While digital marketing trends change every year, some remain constant in our daily lives. Many of these trends have a huge impact on our lives, and at the top are video content marketing trends.
Video marketing is now more popular than ever. It is even the second most popular search engine platform, after Google, where people search their queries. Cisco research has shown that 82% of online consumer traffic will be video by 2021.
You are missing a huge part of content marketing strategy if videos aren’t used.
What is video content marketing? How can it improve your SEO in 2022?
These aspects will be discussed in detail in this article. So, let’s get started:
What is Video Content Marketing?
Video content marketing is a marketing strategy similar to content marketing that puts buyers’ needs first. This is done to increase customer engagement and profit.
Video content marketing is about acknowledging the ways businesses can incorporate videos into every stage and channel of their marketing strategy, other than podcasts and blog posts.
Video content should be entertaining, informative, and helpful to its audience.
The Process of Video Content Marketing
Video content marketing involves three main steps. Your content marketing will be useless if any of these steps are missing.
These three steps will ensure you get the best results.
- Step 1: Strategy
It contains your video content marketing goals, audience insight, research on your competitors, video marketing funnel, and distribution plan.
- Step 2: Production
Before you begin filming your content, think about what you want to achieve with your video content campaign.
Are you looking to convince consumers to buy from your company? You want to increase brand awareness. Depending on your answers, you can begin the production process.
The process includes three phases: production, pre-production, and post-production.
Everything that happens before production starts, including research, design, script-writing, and hiring crews.
Production is the final step in pre-production. Then it’s time to ‘Action’ when the camera rolls and the fun begins.
This is the final stage in post-production. This is where the production team edits, and adds graphics and videos, and sounds effects to give the final touch to the video.
- Step 3: Marketing
Marketing is the final, but not least. This step includes many components, starting with the creation of a marketing funnel and sharing video content via social media.
Video content marketing is essential for B2B marketing. This strategy generates more leads and brand awareness, as well as generating more revenue than other marketing methods.
Here are 5 ways video content marketing can boost your SEO.
1. Mobile Optimization
Mobile optimization is now the main focus of the web. In just a few short years, mobiles have surpassed desktop views. And it continues to grow. They are an integral part of our daily lives.
Research in April 2018 found that 51% of internet traffic was via mobile internet. 90% of consumers prefer to view videos on their PCs. Mobile optimization is a trend that has caught the attention of many organizations.
It’s easier to watch videos than read text on small screens. As a brand, it is important to consider the screen that people see when they visit your website.
2. Include Metadata
Meta description, meta tag, and meta title are all important elements to optimize your website pages. Make sure you include the metadata in video descriptions. Search engines use metadata to identify your video and rank results accordingly.
Metadata must contain keywords in the title and description. Search engines will examine it.
Metadata is the core of the description of your product/service. It is easy to include metadata and takes little time.
3. Create video sitemaps for your page
A video sitemap can be helpful if you have a lot to publish and are struggling to rank them.
A video sitemap is a file that contains important information about your video content. Google will accept a sitemap. This informs search engines that the video is yours, its title, subject matter, and run time.
This information is crucial to ensure that your video is indexed by search engines.
A video sitemap is a tool that Google uses to help it understand which websites contain video content and the main focus of that content.
4. Share the video on various channels
You can analyze which video is most engaging by sharing it on different social media channels, such as YouTube, Vimeo, and Facebook.
Video sharing is a hot trend on all social media sites and will continue to be. Keep in mind that the more engagement you get from your video, the higher your page will rank and the more authoritative it will appear to Google.
5. Encourage users to comment and like
Interaction and engagement can be achieved by encouraging users to comment on and like.
A compelling call to action can be used to encourage viewers to comment and like your video. You can increase the popularity of your video by inviting people to like and comment on it. This will also help improve your SEO ranking.
Video content marketing is an effective strategy used for engaging your audience. Rather than ad hoc and random projects, it is all about strategic video campaigns.
It’s all about integrating video across marketing channels to achieve more profitable results. If you are looking for one, our content marketing companies in Las Vegas can be found in the UK directory.
