05/31/2022

What’s Google Data Studio and How Does It Works?

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It’s easy to get overwhelmed by all the data in your digital marketing and advertising. If you need to quickly share a report with the top executives of your company, this is not a good idea.

Ready to learn all you can about Google Data Studio? Keep reading!

What’s Google Data Studio?

Google Data Studio is also known by the name Data Studio. It is a free data visualization and reporting tool. It then combines the data to create an easily editable, shareable, and easy-to-read report.

Use widgets, charts, and maps to visualize your data. 

Google Data Studio: Is it free to use?

Yes, Google Data Studio is free to use

Software that reports can be costly and hurt your bottom line. Google Data Studio, a free platform that simplifies complex data, continues to be a response to business owners and marketers.

When was Google Data Studio launched in the United States?

In October 2018, Google Data Studio became free. Data Studio 360 is a paid reporting and visualization program. Many digital marketing agencies and companies have adopted Data Studio quickly due to its simplicity and ease of use.

What are Data Studio’s benefits?

Data Studio has many benefits.

1. Unlimited widget options

Google Data Studio lets you include as many widgets or charts as you want, unlike Google Analytics, which restricts the number of graphs that can be used in a report. 

There are many options for widgets:

  • Heat charts by country, state, or region
  • Pie charts
  • Time series graphs
  • There are other options.

Every widget can be modified using many metrics. Data Studio provides a great tool for companies.

2 Multiple sources of data can be combined

Google Data Studio’s unique ability to pull data from up to 12 sources is one of its most valuable and useful features. These data sources can be combined in reports.

  • Google Analytics
  • Google Ads
  • YouTube
  • CloudSQL
  • Search Console

You can create reports that cover all aspects of your business using these platforms

Data Studio is your one-stop shop for all of your reporting needs. This feature makes your reports professional and will help you impress your company’s decision-makers.

3. ShareData Studio reports easily

When reviewing Data Studio reports, it is possible to quickly seek the opinions of team members or your dedicated account manager. You may need to quickly get the opinions of your team members or dedicated account manager when reviewing Data Studio reports.

Google Data Studio lets you share a link to allow others to view and modify your reports. All members can see the same report at once and make changes.

Marketers and businesses will be able to save time and money by using this shareability feature.

4. Create easy-to-read reports accessible to all

Data Studio reports can also be broken down into pages and pages. This shows the flexibility and customization of Google Data Studio.

You can change fonts, colors, and themes to make reports easier to read. This layout allows you to show your decision-makers and team a comprehensive view of your campaign.

These reports are easy to understand and will be a great reward for you and your company.

5. Get dynamic reporting

Your reports can be edited with team members in real-time. Google Data Studio allows you to edit your reports with your team members in real time.

This dynamic report can be used to display current information with a few widgets. To help you better serve customers, you have endless data options.

6. Create interactive experiences

Widgets can come to life!

This interactive feature allows users to easily visualize data.

This is an additional customization option offered by Data Studio.

7. Get Data Studio templates for free

You don’t need to be an expert in Google Analytics or general reporting. You can already use templates from Google Data Studio to help you create your reports.

Preloaded templates include Google Analytics and YouTube. Templates are available for specific industries, such as ecommerce.

This feature allows you to report quickly and easily.

8. Get free tutorials in Google Data Studio

Google Data Studio was not created for professionals. Google offers videos, tutorials, and tutorials on data source writing.

Use the help menu to get to Data Studio’s learning center.

Even though your reports were not created by you, these resources will help to understand the marketing company that you work for. Google Data Studio forums can also be accessed for further assistance.

9. Embed Data Studio reports about social media

Data Studio makes it easy to publish reports on social networks, from Facebook to Twitter. This is a great way for people to share their accomplishments, experiments, or studies. All you have to do is embed the URL of your report into your post and then publish it.

Data Studio can be used to your advantage as a marketing tool.

How to Use Google Data Studio

These steps will get you started with Google Data Studio.

  • Login using your Google account to Data Studio
  • Click on the “Create” button in the upper left corner.
  • Select “Data Source”
  • Link your data sources, like Google Analytics
  • Return to the Google Data Studio dashboard
  • Click on the “Create” button in the upper left corner
  • Select “Report”
  • Choose your data sources to import from the right-hand side
  • You can edit the report’s layout, colors, and theme.
  • To share your report, click “Share” in the upper right corner

You may also use templates from Data Studio’s “Template Gallery”. For best results, try templates and custom reporting in Google Data Studio.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.