Email marketing for enterprises can provide reliable revenue sources for more than 89% of market companies. This is a great way for your brand to be promoted and you will get a higher return on investment (ROI). What is enterprise email marketing? How does it work?

All your questions will be answered on this page

•  What is enterprise email marketing?
•  What’s enterprise email marketing?
•  Which benefits can email marketing bring to enterprises?
•  What are the steps to start an email marketing campaign for your enterprise?

What’s enterprise email marketing?

Email Marketing for Enterprises is a digital strategy that promotes your products to large audiences via email. 

•  Create leads 
• Tell your customers about the latest products and services that you offer
• Increase website traffic
• Share your custom content 

Enterprise email marketing helps you reach your customers nationally, locally, and internationally. 

Use Four email types for enterprise email marketing 

You have many options for enterprise email marketing that will help you reach customers at various stages of the sales funnel. Other people might be interested in learning about your brand before they make a purchase.

You will need to send different emails to your customers to increase sales and conversion.

These four types of enterprise email marketing are available to you.

1. Newsletters

Newsletters are a great way to share more information about your company with your subscribers and leads. This newsletter can include updates from your business, as well as custom content like blog post3.

Newsletters are a great way to nurture leads. Newsletters provide valuable information about your company that encourages customers to become paying customers.

2. Promotional emails

Promotion emails Are the most powerful email type. These emails promote products and services and encourage subscribers to take action, such as purchasing.

You can use promo emails to increase interest in products and services. Offer exclusive discounts and offers to your subscribers only.

3. Shopping cart abandonment emails

Emails to customers who abandon shopping carts can make a big difference in increasing sales and conversions. 

Customers can send emails to remind them that they have abandoned their shopping cart. This will help you to refocus their attention and encourage them to convert.

4. Review emails

Email marketing can increase reviews and help you get more customers. 

Sending follow-up emails to customers can help you get more reviews on the products and services that they have purchased from your site. This will increase your customers’ willingness to purchase from you.

What benefits does email marketing offer businesses?

Email marketing for enterprises

• Email marketing has a higher ROI than other digital marketing strategies. Get $44 for every $1 you spend on enterprise email marketing campaigns. 

• Email marketing is a great way to nurture and generate leads. Your users must agree to receive your emails.

• Increase website traffic: An enterprise email campaign can help you increase your traffic. 

An email marketing campaign can be a great way for your business to increase sales and revenues.

How to Launch an Enterprise Email Marketing Campaign in 5 Easy Steps

Want to learn how to start an enterprise email marketing campaign? 

These steps will help you create an email marketing campaign to generate sales and revenue.

1. Increase your subscriber base

Subscribers are essential before you can send emails. 

• Add a sign-up button on your website.
• Encourage people to sign up for email with their custom content
• Describe the benefits of signing up for your emails
• Users are asked to sign up for social media sites to receive email updates

Building a loyal subscriber base with people who are interested in your brand can be hard. Getting your brand in front of the most potential buyers of your products and services will help you increase sales.

2. Segment your audience

Once you have increased your subscribers to your email newsletters, you can segment them. This is to make sure that the right emails go to the right people. Segment your email list according to your audience:

• Buy behavior
• Demographics (such as age and place)
• Website behavior
• Plus!

Email segmentation is a great way to market your company’s email. 

3. You can design your email template

The design of your email is key to the success of your campaign. If your audience doesn’t like your design, they may not open your email or take action.

To increase clicks and converts, create email templates

• Adding eye-catching visuals such as photos or videos
• Incorporating your brand name, logo
• Choose colors that reflect your brand
• Using attention-grabbing calls to action (CTAs),
• Mobile-friendly email display

Contact an email marketing agency such as Kobe Digital to get the best results. They can help you design email templates that increase conversions and improve your business’s bottom line. 

4. Write your email copy

Excellent Email copy is essential to get more clicks on your email marketing campaign.

You can spice up your email copy with

• Personalization including subscribers’ names
• Use attention-grabbing phrases like “don’t miss out” and “last chance”
• Keep your copy short
• Use concise subject lines

To determine which subject lines work best for your audience, you can A/B test them. This will allow you to encourage more open rates.

5. Keep track of your email results and send them

The last step to setting up an enterprise email marketing program is sending your emails. You can track the success of your email campaign. Email marketing tools can help you manage your campaign and distribute your emails.

Send thousands of automated emails to your customers using email marketing platforms.

Tracking the success of your campaigns is important to ensure that you make the right adjustments and optimize your future results. 

Kobe Digital lets you launch a successful email marketing campaign for business.

We can assist you with enterprise email marketing.

Kobe Digital’s email marketing team has more than two decades of experience in managing successful email marketing campaigns for companies like yours. Your company can also benefit from our amazing services.

We manage your email marketing campaigns from creation to implementation so you can focus on other business tasks. 

What are you waiting for? Contact us now to talk with one of our strategists about how our enterprise Email Marketing Services could help you grow your company.