You know how important it is to target customers as a business owner. Your business will thrive if you have new customers and a loyal customer base. However, it is important to target a specific group of customers. This is because, rather than trying to attract new customers through unfamiliar channels, it’s easier and more efficient to market to people who already have an interest in your products or marketing services in Phoenix.

We’re referring to those people who live near your location at any time. But how can you target this particular group of customers on Facebook? Geofencing Facebook ads make it easy.

Facebook is an excellent advertising platform for geofencing campaigns

You don’t have to be a fence-sitter about Facebook Advertising. It’s a great place for your company and products to be advertised. In the second quarter of 2018, Facebook had 2.23 trillion monthly users. This statistic is a testament to the popularity of Facebook, and it also shows the benefits that ads can bring.

Advertisements are used to promote your products or services. You want to reach as many customers as possible with your advertisements. Facebook is so popular that even a targeted campaign like geofencing can yield amazing results for your business, simply because of the sheer number of people who use it.

Geofencing Facebook ads: The basics

Geofencing Facebook ads have many elements. Let’s start with the basics of each element in geofencing.

Geofencing: Let’s get started

Geofencing lets you target specific audiences based on their location. However, it’s likely to be more specific than you are used to when it comes to location targeting. While many ad platforms, such as Google Ads and Facebook Ads, allow you to target people based on demographics and their location, geofencing offers a different kind of targeting.

You can draw a virtual circle around the areas you think customers might visit. You can advertise your products and services by drawing a virtual polygon using the ad platform. Not only will you likely draw the polygon around your geographic location, but it can also be used to target other locations, events, or conferences.

Let’s discuss Facebook ads

Geofencing Facebook ads do not change the way your Facebook campaign works. Geofencing just offers more specific ways to target customers. Your ads will still be run under a bidding system, which means you’ll have to compete for ad spaces. It’s one of the best and most cost-effective ways to market your products or services because you only pay Facebook for each click.

Start with a Facebook Geofencing Ad Campaign. First, select the keywords that you wish to target and then decide how much to pay for each click of the ad. Only one difference: The only difference is that geofences will be used to target customers rather than location settings.

Who are virtual geofencing borders affecting?

There are many places you can draw your virtual boundaries, and each location has its benefits. Let’s take a look at some possible locations where you can draw your virtual targeting lines.

Polygon around your address

Everybody who passes through your virtual geofence will see an advertisement for your company if you draw a polygon around it. These ads work on a bidding basis, so you are still competing for ad spaces. A competitor may have an identical or overlapping geofence and is targeting the same keyword. The cost per click will rise since more businesses are competing for ad space.

Polygon around the location of your competitor

Let’s suppose you have a shoe shop in the city. Your biggest competitor is just two blocks away. Targeting your customers is a smart idea. You know that the same products you offer in your competitor’s storefront will appeal to them. You can create a virtual fence around the storefront of your competitor so that Facebook ads are displayed when a customer enters their store.

This is a great way for users to know that their competition is not the only one that offers what they are looking for.

A conference or event can have Polygon. 

Let’s suppose there is a concert in your city. The concert is country and everyone is wearing their best leather cowboy boots. Your shoe shop sells leather cowboy boots. You want to reach everyone who is attending the concert by using Facebook ads.

You could create a geofence around your concert venue to advertise your leather cowboy boots.

Wait, Facebook doesn’t already allow you to target by location?

Yes! But, you could only target cities, states, or countries with previous location targeting.

Although this type of targeting is useful, it doesn’t do a good enough job of targeting customers. Geofencing is an even better choice. This new Facebook ad allows you to target customers within a 1-mile radius. It’s very specific and can be super helpful to your business.

You can target more customers to increase your chances of getting them to visit your storefront.

They are more likely to visit your site because they have been told so. They only see advertisements for your business when they enter your geofence.

Does that mean they won’t see any ads outside of your geofence? Nope!

Your ad will appear to anyone interested in the products you offer if they are logged into a typical Facebook Advertising campaign. Geofencing allows your ad to be seen by users who are interested in the products that you offer.

Are you running a geofencing Facebook Ad campaign?

Congratulations to all the businesses that have used geofencing in their Facebook ads. Kobe Digital can assist you with your Facebook ads.