It’s difficult to design a landing page that is both attractive and user-friendly. 

Expect to see conversions from the amount of time and resources you have.

Sorry, no. To see a full picture of the performance of your landing pages, you must measure their conversion rate.

Many marketers have difficulty understanding conversion performance. Landing page optimization solutions can help. How does my business stack up against the industry average? “

Are landing pages converting at an average or high rate?

This article provides all information about landing page conversion rates and what constitutes a good rate. There are also useful tips that can help you navigate your way.

What’s the Landing Page Conversion Rate?

A landing page’s conversion rate is the percentage that people complete a call-to-action on it. This includes all visitors to the page.

Consider factors like industry, relevancy, and target audience to determine if you can influence conversions of visitors into leads/customers.

Marketers love numbers and percentages, so I did some research to find the average and highest conversion rates for landing pages.

What’s a good conversion rate on landing pages?

WordStream reports that landing pages convert at an average rate of 2.3% across all industries.

A further study by Unbounce, which examined lead generation pages for 10 industries that had 74.551.421 visitors, found that the average conversion rate is 4.02%.

The report also reveals that higher education ranks at 2.6%, while vocational studies and job training rank at 6.1%.

What is your best landing page conversion rate?

Unbounce’s study shows that the top landing pages have conversions rates of up to 27.4%

Wait a moment before you start comparing…

The average conversion rate for a given industry can differ. This will give you an inaccurate picture of your conversion rate performance.

For example, conversions for legal professionals may not be the same as for E-commerce. Ask “What is the industry average conversion rate for landing pages?”. This will provide you with more logical insights.

Tip: Optimizing the website in its entirety will yield better long-term results.

For a better understanding of average conversion rates across industries, we recommend you read our blog post ” How Is a Good Website Conversion Ratio?”

How can you measure the conversion rate for landing pages

Divide your conversion rate by the number of people who visited your landing pages within a certain timeframe. Multiply that number by 100.

Formula to convert landing pages into conversion rates:

The number of conversions from landing web pages within a specified timeframe / Total landing page visitors X 100 = Landing Page conversion rates

Landing pages should aim to achieve the same goals as other digital marketing efforts. To convert as many people into customers or leads as possible.

Let’s take a look at the reasons your landing page may not be converting correctly.

Why landing pages may not convert enough

There are many reasons landing pages can convert poorly. 

Poor Headlines

Landing page headlines are crucial for users. They can grab their attention and make or break a first impression.

While your primary goal should be to drive conversions you can’t expect people to convert if you don’t keep them on the page. 

• Clearness and simplicity are key. Headlines shouldn’t be filled with metaphors.
• Analyze headlines.
• You can test different headlines to see which one works best.

Multiple Distractions and CTAs  

Your visitors should not be presented with multiple offers. They will be overwhelmed.

While multiple offers may seem beneficial to your conversions, the truth is that they can be detrimental.

Analysis Paralysis is even the name of this condition. This can lead to too many options, which can cause stress and cause a paradox of choice. This is bad for conversion rates on landing pages.

A landing page should have only one call to action. You can have multiple CTA buttons on a longer page, as long as they are only aiming for one action.

Tip: Personalized CTAs convert 20% quicker than default calls to actions.

Design for a weak landing page

Sorry, but bad design is not good.

A better user experience is possible by following the best design principles. 

Split-test the designs to determine the most effective.

It is also possible to make it simpler by using leading-generation software solutions.

Optimize landing pages for conversions

1. Reduce distractions

A landing page should have one purpose. Remove all distractions from the user’s eyes.

• Remove visual clutter from landing pages and simplify them
• Make your offer crystal clear
• Avoid multiple CTAs.

2. FOMO Leverage

Marketers use the phrases “Limited Time” and “Limited Offer” to make their visitors click “now”. 

Use lead magnets like webinars and limited-time discounts to incite FOMO among your clients.

3. Add Testimonials

Social proof could be the deciding factor in digital conversions.

Customers want to know what other people think of your product. 

4. Use an Exit Popup

Exit popups appear on landing pages when users attempt to leave. These pop-ups can be used to convert visitors.

Use compelling copy and CTA to grab users’ attention along with a beautiful picture. Offer special deals to encourage abandoners to leave.

How do you create exit popups that are stunning in 5 minutes? 

Bottom line

Let’s get back to the original question: What is a good conversion ratio for landing pages?” “

The best landing pages have conversion rates of up to 27.4%

It is important to take into account the industry averages and the audience when evaluating conversion rates for landing pages.

You should focus on your improvement to measure your success. Landing page conversion rates should increase with increased traffic.

These data and tips will help you stay ahead of your competitors