Two MIT students, Brian Halligan and Dharmesh Shah, founded a small company called HubSpot in 2006. This was 15 years ago. They didn’t realize that HubSpot would become an internationally recognized inbound marketing and sales company.

This is the point: Why are so many people searching for alternatives to HubSpot?

HubSpot is a leader in its field. But, there are many new providers that offer the same features at a lower price. It’s time for a shift. HubSpot offers some services at no cost, like its Customer Relations Management (CRM), but you will need to pay to get the full benefit of the rest.

HubSpot can be a good choice if you are okay with high monthly costs. It’s not affordable for small and startup businesses, however, due to its increasing costs.

Many users are constantly on the lookout for HubSpot alternatives. This article will discuss 7+ HubSpot alternatives and potential competitors that might be a good fit. These competitors are similar to HubSpot in many ways but don’t have the high price tag that can turn away so many businesses.

Let’s explore!

1. AVADA Email

AVADA is a great HubSpot option for email automation. It is a cost-effective and outstanding solution for merchants who want to convert customers and establish healthy relationships. 

AVADA Email is specifically designed to optimize abandoned cart campaigns. It automatically follows up with you and reminds your customers to keep their purchases going. This software allows you to quickly create and manage all of your email campaigns.

The key features of AVADA email are:

• Marketing automation. Pre-made automation emails can be generated to help you follow up with your audience at any touchpoint. AVADA Email can generate emails for abandoned carts, orders follow-up emails and welcome emails. It also allows you to cross-sell and/or upsell emails.

• Beautifully-designed templates. You can launch your newsletter campaigns in minutes with these stunning templates.

• Segmentation. AVADA Email’s advanced segmentation features allow you to send the right messages at the right moment to the right people. Remember that you have only a chance of winning if you only sell your products and services to people who really want them.

• Forms. The app also offers Spin to Win and Newsletter Popup to make it easy to collect leads. You can also send updates or promo content to your visitors with Exit Intent Popups.

• Reports. You want to know how your email campaigns are performing as a marketer and business owner. AVADA Email offers comprehensive reports that include multiple KPIs such as revenue, opened, clicked, clicked, and unsubscribed rates.

Pricing plans: AVADA Email is significantly cheaper than HubSpot. A 14-day free trial is offered by the company, along with a completely free plan. You can upgrade to the Pro Plan for $9 per month if you want more advanced features.

2. ActiveCampaign

The Chicago-based company offers an all-in-one marketing solution that is powerful without the high price tag.

One of the most important features of ActiveCampaign‘s automation is its ability to automate follow up campaigns, modify conditions and more all within an easy-to-use flowchart editor.

The key features of ActiveCampaign are:

• Marketing automation. ActiveCampaign’s primary selling point is its marketing automation feature. To create your final workflow, you just need to click, drag and drop various automation rules. All your automation can be viewed in one dashboard. You can see everything in one place, so you can make adjustments and get better results.

• Email marketing. Drag-and-drop email design allows you to create beautiful campaigns in minutes. Segmentation and dynamic content allow you to personalize your message and send the right emails to the right person.

• CRM & sales automation. ActiveCampaign allows you to easily manage your contacts from a single platform. It updates contacts and displays a lead’s activity history. You can also track all interactions and pick up from others because your sales team is always on one page.

• Chat and messaging via live chat. ActiveCampaign connects conversations across channels, nurturing automation, and customer support to create a seamless customer experience.

Pricing plans:

• Lite Plan: Starting at $9/month
• Plus Plan: Starts at $49 per month
• Starts at $129/month for Professional Plan
• Starts at $229/month for Enterprise Plan

3. Sender

Sender.net provides powerful features that allow you to increase your subscriber base, sell more and build long-lasting relationships. Sender is able to cater to any type of business. This tool can be integrated with many leading content management systems, CRMs and e-commerce platforms like Woocommerce, Prestashop, and others.

Sender is a cost-effective option if you’re looking for something that fits your budget. You can access all features with Sender for free, unlike other tools.

Sender’s key features:

• Sender allows businesses to segment their audience into different categories so they can send personalized emails to their subscribers. Segmentation lets you define different demographics and behavior, which could be key to a successful purchase.

• Email Automation: Sender’s email automation allows you to reach customers at the right times, in the right places and with the perfect content. To avoid delays and inconveniences, prepare the emails ahead of time. This will save you both time and effort. You can also edit your automated email messages to improve performance and results.

• Sender makes it easy to integrate with multiple platforms and tools. It is easy to use and simple to connect the plugins. Even people who have no IT skills can do it. Sender will integrate the necessary platforms so you can design amazing campaigns.

• Drag and Drop Builder: A drag & drop builder is the best way to create your email marketing campaigns. Drag & drop builders allow you to edit, move and format email blocks as needed. This allows you to create professional-looking emails. You can also use Sender’s template library to help you build your email marketing business.

Pricing plans

• Free Forever Plan: Unlimited Subscribers up to 2500, maximum 15 000 emails per Month, ALL FEATURES INCLUSIVE

• Monthly Subscriptions: From $11 per Month for 5 000 subscribers, and 60 000 emails each month.

• Prepaid Credits starting at $35 for 10 000 emails Credits never expire

4. Salesforce Pardot

It would be a mistake to continue without mentioning Salesforce Pardot. You can track potential customers from the initial lead to closing with tools and marketing services.

Salesforce Pardot is the best marketing automation software. It can create landing pages, form design, drip campaigns, and more. The software is most well-known for these features:

• Automating tools. Automation tools include segmentation rules and dynamic lists that allow you to automate prospect segmentation.

• Email templates and forms, as well as landing pages. You can create dynamic forms and responsive email templates with the platform, as well landing pages to generate leads.

• Scoring and Grading. Scoring and Grading. You can also score prospects based upon their profile (location and industry, job title, company size).

• Engagement studio. This feature allows you to create dynamic lead nurturing campaigns (drip) to reach prospects and onboard clients. You can also send reminders for renewals and remind them to renew.

Pricing plans:

• Growth Plan: $1250/month (up to 10,000 contacts).
• Plus Plan: $2,500/month (up to 10,000 contacts).
• Advanced Plan: $4,000/month (up to 10,000 contacts).
• Premium Plan: $15,000/month (up to 75,000 contacts).

5. EngageBay

EngageBay offers a simpler, more user-friendly alternative that has many of the same features, but at a lower price.

Marketing automation is one of the most popular features. According to the G2 customer reviews, data quality management and integration APIs were the most popular features. Access management, user, role and role management are also the most highly rated. EngageBay is compatible with Office 365, WordPress and Google Calendar.

The key features of EngageBay are:

• Marketing automation. This feature allows small businesses to automate their sales and marketing tasks. It also helps them generate leads, close deals and increase revenue. EngageBay believes marketing automation doesn’t just include marketing. It also includes automating the entire customer journey, including sales, marketing, and service. It streamlines all business processes and improves efficiency to help you grow your business.

• Email marketing. EngageBay allows you to choose from a variety of pre-designed templates or make your own. You can personalize each email with just a click and then send it. You can track and analyze the results of your email campaigns once they are complete.

• Landing pages. With a drag-and drop designer, it’s simple to create responsive landing pages. You can select colors, fonts and elements that best suit your needs.

• Software for managing contacts. EngageBay lets you store all of your contacts in one location. By tracking the behavior patterns of your contacts, you can get real-time updates about all your contacts. Your team will be able to reach high-potential prospects quickly.

• Sales CRM. EngageBay provides a comprehensive view of all interactions you have had with leads. You can also automate the sales process by adding tasks and creating tasks when a lead has been assigned to an agent. You can also make and receive calls to your contacts from your CRM without leaving it.

Pricing plans:

• No Cost Plan
• Basic Plan: $11.99/user/month
• Growth Plan: $39.99/user/month
• Pro Plan: $63.99/ user/ month

6. Drip

Drip is an effective email marketing tool that has been used by many companies to create and sell webinars and courses online. This platform was created a decade ago. It has seen a lot of success in marketing and sales.

Drip makes it easy to get started. The interface is intuitive and offers a variety of triggers that can change how you communicate with your target audience.

The key features of Drip are:

• Customer data. You’ll gain insights as your customers interact with each other. Your data will begin to build a picture by creating tags and tracking the integrations that your customers have with your company. Integrating with other apps like WooCommerce, Shopify and Facebook will allow you to link your data points, allowing you to see each customer’s actions.

• Personalization. Personalization is where Drip excels. You can start segmenting your customers’ data once it starts coming in through your dashboards. You can use tags and triggered events to help you create behavior-based automated workflows that deliver the right emails.

• Engagement. Engaging with others via SMS, email and social media marketing is possible with Drip. With behavior-based automation and workflows you won’t miss a crucial moment to reach out and share meaning.

• Optimization. Drip’s backend features can help you optimize your marketing campaigns. Drip’s Automatic Revenue Attribution allows you to connect to your store and see which strategies are leading to final sales. This will help you optimize your marketing campaigns. Drip dashboards allow you to see the essential engagement metrics such as clicks, opens, unsubscribes, and other important metrics. You can also test which experiences have the greatest impact on workflow split testing.

Pricing Plan: Starting at $19/month

7. Ontraport

Ontraport is a California-based company that has been very well-received for its simplicity and power. It serves over 60 countries and thousands of business owners.

Ontraport is described as a “visual market automation and reporting platform.” It uses email marketing as its central component. However, it also works with full-lifecycle customer relationships management (CRM). This system relies on visual campaign maps to track all details of your interactions.

The key features of Ontraport are:

• Marketing automation. From the moment you capture a lead, until they buy and give you referrals. You have the tools to ensure they don’t fall through the cracks. Ontraport’s campaign map feature is unique. To show every step of the customer journey, you’ll create a flowchart. You can choose from pre-made maps or create your own map to meet your needs.

• Sales & CRM. Ontraport allows you to create your own database, track every aspect of your company’s proposals section, and more. You can create databases for three main types of relationships with Ontraport: one-to-1, one-to–many and many-to–many.

• Forms and landing pages. The best way to promote your products and business is through landing pages. Forms are an essential part of the automation process. They allow you to collect vital information about your contacts such as their names, email addresses and locations. These elements can be built with Ontraport without the need for a professional. Ontraport has many pre-built forms and templates that you can choose from.

Pricing plans: Although Ontraport may not be the most affordable HubSpot alternative, it is still a good value for money. Because it includes software to help you set up an affiliate program, this is a good option.

• Basic Plan: $79/month
• Plus Plan: $147/ month
• Pro Plan: $297/ month
• Enterprise Plan: $497/ month

8. SendinBlue

SendinBlue is a HubSpot alternative. It focuses on email marketing and lead nurturing. This powerful software includes everything you need to connect with customers and create new opportunities.

Although there’s a free plan, SendinBlue’s paid plans can be quite affordable. This is a great alternative to HubSpot, if you need unlimited contacts and a CRM built in.

SendinBlue key features:

• Marketing automation. SendinBlue’s marketing automation feature allows you to create an automated workflow that triggers an action when certain conditions are met. The software can automate multiple actions in one custom workflow, or separate ones. It works like an autoresponder.

• Contact management and CRM. SendinBlue offers a built-in CRM software that allows you to manage and update your contact list right from your email marketing platform. To begin using the SendinBlue contact management features, you only need to upload your contact lists to the platform.

• Transactional email management. This feature covers a variety of automated emails, from purchase confirmation emails to password reset request emails.

• SMS marketing. SendinBlue allows you to manage both your SMS marketing campaigns and email marketing campaigns from one interface. Simply type your SMS messages and select the contacts to schedule the campaign.

• Facebook Ads. SendinBlue can help you create a Facebook Ad to target existing leads and retarget them. You can target existing contacts or the Facebook Lookalike audience feature to target customers similar to yours.

Pricing plans:

• No Cost Plan
• Starts at $25/month for the Lite Plan
• Premium Plan: Starts at $65 per month
• Pricing for Enterprise Plans: Custom pricing

9. GetResponse

GetResponse has over 15 years of business experience and is Polished-based. It has a global reach of 183 countries and offers services in 27 languages.

GetResponse features are for companies that want to create high-impact marketing campaigns and increase their ROI. The most important GetResponse functions include:

• Marketing automation. The automated workflow allows you to send an autoresponder email based on a predetermined sequence. Automation workflows can be built based on user behavior. For example, you could send automated emails to new subscribers and offer discounts for their first purchase.

• Autoresponder. GetResponse provides a complete autoresponder software that allows you to send automated emails to convert prospects.

• Email analytics. This feature allows you to see how your emails are performing. This feature will help you to better understand your subscribers, and identify what resonates with them. It can be used to determine which emails lead to signups, website visits, and sales.

• Conversion Funnel (Autofunnel). GetResponse’s Conversion Funnel is a ready-made and automated funnel creator. There are four types of funnels you can use: simple opt-in funnels for lead generation, sales funnels for promoting and selling your products, webinar funnels to build and nurture relationships, and lead-magnet funnels to share valuable content in return for email addresses.

• Webinar hosting. GetResponse offers webinar software that allows you to broadcast to up to 1,000 people live. You can also share the stage and store up to 20 hours of recordings on the cloud.

Pricing plans:

• Basic Plan: Starting at $12.3/month
• Plus Plan: Starts at $40.18/month
• Starts at $81.18 per month for Professional Plan

10. InfusionSoft by Keap

InfusionSoft from Keap is a marketing automation and contact management tool that focuses mainly on the web, but also includes robust tools for sales automation and Ecommerce.

Small businesses can use the CRM to turn prospects into clients. The reports area is simple and straightforward without needing to have a math degree. Let’s say you want to improve your sales and marketing skills and are willing and able to invest the time and effort necessary to automate your company’s pricing and launch amazing marketing campaigns. Infusionsoft is a great choice.

Infusionsoft key features by Keap

• Management of clients. Infusionsoft allows you to store all client activity and communications in one place. Infusionsoft allows you to manage follow-ups, update client records, and receive payments, so you can concentrate on providing great service. It is easy to integrate all major email providers, set up automated replies to clients, and track their responses.

• Email marketing. Keap recognizes email as a key channel for marketing and has many email templates that can be customized to fit your needs. It also features segmenting and list building to help you target the right audience. Multiple A/B Testing can be used to evaluate subject lines, formats, and CTAs.

• Marketing automation. Infusionsoft makes it easier to automate your marketing and save time copying and pasting messages, and following up with leads manually. With CRM and sales and marketing automation, you can automate sales, marketing, and data entry.

Pricing plans:

• Keap Grow: Starting at $40/month
• Keap Pro starting at $75 per month
• Infusionsoft starting at $100 per month

11. Wishpond

Wishpond was founded in Canada and offers an alternative to HubSpot. It is an all-in-one marketing solution. Its unique and practical features have helped it gain popularity quickly.

Wishpond doesn’t require any technical knowledge. Its user interface is easy to understand and simple. Customers who used Wishpond for their websites saw an increase in leads.

The key features of Wishpond are:

• Marketing automation. Wishpond’s powerful and easy-to-use marketing automation allows you to nurture leads and keep customers. Spend more time closing deals, and less time sending out emails and other marketing material to your current and potential customers.

• Email marketing. Wishpond’s intuitive email tools allow you to send emails and convert leads into sales. You can drag and drop objects, and style them using simple controls. Email newsletters are a great way to stay in touch with your subscribers to your mailing list.

• Landing pages. Wishpond offers more than 100 mobile-responsive templates for landing pages that can be tailored to any industry. Wishpond makes it simple to create and publish high-converting landing pages in just minutes.

• Forms and popups. You can create stunning popups and forms with the easy drag-and-drop editor. Wishpond allows you to easily modify the look and behavior of your popup or form by moving them around and adding animations.

The bottom line

As you can see, there are many HubSpot alternatives and competitors. It is important to choose a platform that fits your needs and offers the best features.

This blog post was created to assist you in your search for an all-inclusive HubSpot alternative. Please contact us if you think there is more software that should be included on this list. Thank you for reading!