It can be difficult to send out introduction emails to potential clients or employers.
Most of the tasks digital professionals face today are quite new.
You don’t have to email everyone and everything. Keep reading for our top tips on how to introduce yourself in an email.
- Use a subject line that cannot be ignored
- Strategy the first sentences
- Show that you have done your research
- Be confident and not salesy
- Highlight what’s in the deal
- Keep It Short
- Change your tone to match the context
- Select your links carefully
- Clear the next step
- Please sign off as a friendly professional
1. Use a subject line that cannot be ignored
Let’s face it, when you receive an email from someone you don’t know, the subject line might read something like “An opportunity that you don’t want to miss!” How long does it take to mark an email as spam or junk?
The first thing you need to do is make sure that you aren’t spamming. Make it clear that you don’t spam. Try something like this:
“Hello [name]. I’m interested in having a chat about [company/job/theme]”
“Question about [company]” “Re: your [article/post/interview] about [theme]”
We suggest an experiment to help you come up with good subject lines. Pay attention to your inbox over the next three days and notice which subject lines you like and which ones you don’t.
2. Strategy for the first sentences
It’s done! You got a click.
“I am aware that your company may be looking for [position]”
You can mention a connection with the recipient by using
“I was referred to your company by [name]]. “
span data ID=”53 Name] from [company] suggested that I get in touch. “
3. Show that you have done your research
If you are emailing someone you have never met, it is important to show genuine interest in their work. Also, it is essential to incorporate that knowledge into the email.
Subtlety in this context is important. It’s best to appear interested and not overly enthusiastic.
“I am a follower of your company on Twitter, and was thrilled to learn that […]”
“I love your work on […], and believe that we share some common interests. “
“With the focus of your company on […],, I believe you will find our platform useful in your work with […]”
4. Be confident, not ‘salesy’
Try to avoid making your cold email seem like a sales pitch. Send them a confident introduction.
“My company offers digital marketing services to independent musicians and bands. “
Your recipient will be captivated by a professional tone.
5. Highlight what’s in the deal for them
Building upon the previous two points, you can avoid the salesy touch by shifting the focus from your product or company to how you intend to collaborate with the recipient.
“I have experience as a cybersecurity consultant in a number of companies, including [details].” “
6. Keep it brief
It’s easy to feel compelled to write an extensive email that outlines your creative vision and details all of your qualifications. Don’t lose your reader by overloading them with endless text.
We suggest that you split your email into three sections:
Opening (1-2 sentences). Offer (2-4 sentences). Suggestion for moving forward (2-4 sentences).
Break each section into separate paragraphs to make the email appear light and airy.
7. Change your tone to match the context
There are many styles and types of introduction emails.
Apart from the relationship between you and the recipient, contexts can also differ depending on the profession of the recipient.
8. Choose your links carefully
Distractions in an introduction email are your enemy. Links to external websites can show your recipient how skilled and knowledgeable you are.
There is a way out. Follow these guidelines:
- If you have to send the recipient additional material, such as a portfolio or work of a professional photographer, use a link.
- Provide a link to the page if you ask for any task from the recipient, such as signing up to a demo or RSVPing to an event.
- Add links to useful, but not essential pages to your email signature, such as your personal website and your Twitter profile.
- Do not use more than one hyperlink in an email text or in your signature.
- If your links are too long or messy, you can use Bitly to shorten them.
9. Clear the next step
You’ve done so much work, that your email was opened and read.
Emails should include a Call to Action (CTA), which motivates recipients to take action.
“I would love to continue the conversation by phone. “
“We still have slots available for our webinar next Wednesday and would love you to join us. “
“I created this demo for you. Take a look at it and let me know how to proceed. “
10. Sign off like a friendly professional
To close your email, there is one more thing. It’s closing. These are all abbreviated versions of the more formal “All the best,” and “With kind regards,” respectively.
We would like to end the conversation by reminding everyone that this is an ongoing conversation. Something along the lines:
“Looking forward for your reply.
Impress your recipients by using a business email address.