords in the title tag.

Optimizing title tags are important. You should not exceed the limit. Your tag could be removed if it exceeds 55 characters.

4. Craft eye-catching meta descriptions

Meta descriptions can be found under your search title tags. These descriptions provide a brief description of what shoppers will see on your page (around 160 characters).

Meta descriptions are essential in providing information to shoppers regarding your page and encouraging them to click your link. 

Use your targeted keywords in your description. This will enable search engines and Google recognizes that your page has relevance for search results.

5. Create user-friendly URLs

Make your online store more user-friendly by using user-friendly URLs across all pages.

Instead of creating a confusing string with random letters and numbers, it is better to make customers happy by using keywords from your page. This will provide context for your page and make it easier for users to remember the URL.

If your site contains categories or folders, you can include them in your URL. Your customers will be able to track their location on your site.

exampleurl.com/store/products/coastal-decor/silver-sea-fan-accent.html

This URL is simple to follow due to its clear hierarchy structure. This path is more likely to be remembered than something like

Exampleurl.com/store/products/category8390-3/44jg930294.html

Clear URL structures can improve your search engine ranking and provide better context for your audience.

6. Your site architecture can be improved

Your ecommerce website has many pages. This will make it easy for your customers to navigate.

Architecture for your site:

• Keep it organized. Navigational breadcrumbs will help you stay organized.

• It should be easily scalable. It should be scalable.

Customers should be considered when designing your website. Create a search function to let customers search for products.

7. Optimize images for search

Images are essential for an ecommerce website. This will allow your customers to get a better idea of your product.

Slow websites are bad for SEO. Google wants searchers to be able to find information quickly and easily.

Image compression tools such as Kracken.io are available to reduce image size. This will stop your website from getting slow.

Lossy compression is a great way to save several megabytes on each image while still looking fantastic on your webpage.

Alt text is important to help your image rank higher in search results.

Alt text will be displayed when an image does not load properly or when a user uses assistive software like a screen reader. Alt Text allows you to add your keywords to rank higher in search results.

You can substitute the “coral image” alt text with descriptive alt text.

Comforter with blue coral and starfish in white. This coral reef quilt set includes matching pillowcases.

This alt text is for people who rank for “coral reef quilt set”. It would provide a great description of the item and incorporate your core keyword.

8. Speed up your ecommerce website’s pages

Maintaining a high site speed is vital for your store. 

Your website can be loaded in as little as 1 second. This can increase your conversion rates by up to 7%

Websites that load within five seconds have 70% higher user sessions and a 35% lower bounce rate.

To check the speed of your website’s loading, you can use Google PageSpeed insights.

Other than compressing images, it can speed up pages.

• Upload videos to third-party platforms like Wistia or YouTube

• Optimizing Javascript and CSS HTML files

• Clear out any unneeded elements

• Confirming your server’s configuration

• Use browser caching to speed up loading

• Redirects

If you feel overwhelmed, you don’t need to do it all alone. An expert in digital marketing can optimize your page speed.

9. For a better shopping experience, integrate responsive design

Over 70% of consumers shop online via their smartphones. Your ecommerce website will not rank well in search results.

Google now uses mobile-first indexing to rank websites in search results. If you don’t have a mobile-optimized website, Google will use mobile-first indexing to rank websites in search results.

Responsive design lets your website adapt to any device your audience uses.

Responsive design is a website that optimizes for mobile devices. Your page will look great on all devices.

Make your website responsive using:

• Use a fluid grid in your site’s code

• Design elements for touchscreen and mouse

• Select the most immersive elements for smaller screens

• Responsive layouts predesigned

Google’s Mobile Friendly Tool lets you test your website’s mobile-friendliness.

Our responsive web design services will help you add responsive design to your store!

10. Schema Markup can be used for highlighting your products

Schema markup code that you add to your HTML to add features such as product reviews, prices, stock, and other information to your results.

Google determines whether the elements should be included in search results. However, with schema markup, there is a good possibility they will.

Shoppers can view this information directly in the search results. This will increase their engagement and help them make better choices during their research.

Schema markup is a great way to improve your Ecommerce SEO. It allows Google to better understand your website.

11. Get backlinking started

Backlinks are links that point to your site from other websites. These backlinks can help increase your website’s traffic and trust.

Backlinks can be considered endorsements by search engines. It is therefore important to build backlinks that are valuable and trustworthy to your website.

Let’s say you sell coastal decor.

A blog called “Beach Decor Must-Haves for Your House”, which links to your product pages is a recommendation that your readers purchase your product. 

Increasing your website’s authority requires a lot more backlinks.

To build a link-building strategy

• Engaging Content will encourage other websites to link to your page

• Increase your brand’s visibility through social media. Create a presence

• Create shareable videos

• Notify others about broken links and provide a link to your page instead

• Invite industry professionals to review your content

12. Protect your ecommerce website

Ecommerce websites must-have website security. Ecommerce search engine optimization is a key component to ensuring that users’ data are protected.

All data from customers will need to be encrypted when you are an online shop. 

Request a Secure Sockets Layer Certificate (SSL).

SSL certificates encrypt your website’s data so that no one can read it. Inserts HTTPS before the domain name. 

Secure sites will rank higher than those that are not secured. Secure your website to improve your ecommerce SEO strategy.

Kobe Digital is a trusted partner in ecommerce SEO

You want your online business to run smoothly and you don’t need to manage and monitor your SEO campaigns.

Kobe Digital is a trusted ecommerce agency that can partner with you to get the best of both. We can help increase traffic to your ecommerce site.

Our ecommerce search engine optimization service will optimize product pages and blog posts. Partnering with us will help increase your website’s traffic.