The Top Funnel Building Software Tools for Growing Your Business


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Software to create funnels can be extremely useful for sales and marketing purposes. 

If you’re looking for the best software to create funnels to grow your company, then this blog post will show you some of the top options. 

We’ll be reviewing 14, available funnel builders. This includes their pros and cons as well as pricing details and ratings.

Let’s get to it!

What Is Funnel Builder Software? Why Do You Need It

The funnel builder software is used to create an online sales funnel. A sales channel allows you to capture leads and nurture them into customers. You can then get them back to buy from you again. 

This tool could be marketing automation. Customers can also be managed by the emailing process.

More information on the conversion funnel can be found at What Is Conversion Funnel?

Why use Funnel Builder Software

Every company that wants to increase sales will need funnel builder software. This is a great tool to make sure your sales and marketing efforts are working together.

There are many reasons why funnel-building software is essential for any business. 

  • Create funnels based on events on your website such as filling out forms or clicking a button.
  • Keep track of how many people have completed each step of your funnel.
  • Determine which section of your funnel is most effective.   

Top 14 Funnel Builder software

SoftwareInterface for UserIt is easy to use Trial/Plan Free
Click FunnelsPracticalExcellentYes
ZenDesk SellPracticalFineYes
Get a Response    PracticalExcellentYes
KartraThere are always opportunities for improvement    GoodNo
KeapThere are always opportunities for improvement    FineNo

Here are 14 examples of funnel-building software we have reviewed. 

These tools can help you quickly identify the best funnel for your business.

1. GetResponse

GetResponse, an email marketing tool, offers a sales funnel-building feature.


  • This provides basic reporting and analytics that can be used for marketing analysis.
  • Lead database, data quality management, and lead nurturing are just a few of the lead management features.
  • With its drag-and-drop feature, it makes it simple to create dynamic content and landing pages.
  • It has a user-friendly interface that can be customized easily.


  • There are very few options for building funnels.
  • The fonts cannot be expanded. More font options would be better.
  • The customer segmentation process is not easy for beginners.
  • Better customer service is needed.

Pricing: The plan includes a lifetime of unlimited access. Prices can vary depending on the number of contacts you have.

G2 Rating: 4.2/5

2. Systeme.io

Systeme.io provides many useful features for different kinds of online businesses. You can also set up a website and automate other aspects. 


  • Sales funnels are based on proven templates that convert better.
  • You can create unlimited email campaigns and send them to your prospects.
  • Manage affiliate programs and automate payment processing.
  • Host webinars and reach your audience using the evergreen webinars option.


  • Standard embed forms should be optimized because of their simplicity.
  • Email marketing and page-building would be more efficient if they had more options.
  • Newcomers might find it difficult to adapt to the platform. 


G2 Rating: 4.4/5

3. Kartra

Kartra is an online platform that can be used by entrepreneurs to manage their leads. This feature includes lead management features such as segmentation, data quality, and automated alerts.


  • Email marketing features such as personalizing emails or building emails are available in
  • You can connect pages in Katra. The multi-page funnel flow in Katra is a great tool for simplifying your work.
  • Lead Tagging allows you to group prospects into subgroups.


  • The user interface and experience must be improved. 
  • Optimize checkout pages
  • This tool can be expensive if you want to try it first.

Pricing: The $99 monthly starter plan provides up to 2,500 leads. Silver plans are $199 per month and provide up to 12,500 leads.

G2 Rating: 3.9/5

4. ActiveCampaign

ActiveCampaign provides tools to help build your sales funnel. Its email marketing solutions are practical and simple. 


  • The sales automation software can help you to use customer data for sales and marketing. 
  • You can send dynamic messages and alerts to your leads that can be used for selling. 
  • It’s easy to use and has clear help documentation.
  • It records interactions with potential clients and leads, which can help you to convert more.


  • It can be difficult to customize forms and automation for beginners.
  • Email templates must be improved and email builders should be improved.
  • Some users may find the plus plan too costly, while others who opt for the lite plan will have limited access.

Pricing: The lite package starts at $9 per month and provides limited access. You can break down the pricing details and features by business type (ecommerce, B2C, or B2B).

G2 Rating: 4.6/5

5. ClickFunnels

ClickFunnels offers many great features and is a well-known funnel-building software. It has easy-to-understand tutorials that can be very useful for people who are just getting started in this field.

ClickFunnels works with Kobe Digital so you can create popups to increase conversion rates.


  • This is a straightforward website builder and funnel-builder platform. It is available to everyone without any coding knowledge.
  • It offers growth features such as site analytics, SEO, and marketing tools.
  • Sales automation tools are very useful when creating a sales funnel.
  • These pre-made, customizable designs will simplify your work as you build your business funnel.


  • It can be very expensive for small businesses. A company may not have enough time to test the product for 14 days.
  • There are some design mistakes.
  • ClickFunnels’ customer service needs to be improved. It takes them a while for them to respond.

Pricing: Try it for 14 days. Contact our sales team for pricing information.

G2 Rating: 4.7/5

6. HubSpot

HubSpot’s Sales Hub can be used for creating funnels.


  • Sales force automation features consist of account management, task management, and activity management options as well as contact management and account management.
  • The company’s marketing automation solutions include campaign management, email marketing, and marketing ROI analytics.
  • Two of the many options available in analytics and reporting are forecasting and dashboards. These components can be extremely helpful in monitoring your data.
  • This is an easy-to-use funnel-building tool with an intuitive user interface.


  • Importing contacts from an existing source can lead to mistakes like repetition.
  • It does not use time as a data point. Instead, it uses dates. This can prove problematic for some users.
  • Small businesses may find the professional plan too costly.


G2 Rating: 4.4/5

7. Thrive Themes

Thrive themes offers WordPress templates and plugins for beginners that can be used to build sales funnels. 


  • It is easy to customize with one-click color customization. You can also make any page you want using blocks and optimize them.
  • It is easy to quickly build funnels with a landing page set 
  • These templates are mobile-friendly so you can convert more.
  • Help desk: This help desk is informative and helpful.


  • This is not GDPR-compliant and can be hard to customize. 
  • It is possible to have issues with integrating this tool on other platforms.
  • This is a good option for small and medium-sized businesses.
  • It would make it easier to find templates for different websites.


G2 Rating: 4.1/5

8. Keap

Keap is a tool that can be used to create a funnel for your company. This platform is a complete CRM and marketing automation system that will help you grow.


  • Basic reporting and analytics tools allow you to analyze your business and make adjustments.
  • Email marketing solutions consist of personalizing and building email, sending outbound emails, and automating responses to email messages.
  • It has a drag-and-drop sales pipeline that makes it easy to close more deals. 
  • Keap’s customizable dashboard makes it easy to manage your leads. You can also segment customers.


  • It may seem difficult to set up a campaign or create the tool initially.
  • Keap’s interface is confusing for new users.
  • Flexible email templates would be more helpful.


G2 Rating: 4.2/5

9. Leadpages

Leadpages offers lead generation solutions to build business funnels. Leadpages ‘ fast page loading speeds enable you to improve user experience.


  • Leadpages’ drag-and-drop interface makes it easy to use.
  • It has automatic saving, duplicate, and editing capabilities. This can be extremely helpful when creating landing pages.
  • Lead backup, lead notifications, and lead routing are all ways to collect leads and grow your business.
  • It’s mobile-responsive and SEO-friendly.


  • It would make a great feature to have both search bar widgets and specialized pages.
  • It is not compatible with all platforms.
  • The ready-to-use templates need to be improved.


G2 Rating: 4.1/5

10. Landingi

Landingi is a tool that can create a funnel for your business. This can be used to increase sales, automate sales processes, spot errors, and improve customer service.


  • Landingi offers more than 300 templates you can use to create landing pages. 
  • It is compatible with many platforms, including HubSpot and Salesforce.
  • It’s easy to use and has an intuitive interface.
  • Landingi has a drag-and-drop feature that allows you to quickly create landing pages.


  • It would make landing pages more useful if they could be organized more easily.
  • File management can be overwhelming for some users.
  • It takes so long to get a response, customer service must be improved

Pricing: The Create plan starts at $65 per month. This plan is ideal for small business owners and business owners. The Automate plan starts at $89 per month.

G2 Rating: 4.4/5

11. Instapage

Instapage is a platform that aims to increase sales by creating landing pages, funnel builders, and funnel builders.


  • It has a visual collaboration function on the page that lets clients and team members collaborate in real-time. 
  • Widgets make it easy to add layers quickly.
  • Instapage provides a form-builder tool that makes reaching your target audience much easier.
  • It is compliant with GDPR and offers fast page loading.


  • More detailed and accurate information is required about page performance.
  • The mobile version needs to be improved because editing and adding parts can be complicated.
  • It is expensive to get it tested first.

Pricing: The building plan starts at $199 per month. Contact sales for more information on the pricing of the custom plans.

G2 Rating: 4.3/5

12. EngageBay

EngageBay is an excellent tool to build funnels. 


  • This marketing automation tool includes email sequences, website analytics, forms, landing pages, and forms.
  • The sales bay and CRM feature allow users to manage email contacts and track their sales performance. It also includes appointment scheduling and sales automation.
  • EngageBay’s helpdesk software allows users to assist customers professionally.
  • Live chat software that allows you to get instant support and personal responses.


  • They need to improve their help documentation, and video tutorials.
  • It’s not possible to arrange lists alphabetically.
  • Email templates are easily enhanced.

Pricing is available for those with 500 contacts. Basic plans start from $11.99 per month and are appropriate for those with 1000 contacts.

G2 Rating: 4.6/5

13. Kajabi

Kajabi software can help you build a funnel. It offers many ways to increase your company’s visibility online. Kajabi products can be classified under “create, grow, and manage,” which are the three key steps in growing your business.


  • Many pre-made themes are available that can be customized. These themes can also easily be integrated with the website builder.
  • You can fill out a pre-written copy according to your business needs using the Pipeline feature.


  • You can be too strict when optimizing email sequences
  • A community section is essential as it allows users to interact with one another.
  • Website timeout can be considered insignificant and allows users to refresh the content.

Pricing: Try it for 14 days. The Growth Plan offers up to 25,000 contacts and starts at $199 per month.

G2 Rating: 4.5/5

14. ZenDesk Sell

ZenDesk sales offer solutions for service and sales that will improve your business. ZenDesk’s CRM for Sales helps business owners increase productivity and keep track of their pipeline.


  • Email integration allows users to sync their email to increase productivity. This integration includes templates, alerts, and automatic tracking options.
  • Targeted prospect lists can be created to generate leads using sales engagement tools.
  • Reporting and analytics solutions offer pipeline visibility. Optimize sales processes and forecast revenue growth.
  • Advanced analytics and pipeline analysis can give you a better understanding of your sales performance.


  • Some fields cannot be edited or deleted.
  • It might not work on your mobile device.
  • A Lead cannot be added by another user.
  • You can contact support staff, but it may be difficult to reach them.


G2 Rating: 4.2/5

Let’s conclude…

We hope you enjoyed this list of funnel builders software. These funnel builders can help you increase sales conversions.

Look at the features of their products and how easy it is to use them. Consider how easy they are to use and the cost to your business.

The Most Commonly Asked Questions

What’s a funnel? How does it work? 

A funnel allows you to gather leads and convert them into customers. 

Show your clients the steps they need to take to reach their goals. 

Which funnel maker is the best?

Leadpages and ClickFunnels are powerful tools to build sales funnels. The type of your site, budget, and several visitors will all impact which tool you use.

This list contains the top funnel-building software. Take a look at the pros and cons of each one.

What is the fourth stage of the sales funnel?

A sales funnel can help you see where your marketing and sales could be improved. 

1. Awareness: This is what grabs people’s attention. 

2 Interest: It is important to keep people’s attention once they have it. Engage with them through social media.

3) Desire. Desire.

4) Action: This stage is the final and fourth in the sales funnel. This is when someone purchases a product or service through your website or store.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.