Content should be your number one priority when building websites. More than a third of website visitors will leave a site with poor layout or content.
Attractive website content is written with SEO in mind and readers in consideration.
These 10 tips can help you increase your website traffic, conversion rates and sales.
- Get to Know Your Audience
- Provide value
- Optimize your content
- Sprinkle website links
- Keep it short and simple
- Use the Inverted Pyramid Method
- Avoid using jargon
- Varietate your word choices
- It should look visually appealing
1. Get in touch with your audience
It is important to understand who you are talking to when you start your business. You will need to use the language of your target audience.
Consider your target market. Write down what they are like.
2. Provide value
You don’t have to be an expert writer to transcribe beautiful text. Your words must also be valuable to your target audience. Your words need to be restructured in order to meet their needs, solve their problems, and stimulate their curiosity.
Take a look at the most recent Internet trends in content. This will help you to be a better salesman.
3. Optimize your content
A great website with targeted, valuable content is nice but it won’t get noticed. Maybe you’ve forgotten something.
Search Engine Optimization (or SEO), is the common name. These SEO Tools will help you get to know Google and other search engines.
Keywords are where you should put your energy. For example, do keyword research to discover the most common terms that relate to your website’s topic such as “fashion boutique” or “artisan pies”. Just like with your soulmate, you should mention their name in sentences as often as possible. These search engines are the ones that evaluate your website’s value and relevance.
4. Sprinkle website links
It is also important to remember the importance of linking when we talk about SEO. This allows you to build relationships with other webmasters, and increase the chances that they will link back.
Link to everyone but not just to anyone.
Internal linking or linking to other pages on your website can also be a great benefit. This can lead to negative engagement rates, as you will see.
5. Keep things simple and concise
Most likely you have visited at least one personal blog that has an “About” page. If it wasn’t your best friend’s page, it might look like a short novel.
Let’s face it, writing about your business is a joy.
There is no need to be a master of all things . 75% prefer blogs that are less than 1,000 words . Keep your readers coming back for more
6. Use inverted pyramid method
Inverted pyramids begin with the most important information, and then decrease in importance. To understand this process, rank your content.
When creating your structure, remember logic and organization. If you use this technique correctly, your title, intro and other details will be noticed quickly.
7. Avoid using jargon
Jargon refers the jokes you share with your colleagues in the industry and others within your industry.
8. Varietate your word choices
This tip is as easy as it is complex. Try changing the wording. You can also say “purchase” or “shop “.
It is a smart idea to have another person read your content. They can spot repetitions and help you choose the right word for you.
This will ensure that your content is effective. This is the button that you want visitors to click or to visit.
If you want to encourage readers to sign up for your newsletter, your microcopy could read “Subscribe to our mailing list.” It could also say “Shop at our store” if your goal is to make them buy something. “
These examples demonstrate that the CTA can be very simple. You need to be authentic in every aspect.
10 It should look visually appealing
Time is precious because it ticks constantly. What does that mean for web content? An respected Adobe study found that 66% prefer visually designed content to plain text.
Start with your words. Next, divide them into bulleted lists or numbered ones. Then, break them into bulleted or numbered lists.