06/09/2022

Why Your Business Needs Organic SEO

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Organic search engine optimization is also known by organic SEO. It is the process of improving your rank in organic search engine results (or unpaid search results) on search engines like Google, Bing, DuckDuckGo. Keyword research, link building, content creation, and many other SEO tactics are all part of organic SEO strategies.

Customers know how important it is to visit your website. Tell them about your company and products.

What happens if your website traffic doesn’t suffice to drive your brand into the market?

While organic SEO campaigns will not guarantee your business a major name, they can help you rank high in search engine result pages. This can increase site traffic and sales.

These are the results that you want. Continue reading to learn more about organic SEO basics and an example of how organic SEO strategy can make a difference in your business.

Call us to speak with an expert on organic search engine optimization. We will be glad to discuss our SEO Services.

What’s organic SEO?

Organic SEO refers to an online marketing strategy that includes sub-strategies such as keyword research and link building. These strategies can help rank your website high up on organic search engine results pages.

Why is SEO so important?

Because 75% of searchers don’t click past the first page, organic marketing is crucial. Your website will have a difficult time generating leads and sales.

SEO is important for companies as well because search engines are used to find information. Over 90% of all online experiences begin with search engines like Google.

If you aren’t at the top of search results, you are giving away revenue.

Organic traffic captures more than 40%.

Optimize your website for SEO.

What’s the cost of SEO?

Prices for organic SEO vary depending on many factors. Prices for organic SEO services vary depending on how aggressive you are and what pricing model your agency uses.

Google and Organic SEO

Let’s talk about how SEO works and how it is related to Google.

Let’s start with Google. It can be a significant part of your SEO strategy.

Google is a search engine with a lot to answer for. Google has one goal. It provides useful and informative results for users when they search.

Google needs all resources to match search intent. This is the information users are searching for online.

Google is concerned with more than user experience. Google also considers page speed, dwell times and other factors.

Search engine rankings and placement of your site within SERPs are all affected by these site factors.

What’s organic SEO?

Google’s primary goal, as stated by its founder, is to provide the best possible results for users. Organic SEO is about creating a website that has quality content and ranks high on Google.

SEO is crucial if your website wants to rank highly in the SERPs.

An organic SEO strategy consists of several strategies that work together to improve your website.

Here are some examples of organic SEO strategies:

  • Keyword research
  • Content creation – Create content that targets keywords relevant to your organic SEO campaign.
  • Make an internal linking profile. This is where you link pages from other websites on your site so search engines can correctly crawl and index them.
  • Multimedia to content: To engage your visitors and to encourage them to spend more time on your site pages, you can add visual elements like images, infographics, and videos.
  • Your website should be simple to use and visually appealing. You can simplify your navigation to make it easier for visitors to find what they are looking for quickly. Make sure your buttons and forms load correctly.   
  • Page load speed optimization: Make sure your pages load within seconds. This will stop users leaving your site and bouncing off of it.
  • Google will interpret the meaning of the images and their relationship to the content.

Combining these techniques can appeal to Google’s algorithm for ranking. This will allow you to rank higher in SERPs.

SEO Strategy: 5 Steps to Boost Your Rankings In SERPs

Organic SEO is something you might be interested in and how it could help your business.

Let’s look at a 5-step SEO strategy to get your website in Google’s good books. 

Step 1: Perform keyword research

Keyword research is crucial. Many would argue that keyword research is essential for successful organic SEO strategies.

Search for keywords related to your products or services using  

This will allow you to see all variations of the keywords, their search volumes, competition and the cost-per click values.

Keywords that are highly searched for and have low competition should be chosen. This is key to finding powerful keywords.

When choosing keywords, you should consider both long- and short-tail keywords. The long-tail keywords, which are specific phrases such as “chocolate chips hand dipped Ice Cream”, are more specific.

These keywords attract different searchers, as you can see.

If you have an ice cream shop, it will be difficult to rank for the keyword “ice cream cake”.

Why? Because thousands of other ice cream shops want to rank for the same keyword.

You can see that the keyword volume is high but also the competition.

But, if you target the long-tail keyword “chocolate chip hand-dipped ice cream”, your page will rank higher because not all ice-cream parlors will produce content about this product. 

Why is keyword research so important?

Step 2 – Create content that targets the most relevant keywords

After you have created a list of keywords that will effectively target your audience it is time to start writing .

This content is ranked by Google in search results. To achieve the best organic rankings, you must be useful and informative to your readers.

You can target specific keywords with many content types.

For example, a blog allows you to post regular streams of new content that Google likes. Long form content is a great way for you to show Google you are an expert on the topic.

It doesn’t matter which type of content you create. It is important to provide as much information to your targeted keyword as possible to users.

Step 3: Add multimedia content

Multimedia is an SEO tip. Multimedia can bring many advantages to your content. 

Multimedia can be described as images, infographics, and videos. These types of content help break down long walls and keep users interested in your site.

How can multimedia help your organic SEO campaigns?

Engaging visitors on your website pages will help them stay there longer. Google ranks dwelltime, which refers to how long users spend on your pages, highly.

Your dwell time can be increased by doing everything you can to keep visitors on your site longer. This will also help your search ranking.

Step 4 – Optimize your website’s page speed

Page speed is another Google ranking factor. 

Have a look at these

A website that takes longer than three seconds to load will cause more than half (or 53%) of search engine users to leave. 

These organic SEO tips will help you increase page speed.

  • Reduce your images
  • Redirects to fewer webpages: Too many redirects could slow down your site’s performance. The server must search for two pages: the redirect page and page being redirected.
  • Browser caching

These are just a few methods to slow down page speeds.

If you want your website to load faster, consider page optimization by Kobe Digital

Step 5 – Optimize the internal linking structure

Google will crawl your site more quickly if there is an internal linking structure. This allows you to link pages together.

Search engines must crawl your pages to determine if they are worth ranking. 

If you want Google to crawl your pages, it is essential to have strong internal links.

You can link to other pages in your website content. For example, if you write a blog post about carpet cleaning, you can link to that blog on the service page.

Your blog can also be linked to the carpet product pages.

To ensure an optimal internal linking structure, and to satisfy organic SEO best practices It is important to consider the hierarchy of pages when linking internally.

Are you looking to reap the benefits of an organic, customized SEO strategy?

Our five-step strategy might make you feel overwhelmed. We are here to help.

Although you can perform organic SEO and paid search by yourself, it is not an easy task. We recommend you hire an organic SEO agency such as Kobe Digital.

Our company has been in existence for over a decade. We would love to help your business grow with a customized SEO marketing campaign.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.