People don’t like Ads.
Let’s go over it again. Boring videos don’t appeal to people. Google provided a case study of the U.S. Navy’s YouTube advertisement campaign. The study found that people who had seen the ads at least twice were more likely than others to consider joining the military.
Another YouTube case study revealed that Missouri Star Quilt Co. reported over 14,000 ecommerce sales within six months of running video ads. Understanding key trends can help your business avoid boring videos and promote positive interactions.
These 3 trends will be discussed in this blog post:
- Do-it-yourself (DIY) videos
- Silent films
- Storytelling
Although some of these video advertising trends might seem overwhelming, keep reading.
The three online video advertising trends that will be most popular in the next year
Trend #1 in video advertising: DIY videos
A $10,000 camera and professional crew are not necessary to create a video advertisement. TikTok and TikTok Live videos make it simple for individuals and businesses to share videos. These videos feature one person sharing a story, dancing, painting, teaching, or engaging in an activity they love.
YouTube might not have all the video editing tools TikTok offers, but it makes it easy to upload DIY videos and promote your business.
YouTube allows you to search for any topic and find videos that explain it. The advertisement features screen recordings of products in action. It also featured a voiceover and was called a day.
This is a simple task but can yield big results. You can also watch the YouTube video on YouTube SEO.
Trend #2 Silent movies are the second most-loved video advertising trend
It is possible to see it. While you are out and about, you stop to look at your social media.
As you scroll through your feed, a video ad appears. However, there is no audio.
Less than 40% of mobile video users say they watch videos with sound on. According to LinkedIn,
Visuals should grab people’s attention.
Digital video advertising doesn’t require you to use catchy music or sound effects to attract people. You can make sure that the video is high-quality and well-lit.
Great videos don’t always require a professional camera. Peter McKinnon compares the iPhone’s camera to a professional one to demonstrate how amazing it is.
Professional videographers can use stock footage if they are not able or willing to take the videos themselves.
You must be understood by others.
You need to give viewers who cannot hear the speaker a way to understand what you are saying. You can watch the whole video to hear a man speak about his experience working at Amazon.
Captioning videos can make it easier for people with different hearing abilities to understand what you are saying. Captioning videos is a good practice. You can upload them to any platform you choose. Rev is a captioning software.
Video advertising trend #3 – Storytelling
People love stories.
To make your content stand out amongst the millions of ads available online, it must be engaging with people.
Think about how your products or services can make a positive impact on people’s lives.
What tools did they use? How does their life look now? What have they seen in terms of results? It doesn’t matter how successful your business has been, but how many people have you helped make their lives better.
Video advertising is a key part of your strategy.
These video advertising trends will help your company stand out from the rest. It might take some time to decide where your company wants it to go.
