Are your customers reading your emails? Like many business leaders, you know how important it can be to find new ways of increasing click-to-open rates. This is especially true when 16.3 percent of customers open emails. It is important to have a targeted email marketing campaign.

How do you target your email marketing campaigns effectively?

Read on to learn how to create targeted email campaigns in just nine steps. 

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Kobe Digital leads digital marketing.

1. Define your audience

It is important to identify your audience when creating targeted email marketing campaigns. This will enable you to create emails that resonate with your readers. Answering their questions and offering personalized recommendations are two ways to do this.

Gather as much information as possible about your audience to help you determine their identity.

The email sign-up forms can provide valuable information. This could include information about a customer’s name, past purchases, and product interests.

These are the characteristics to look for when building your audience.

• Gender
• Age
• Profession
• Income level
• Geographic area

It is important to consider the general behavior and interests of your audience. 

2. Divide your current vs. prospective clients

Each subscriber to your email list is unique. You need to segment them.

Why?

Prospective clients might have different needs than current clients. A client who is already a customer might want to learn more about your product.

Prospective customers might appreciate welcome emails that introduce you to them. A website that recommends products based on the reader’s browsing history could be a great idea for an ecommerce store selling a wide range of products.

It may be a good idea to send updates or thank you emails to clients. They may appreciate these emails to express appreciation for your company or highlight a team member’s recent achievement.

Split your clients to create an email marketing campaign that produces visible results This could include calls, orders, or requests for quotations

3. Collect your data

Once you’ve identified your audience, gather additional data. This data can include purchase history or demographic data. Then you can create personalized email marketing campaigns. 

Users who have an account at your company can be accessed easily.

You can view the user’s most recent purchases. This will allow you to determine if you should increase your user’s purchase frequency.

Before you collect any user data, it is essential to review the terms and conditions.

Your terms and conditions should state that you won’t use account data for marketing purposes. This is especially important if your company has a European location.

If your company doesn’t have enough information about your audience, do some research.

Social media can be used to find out the opinions of your target audience. An email marketing campaign in Miami can be created using the user’s comments about the service or product.

4. Integrate an email platform with another tool 

Maximize your targeted email marketing campaign by combining your email platform with your customer relationship management (CRM) software or ecommerce apps.

Integrating your email marketing tools makes it easier for you and your team to monitor the success of your campaigns. 

However, integration has many benefits.

Most likely, your business’s software and other tools contain all the client information you need. You might have data in your CRM about customers like their purchase history and location.

Syncing your email marketing campaigns with each other will make them more efficient. This can help you increase sales, which in turn can lead to higher revenue.

5. You can target by location

87% of marketers have more success targeting specific locations.

Location targeting can help you get better responses. It can simplify your efforts to reach your target audience and create customized content.

These benefits can help you and your sales team make more sales.

How do you target your subscribers based on where they live? 

Emails are open to creativity. If you’re targeting New Yorkers, you might consider images that feature New York landmarks such as the Statue of Liberty.

It is possible to use specific dialogue in emails. This will allow you to personalize your messages to make them more friendly and welcoming to your customers. This will reduce the distance between your business and your customers.

You will need a custom audience segment if your audience is geographically targeted. For example, if you want to create targeted email marketing campaigns on the East Coast or West Coast, for example, you’ll need two audiences. 

6. Divide the audience with sex

Targeting sexy customers can be done by segmenting your audience based on sexual orientation.

A clothing business that sells both men’s and women’s clothing can have a male and female audience. 

If you’re a business-to-business (B2B), you don’t need audience segmentation. You offer a product or service to an entity and not an individual.

7. Use custom fields

Consumers love personalization.

Targeted email marketing campaigns should use custom fields. These fields could include the subscriber’s name or browsing history. This will encourage recipients to open emails.

Your team may have limited access to certain readers. You will need this information to personalize your company’s website in a limited, but effective manner. 

Personalization gives readers the feeling that you wrote it just for them. You could ask them to buy from your company.

8. Analyze previous purchasing behaviors

What better way to plan for your readers’ future behavior than by looking back at their past actions?

Tracking the shopping habits of your audience can help you target them the most effectively. Your team can use this data to create personalized emails.

Customers who have abandoned shopping carts may be reminded of your business via email. Personalized purchase recommendations can also be sent to customers based on browsing history.

You can make time-sensitive offers to get customers to take action immediately.

Understanding where your client is at the beginning of their buying journey can help you take control over your targeting tools and push them in the right direction.

9. Analyze your data

Data is your best friend when it comes to email marketing.

You can use data from your email campaigns to improve your targeted email marketing campaigns. This could cause your team to rethink their subject lines and email content.

Keep your campaign running smoothly by reviewing your data each week. Your team could perform a routine assessment of your campaign to identify areas that require improvement, even if your campaign is performing well.

Are you looking to launch an email marketing campaign that targets your customers?

Kobe Digital can help you create targeted email campaigns. 

To learn more about our retention rates for clients call, or contact us online today