Did you know that 55% of shoppers prefer to purchase products using voice-activated devices?
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Voice search is becoming more popular to find new products and buy them. You don’t want your potential leads to your ecommerce store to be lost. To make sure you are not missing them, adapt your search engine optimization (SEO).
This page will provide six tips to optimize voice search for your ecommerce website. Call today to talk with a strategist about optimizing voice search.
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1. Optimize for questions
Optimizing for voice search is crucial. It’s important to consider how people search. People search differently using voice search devices than they do with typed searches. This must be taken into account when optimizing your voice-search optimization campaign.
Voice searches are more effective than typing phrases. A regular search might return “Stores that sell tennis footwear”, but a voice searcher might ask “Where can you buy tennis shoes?”
Optimize your keywords for queries if you want to reach people using voice search. Consider the questions that your target audience may have about your products. It is a great place to begin: Create questions that ask who, what, and where.
Let’s go back to the tennis shoe examples. Here are some questions that you might ask:
- Where can I find tennis shoes?
- Is there anyone selling tennis shoes in my area?
- Which are the best tennis shoes to work out in?
Optimizing these questions will require you to give a useful and complete answer to those who are looking for it. This is the key to attracting your audience to your page.
Optimizing for queries will help you drive more voice searches that lead to your company. This is a great way for your business to increase conversions.
2. Position 0 is your goal
If you are currently optimizing your SEO efforts, you may have heard of position 0, also known by the featured snippet. Google pulls information from search engines to help users find the most relevant information and places it in a box near the top of search results. This box provides a quick response to a user’s query.
To get your business noticed, SEO will help you achieve position 0. This will increase traffic to your site and help you get more leads. The featured snippet is important for SEO and voice search.
Voice search allows users to ask questions by using the featured snippet. For example, if someone searches for “What kind of bread is best to make stuffing?” Bread sellers can create content that details the best bread type and positions their brand as the ultimate solution.
You’re more likely than not to be featured in the featured snippet if you answer users’ questions directly. Although there is no guarantee that you will be in the featured snippet, answering all questions directly is a great way to help your company get there.
Answering people’s questions directly increases your chances of being featured in the featured snippet. This will increase voice traffic to your site and help you earn valuable leads that can be converted into sales.
3. Natural language is important
This information is not the same as what people search for online. Natural language requires that you adapt your voice search strategy. People will speak in ways that are not possible to type when they search.
Many words are unique to specific regions, for example. These words all mean the same thing but different people use different words. One example is that some people use the term “soda” while others use “pop”, “cola”, or “pop”.
Let’s suppose you live in a place that uses the term “pop”. If you don’t optimize for phrases using “soda”, people who use voice search won’t be able to find your listing. They will search for phrases that include “pop” and will only find search results that are optimized for that keyword.
Optimizing your campaign for long-tail keywords is essential if you want to reach the right people. You must know your audience and select the keywords and phrases that they most often use. Your campaign will get better results if you use long-tail keywords that contain at least three words.
4. Optimize your local listing
Voice search allows users to find places and shops where they can buy items. Many people will search for winter boots on Google.
Google will pull information from your Local Listing to make it available to your audience. You must ensure that the information in your Google My Business listing has accurate and current information if you want to generate leads. This includes your address, hours of operation, contact information, and phone number.
To ensure that your audience chooses your business over others, you must provide them with accurate information. You will lose your leads if you provide inaccurate information. Inaccurate information can also cause your audience to lose trust in your business.
Optimizing your Google My Business listing will help you reach qualified leads and give them accurate information.
5. Make valuable content
Content is two of the most important aspects of voice search. People ask questions to find answers and useful information. Content is the best way for your audience to get the information they want.
You have many options for content to create for your audience. Blogs, ebooks, videos, and infographics are all options. Written content is the best content type to use to drive voice search results.
It’s important to provide information that addresses questions about your products and business. This is a chance for you to give your audience valuable information that will drive them to your business.
Make a list of the questions that your audience might have about your products before you start creating content. This will guide you in creating content that answers the questions of your audience.
When creating content, make sure you include relevant keywords. This will allow your website to rank for the most popular keywords people use. This is a great way for you to get leads interested in your products.
SEO is all about content. This positively affects your website and allows you to rank higher in search results. This will allow you to attract more visitors to your site, and generate more leads.
6. Speed up your website
Google’s most important factor is page speed. Your page should load quickly. You’ll lose customers if it takes too long to load.
Your audience shouldn’t be left waiting for pages to load. They’ll lose interest and choose to do business with a competitor.
It also affects the performance of your voice search. A person can search on their mobile device with Siri and get a list of the top three websites that provide the answer.
It is not a good idea for someone to click on your link and wait for your page to load. Search engines shouldn’t have to work hard to load your site, and search engines shouldn’t be unable to read your information via voice search. Search engines will not load your site if it takes too long and they will choose another site that loads faster.
Optimize your page speed to prevent this.
Two options are available to you for optimizing your business. To optimize your listing, you can use Google PagesSpeed Insights. This option allows you to use Google’s tool for finding issues on your website and then make the necessary changes.
Another option is to hire a digital market company that offers Page Speed Services. You will get the services that you require, even if you don’t know how to do them yourself.
Optimizing your page speed will help you guide more voice searchers toward your site.
Kobe Digital offers a plan that will help you optimize for voice search in ecommerce.
Voice search is rapidly becoming the most popular way for people to search online for products. You must optimize your voice search campaign if you want to be ahead of your competitors. You can use our featured SEO snippets to create and optimize your search campaigns for voice search.
Kobe Digital has experts who will help you with your digital marketing campaigns. We can help you adjust your SEO campaign to reach more voice search users. We offer full-service digital marketing and a complete range of online marketing services.
Contact us online to get more leads from voice searches. Or call us to speak to a strategist.
We are eager to help your business achieve new heights!
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