You don’t have to compete with large eCommerce businesses that have more resources. You can attract and retain customers by using Marketing Automation for Ecommerce. It takes only a few minutes to set up and manage campaigns through your Marketing Automation tool. Marketing Automation is a powerful tool that can convert customer interest into customer loyalty if executed correctly.

Let’s look at how marketing automation can help you scale your eCommerce business.

Marketing Automation For Ecommerce Helps To Acquire New Customers

Acquiring new customers is the first step in growing your business. Instead of relying on old tactics to get customers’ attention, marketing automation for eCommerce allows you to launch highly effective omnichannel marketing campaigns for your online shop.

Marketing Automation helps you target customers and convert them through multiple channels (emails, SMS, social media, etc.). Marketing Automation for E-Commerce helps you avoid overlooking important platforms and provides advanced reports that allow you to evaluate the effectiveness of your marketing campaigns.

Enable Personalization

Personalized email marketing campaigns can generate high conversions. This doesn’t mean that you should put a customer’s name at the top or bottom of your message. Personalizing every email means that customers feel as though the email was written just for them.

It’s virtually impossible to send personalized emails to a large customer base without automation. It’s possible with automation.

Increase customer engagement (repeat buy) and customer lifetime value

Marketing Automation also allows you to cross-sell or up-sell. Cross-sells encourage customers to add related items to their carts, while up-sells inspire customers to switch to a higher value, higher-cost products.

Split-testing and upselling are costly for business owners. This money could easily be saved through Marketing Automation.

Attracting new customers is just the beginning. Marketing Automation Tools have the unmatched ability to increase customer loyalty and increase the average purchase value. Marketing Automation for E-Commerce helps to convert one-time customers into loyal customers, rather than just securing one sale.

A subscription service is another way to achieve this. Customers will be more likely to subscribe to your service if they are offered a small incentive. Cross-selling is another way to take advantage of the often-overlooked marketing space.

Reduce Cart Abandonments

Marketing Automation for E-Commerce could make it difficult to grow your business and retain loyal customers.

Nearly 60% of US online shoppers abandon carts before purchasing. Unexpected shipping costs, window shopping and restricted payment options are the most common causes.

Exit-intent popups are a solution to the #1 reason customers abandon their carts: unanticipated costs. Exit-intent technology can detect when a customer is ready to leave your website or click on a link that takes them outside your store. It then gives the customer a free shipping code. Unexpected costs are not what consumers want and they love discounts. They will be hooked again and again if they don’t get it the first time.

Customers may be compelled to buy by using tactics such as “low stock” messages and limited offers. Fear of missing out can be a strong motivator. Someone would rather spend their money than miss out on a limited-time deal or a product that is selling quickly. You can convert window shoppers to avid buyers by creating urgency and scarcity.

Scale Marketing Operations

Implementing Marketing Automation allows you to concentrate on running your business and scale your marketing efficiently. Marketing Automation helps you scale up your marketing efforts and keeps your business running smoothly as it grows.

Do not delay! It is time to take action!!

Kobe Digital understands that the digital age requires sophisticated marketing tools. If you invest in Marketing Automation for E-Commerce, it will pay off quickly. Marketing Automation is an efficient and easy way to gain customer insight to support long-term growth.