Do you have a vision for your digital marketing agency? Do you have a mission statement? What if you knew there was a difference?
Simply put, your mission statement is about today and how you will achieve the goals. Your agency’s vision is focused on tomorrow and the ultimate goal.
Although these are two distinct concepts, they often merge. To ensure that your digital marketing agency in Las Vegas is clear about its vision and mission statements, as well as the goals and services it provides, you must define these essential concepts.
Getting Started. Basic Examples of Vision Statements and Mission Statements
It’s not enough to know what a vision or mission statement is. It’s likely that you want to learn why and how to create one. You don’t have to worry about it.
Here’s a basic example for a vision and mission statement.
Basic Vision Statements
“Our vision is to create an environment that fosters connection, prosperity, and meaning for all.”
“Delivering tangible results to customers, employees, vendors”
We strive to deliver WOW-factor services and provide the best customer service possible.
“Our mission is not to be experts in sales alignment or marketing, but to master the message.”
“Our team strives to eradicate apathy from any business. We work to inspire the spirit, penetrate hearts, and ignite minds with compelling marketing messages that produce results.
These aren’t exact, but they do get to the core of what a company stands for.
Why Digital Marketing Agency Vision and Mission Statements are Important
Your vision and mission serve as a guide and map to help you reach your potential. These statements should be written for your company.
What are your goals?
- Maximize ROI
- Keep it relevant
- Profits increase
- Be a leader with a purpose
- Make a difference
- Improve your differentiation
- Enhance organizational culture and alignment
Your vision and mission statements will resonate with the audience if you take care. These will align your agency’s efforts and focus on your strengths and help you reach your goals. Never forget that words are powerful.
Your words don’t only reflect how big you want your company to become and what you do. They also answer the deeper question of “what are we about” and “why should we care?”
Your entire company will benefit from the positive words you choose. Your vision and mission form the core of your company’s values and are the basis of your company culture.
Deep dive into the details of a vision and mission statement
Below, we briefly discussed the vision statement and mission statements. There is more to each of these.
Your Vision Statement
Your vision statement should be exciting, compelling, and large. Your vision statement should be almost like a wild dream about your future that is based on the things you do right now. It is important to expand the possibilities of the statement.
Here is where you need to follow the principle of “begin without the end in sight.” This is the heart and soul of any organization. It should feel impossible to imagine a vision that is so large. People should be able to dream from the vision you create.
Your Mission Statement
A well-written mission statement will help you answer the following questions: Who benefits from your services? What do you do? How do you do it? Your mission statement can be divided into different divisions depending on the structure of your organization.
This is to help keep you focused on what you can do today to achieve your goals for tomorrow.
Your mission statement should help you define the transformation that you offer your customers. It shouldn’t be centered on profits and money only.
The easiest way to see the difference between a vision statement and a mission statement is this:
- Vision = Someday
- Mission = Every Day
This will help you to create content that follows the outline.
The Essential Features of a Digital Marketing Agency’s Vision Statement
There are some features that your vision statement should include when it comes to digital marketing agencies. These features are:
- Demonstrate the value offered
- Profitability and efficiency benefits
- Establish a connection between the vision of the future and its goals
- Make something memorable and simple.
- Be inspiring
Google is a good example of a quality vision declaration. It states:
Google’s goal is to make the information accessible and usable for everyone.
This sums up Google’s mission and goals.
The following example is a great starting point for understanding the vision and mission statements of digital marketing agencies.
The vision for Fly Path is simple but gets the point across.
“Creating business value by using emotional currency”
The mission statement of the company is just as compelling:
Real value comes from real connections. Consumers always decide what is genuine. Emotional currency can be a powerful way to show consumers that you care about them. Campaigns are created that create a strong connection using compelling visual language, appealing messaging, and charm. This is not rocket science. It’s emotional sensitivity.
You can see that you don’t need to do too much. The goal is to make something that reflects who you are and what matters to you.
Inspirational Vision Statement Examples
These are not for digital marketing agencies but they can help you to see the direction you should take when writing your vision statement.
Creative Commons’ vision statement is
“Realizing the full potential of the internet — universal access research and education, full participation and culture — is key to a new era in development, growth and productivity.
The vision statement for Microsoft, at the time it was founded, was
“A computer at every desk and in every house”
Inspirational Mission Statements
Here are some inspiring mission statements that you can learn from.
InvisionApp’s mission statements read,
“Question Assumptions. You must think deeply. You can make it a lifestyle. Details, Details. Design is everywhere. Integrity.”
A second example comes from Workday and is titled
“To place people at the heart of enterprise software.”
This is a brief but powerful example of a mission statement for Luminary, a digital agency.
“To make digital brighter and the human experience better.”
Redonk Marketing Agency U.S.A also has a unique mission statement:
“We are on a mission to eliminate the blundering that runs rampant in today’s agencies. To be focused on what is best for your customer (which happens to also be right for you).
The mission of DIJGTAL as a design-led marketing agency is to be more humanist.
“Our collective culture and mindset embraces authenticity, confidence, and creates thought-provoking results.
Humans always come first for us.”
How to write the Digital Marketing Agency Vision Statements
These tips will help you create a compelling vision and mission statement.
The Vision Statement
Here are some tips to help you write your vision statement. First, let’s review what a vision is (explained below).
Next, review your strategic plan. Here you will find all the information you need to create your vision statement. Your elevator pitch and your business goals and values are some of the things you should review in your strategy plan.
A vision board is a great tool to help you create your vision statement. This will help you expand on what your vision statement should include.
Write a short statement before you start to write it. Keep the sentence engaging by using short sentences and simple words. The more concise the statement, the better. Concrete language is best to motivate customers and employees.
Once you have your vision statement, be open to receiving feedback and willing to revise it as your business achieves new goals.
The Mission Statement
A mission statement should contain a few sentences or paragraphs that describe what your business does to achieve the vision statement. Make sure you fully understand your vision statement before writing your mission statement.
Think about the things you need to accomplish your vision when creating your mission statement. This is an example of a vision declaration:
We offer proven, effective marketing services that will ensure your company is competitive in the future.
This will help you create a mission statement.
Our team partners with businesses to help them reach their marketing goals. We provide innovative services and use proven methods to help your customers.
It doesn’t need to include everything that you do. It doesn’t have to cover everything, but it should provide a brief overview and give readers an idea of what happens behind the scenes.
Mission and Vision Statements: Too Important to Forget
You should now be able to see that your digital marketing agency in Phoenix must have a vision and mission statement. These statements will give potential clients and clients a peek behind the scenes of your agency and allow them to understand the core or foundation of it.
This information will help you create your own statement. Find other examples of vision and mission statements from Miami marketing companies to get ideas for your own content.