Great logo designs cannot be achieved by taking shortcuts. You can’t take shortcuts to great logo designs.

Step 1 – Create a design brief

It is up to you to determine how much time and effort it takes to design a brief. This could happen if your client has been a designer or worked with many designers.

Some people don’t even know they need a brand logo, but they would like you to design it. Your job as a logo designer is to collect all details about your project to create the best logo.

Some logo design information-gathering questions to ask are:

• What’s the role of the company?

• Who are the customers that the company is most popular with?

• Who are the business competitors of the company?

• How does the company rank about its competitors?

• Do you have any design guidelines (company colors or fonts)? Are there design guidelines (company colors, fonts, etc.) for the company?

Talk to your client until you are confident that they have all the answers. How do I create a logo design brief?

• Begin the briefing process with your client. They will take the briefing seriously if you do.

• Give a template to your client or a design brief questionnaire so they can understand what you want and how to structure the process.

• A page or document can be created on your website to explain the importance and basics of design briefs. Clients can use this guide to design briefs as a learning tool.

• These are the most important things to include in your design brief.
  • Target market
  • Message Objectives
  • There are design style guidelines and parameters (e.g. company colors, typeface, etc. ).
  • Budget
  • Timelines Milestones and schedules 

Step 2 – Do some research

Learn more about your client’s business. Consider the history and emerging trends of the industry. Take a look at the logos of your competitors.

Evaluate your findings. What makes one logo stand out from others less so? It could be that a trend within an industry’s design can help to improve the relationship between a company and its industry.

Logo designs can become stale if they follow design trends. Logo designs are meant to be timeless and unique, so it is a bad idea to follow design trends.

• Your client can help you learn more about them. It might be possible to interview employees or to meet their designers.

• Ask your client for a list of major competitors. Do some research online about these competitors.

• Logo design galleries are a great way to get visual inspiration and research.

Step 3 – Create the Design Concepts

Now that you have done your research, it is time to start designing your logo. Here every designer will find their way.

This is your chance to create a unique combination of graphics and messages to convey the message of your client. ). You can ask these questions about each logo design you create:

• I think this logo design is great.
• This logo is sure to be a hit with clients.
• How does the logo compare to the competition?

These are some tips to help you build logo design concepts

• Draw rough drafts of your ideas and put them on paper.

• Use your time to brainstorm and generate ideas. 

• Be consistent with your brief when designing your logo.

• Use the best logo design ideas to create something you can share with others.

Step 4 – Review and give feedback

You can take a step back and stop working. It’s possible to return to work later or even the next day. You can get feedback from your clients, colleagues, and other designers.

Recommendations to Design Feedback and Review

• Although constructive criticism isn’t something everyone likes, it can help you improve your work. This is a crucial step for designing projects.

• Be open to hearing the opinions of others and learning from them.

• Analyze current design issues and make changes to improve them.

Step 5: Present

Now it’s time to present your designs to the client. While they might request several logo designs, I prefer to have fewer.

You will find that they will love the logo designs that you present to them. As a professional, you are responsible for taking into consideration any comments and resolving any problems through a design reveal process.

Tips for designing presentations

• Professional presentations are important, regardless of whether they’re via Skype or a web-based app.

• Face-to-face presentations allow you to express your opinions and answer questions. 

Summary

Good logo design is easy to understand. This 5-step process will help you design a logo.

1. Design Brief
2. Research
3. Create the Concept
4. Review and feedback 
5. Presentation