We initiate every engagement by determining, in the most specific possible terms, what the desired outcome of watching the video in question is. Who is the intended viewer? Where will they be seeing this video? How far along the customer journey are they before they see it? How far along do we hope for them to be afterwards?
Once this outcome is clearly defined, we can then work backwards to determine the production choices most conducive to making it a reality. This informs everything from high-level decisions about a video’s genre and messaging to more technical choices about length and format.
What is the economic value of a like, view, or share?
Learn how more robust attribution models and more rigorous split testing have contributed to a better awareness of how users interact with content—providing marketers with a more quantifiable understanding of the value proposition of video assets.
Tracking the effectiveness of video contentLearn how our team helped SurveyMonkey promote their new application management system, SurveyMonkey Apply.
Real-world end users of the platform from AT&T Center’s events team shared their experiences using the platform to achieve the venue’s goal of supporting local performing arts groups.
See the final productThorough discovery and strategy phases form the cornerstone of our approach. By beginning every engagement with a robust understanding of how each project fits into a client’s overall marketing flow, our process facilitates the creation of video content that is tailor-made to accomplish key business objectives.
Designated checkpoints at key project milestones ensure that feedback is exchanged in a timely and efficient manner, resulting in a final product that exceeds expectations while being delivered both on time and on budget.