Digital marketing is crucial in today’s digital world. It’s a great way to grow your company, regardless of your industry. You need to have the best digital marketing strategies in place to grow your business and increase revenue. What strategies work best for you and are still applicable to your customers today?
Check out our breakdown of the best digital marketing strategies in 2022.
- SEO
- PPC
- Content Marketing
- Email marketing
- Social media marketing
- Voice SEO
- Video Marketing
Talk to one of our award-winning strategists to learn more about Internet marketing strategies and to get a free quote for a custom-made digital marketing package. To get started, give us a call or email us
What is a digital marketing strategy?
A digital marketing strategy describes how your company will reach its marketing goals through online channels such as search and social media. Most strategy plans include a summary of the digital channels and marketing tactics that you will use and how much.
Are there any examples of digital marketing strategies that you can use?
Some examples of digital marketing strategies are a social media campaign with partnerships with influencers, an online content strategy to drive leads, or a growth strategy that utilizes social media and email to build customer loyalty.
Why should you have a digital marketing strategy?
It is crucial to establish a digital marketing strategy. Partnering with a full-service digital agency like Kobe Digital will ensure that your company has a competitive and smart strategy.
Your business does not have an Internet marketing strategy without which it can achieve its goals objectives and key outcomes. Although you know what you want, you don’t know how to get there. This often results in a digital marketing campaign failing to deliver any results.
You must invest in a digital strategy if you wish to invest in digital marketing.
How to make a digital marketing strategy
Are you curious about digital marketing strategies?
These eight steps will help you get started:
- Define your brand. Use your brand guidelines to outline your brand and how it will be used in online marketing campaigns. Consider your unique selling propositions (USPs), brand voice, and value proposition.
- Create buyer personas. Consider the demographics of your customers and what motivates them to choose your company, products, or services.
- Your S.M.A.R.T. Goals: Set specific, measurable, and achievable goals. These goals are also known as S.M.A.R.T. Your strategy should be guided by these goals. Consider your organization’s long- and short-term goals for growth.
- Select the right digital marketing strategies for your business. Instead of focusing on trendy strategies, focus on those that add the most value to your industry and business.
- To set your digital marketing budget, research digital pricing to create a realistic budget. Online marketing is a common expense for most businesses, which averages between $2500 and $12,000 per month.
- Plan your strategy. will determine the amount of advertising you spend. Your content calendar is essential if you are publishing content.
- Your campaigns are launched across channels: After you have planned, launch them. Make sure that all channels have the correct tracking information. For example, your Google Analytics tracking number should be displayed on your website.
- You can track your results. To keep an eye on your strategies and return on investment (ROI), use Google tools such as Google Analytics and Google Search Console.
These eight steps will help you launch your online marketing strategy. Online marketing services are available to assist you in creating an online marketing strategy or helping you create one.
7 digital marketing strategies for your business
Let’s now look at seven powerful online marketing strategies that companies can use today.
Digital Marketing Strategies
- SEO
- PPC
- Content Marketing
- Email Marketing
- Social Media Marketing
- Voice SEO
- Video Marketing
1. Search engine optimization (SEO).
SEO is one of the most powerful digital marketing strategies today.
LEARN MORE ON SEO
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- What is SEO?
- What Does SEO Cost?
- Optimizing Your Site for Google
- SEO Services
What is SEO?
SEO refers to the improvement of your website in search engine results for phrases and keywords that are relevant to your business. SEO is the process of improving your website so that people can find you and your business by ranking for more keywords.
What is SEO’s ultimate goal?
SEO is a technique that aims to drive more traffic to your site from your target audience. These consumers are those who are actively looking for your products or services, and also users who search for more top-of-the-funnel content.
For example, if you are a landscaper, SEO may be used to improve your ranking in search results. These keywords can have two intentions: one is transactional, and the other informational. However, they will target your audience.
This targeting allows you to encourage users who matter to visit your site.
SEO is a great digital marketing strategy.
SEO is a must-have for digital marketing strategies. It intercepts all members of your target audience, regardless of where they are in the buying funnel. It is because almost all users start their search for new products or services with a search engine.
Did you know that 81% of consumers conduct their product research online? Or that after searching for something more than half of users find a new company and product. This could be your business if SEO is part of your online marketing strategy.
Consider the following to highlight the value of SEO as an Internet marketing strategy:
Google searches are rarely performed beyond the first page. Why? Why?
The second page of results is not possible because so many people find their answers within the first search result listing. Even if you know what people are searching for, it’s impossible to rank on the second page of results.
It is therefore essential to have a strong SEO strategy and a top digital marketing agency. Our performance-driven SEO services can help you attract more clients and generate more revenue.
Do you want to include SEO in your digital marketing strategy
Check out our SEO services or prices right now. Or, get started customizing your strategy by contacting our team online.
2. Advertising via Pay-per-Click (PPC).
Another effective and cost-effective online marketing strategy is pay-per-click (PPC).
What is PPC?
PPC refers to a form of paid advertising that is based on an auction-based system.
You can bid on keywords you want your ads to appear for. Your ad triggers when users search your keyword. These ads are displayed at the top search results, above organic listings. You pay for each click if a user clicks on your advertisement.
This means that you don’t have to pay for advertising space, but only for the results.
If you are selling winter boots for children, for example, you might bid to advertise in search results for “children’s winter boots”.
PPC advertising can include search engines and other platforms. advertising can be done on WeChat.
What is the goal of PPC?
PPC is designed to reach people searching for products and services. Clicking on your ad will bring them to your landing page. There they will see a call to action (CTA) that allows them to take the desired action, such as purchasing a product or signing up for your email newsletter.
Why should you use PPC for digital marketing?
PPC is the best-paid advertising method.
PPC can be a valuable online marketing strategy for many companies that are just starting with digital marketing. PPC can propel your website to the top search results. This is especially helpful if your organic search results ranking is not very high.
PPC is a great addition to your digital marketing strategy. These are some facts to consider:
Google handles over 60,000 searches per second or more than two billion searches annually. It’s the best platform for PPC campaigns. This is why so many companies spend their PPC budgets on Google ads which have a remarkable ROI.
You can advertise on another platform if you choose. The average ROI for each $1 spent is $2
- Users who click on advertisements are 50% more likely to purchase a product
It’s no surprise that PPC ads target keywords that have a transactional intent. This is why a large number of users buy a product or service. This is why PPC is an essential component of a comprehensive Internet marketing strategy.
PPC can help you optimize conversions even if your company is already a well-known presence in search results. For example, if you rank first for several high-value keywords, PPC will make your site more visible. This is why SEO and PPC often work together to reach your digital marketing goals.
PPC could be the right strategy to help your business.
Contact us online to build your results-driven campaign. We are the trusted choice for businesses across the country who want to create the best digital marketing strategy. With over 20 years of combined experience and revenue exceeding $3 billion for our clients,
3. Content marketing
Content Marketing is another popular online strategy for companies.
What is content marketing?
Your business’s content marketing focuses on engaging and connecting consumers through content. These videos and blog articles, infographics, and other content provide value to users. This content is not sales-oriented, but it is informational.
If you own a company that sells snowboard and ski supplies, you might write an article on what a beginner should have for their first trip. Articles on how to care for a snowboard and accessories that can improve your ski performance could be written.
These pieces of content can be used to target specific keywords.
For example, a snowboard care article might target keywords like “how to maintain snowboard” or “how to wax snowboard”. With our award-winning team by your side, we will optimize the content for both search engines and users.
It doesn’t matter what format your content takes, it must be relevant and useful to your audience. Create original, high-quality content so that users will want to share it with friends, family, coworkers, or other members of their social network.
What is the goal of content marketing?
Content marketing is a digital media strategy that aims to provide value to your target audience, increase traffic and convert. Content marketing is also technical and focuses on optimizing content for search engines to increase your visibility in search results.
Why should content marketing be used as a digital marketing strategy for your business?
Content marketing is an effective digital marketing strategy because it allows you to connect with your audience throughout the buying process. It is 62 percent cheaper than traditional marketing efforts.
Here are some other reasons you should use content marketing in your digital campaign strategy.
- It generates 54% more leads than traditional marketing
Content marketing is an ongoing, long-term strategy that provides a high ROI. This ROI can include new clients and leads for your business as well as an increase in conversion rates. These results are achieved by content marketing, which targets every stage of your buying cycle.
- More users prefer companies that produce content
Today’s online marketplace gives users a lot of control. Your company can give them the option to either read or ignore messages that are promotional or informative. However, many people respond well to informational content, which is why the content market is so important.
Do you want to make content marketing a part of your digital marketing strategy?
Our full-service digital agency can help you increase your revenue. Chat with us to start building your customized strategy!
Take a look at our content marketing services
4. Email marketing
Email Marketing is one of the most cost-effective and efficient online marketing strategies.
What’s email marketing?
Email Marketing is about retaining customers, and gaining new customers.
Email marketing is all about developing and refining your email campaigns. This includes growing your email audience. It is focused on providing useful information to users. They won’t sign up if they don’t.
They will remember your brand even if they aren’t looking for it right now.
An HVAC Marketing Strategy could use email to build a relationship with homeowners and businesses, share tips on heating and cooling, lower energy costs, and offer other useful information. A Marketing Strategy for Medical Equipment could use email to highlight industry events and new design advancements, as well as to provide wholesale discounts.
The HVAC company is trusted and highly knowledgeable. This makes it more likely that subscribers will choose them for any service, including emergency maintenance.
This strategy offers many benefits. This strategy has many benefits.
What’s the purpose of email marketing?
Email marketing is a digital marketing strategy that aims to keep customers in mind. It provides valuable information to current clients, such as industry news or customized content like product coupon codes.
Why use email marketing in digital marketing?
Email marketing has many benefits. More than 80 percent of companies use email marketing to market their manufacturing, technology, and retail operations.
Email marketing can be a powerful digital strategy.
- Features’ average ROI is $44 for every $1 invested
Email marketing offers a remarkable return on investment, with an average ROI of 4400% This impressive return highlights how email marketing can increase revenue, brand awareness, client retention rates, and overall profitability.
This also shows that email users who are over 60% enjoy receiving promotional emails weekly.
- Gets 50% More Sales than other lead-generation methods
Email marketing is a great online marketing strategy to increase leads and revenues.
Smart segmentation can, for instance, increase your revenues by 760%.
Email marketing is one of your main digital marketing strategies.
Kobe Digital can help you increase your revenue.
5. Marketing via social media
Another Internet marketing strategy for growing businesses is Social networking.
What’s social media marketing?
Social media marketing focuses on building brand awareness and increasing conversions.
These are the most popular platforms for Internet marketing strategies:
This strategy is not just about marketing your company through social media but also advertising.
What is the purpose of social media marketing?
The core purpose of social media marketing is to build and maintain your company’s brand recognition and reputation.
Social media marketing can be a powerful digital marketing strategy.
Social media can be a powerful marketing tool for businesses. Only 30% of companies use it. 25% Of Internet users’ time, 25% is spent.
There are other reasons for social media market:
- More than 65 percent of customers use social media to provide customer support
Social media can be used for more than sharing content with friends and family. Users can also use it to connect with businesses.
Users are left with very few options to reach your business via social media. Being inactive on social media can directly impact your revenue.
- More than 70% of shoppers use social media to make purchasing decisions
Word-of-mouth recommendations can be powerful no matter your industry. Word-of-mouth recommendations can be made via social media.
It can lead to consumers overlooking your company. A Facebook page that is not active can indicate that you aren’t trustworthy. Social media marketing can help change this.
Are You Ready to Make Social Media Advertising One of Your Digital Marketing Plans?
Kobe Digital can be your partner and provide you with a comprehensive strategy for social media that delivers the results you want.
Have a look at our social marketing services
6. Voice search optimization
Voice SEO is an Internet marketing strategy that companies must adopt.
What’s voice search optimization?
Your company can optimize existing and new content for voice search. The goal of your website is to appear in Google search results in the featured position.
Why?
The featured snippet is used by voice assistants, from Siri to Amazon Echo, to answer voice queries. It is shown below.
Voice search optimization has become a must because searches can be different when spoken over. Local businesses will need to use voice search to locate a nearby salon, restaurant, or hardware store.
What’s the purpose of voice search optimization?
Voice search optimization refers to achieving the featured keyword snippet that is relevant to your target audience. This can lead to increased sales and store visits as well as other benefits.
Voice search optimization can be a powerful digital marketing strategy.
Voice search has become more popular than Voice Search.
Voice search optimization can bring additional benefits to your business:
- A little over half of adults use voice search every day
Analysts predict that this percentage will increase even further over the next few decades. Your website will be ranked high in featured search snippets, which will result in more traffic from your target audience.
- Many voice-activated speakers are in search of promotional content
Consumers expect to receive promotional content from companies, much like emails. These promotional options can be provided by voice-activated speakers.
Voice search optimization may be the best strategy to help your company.
Kobe Digital can drive traffic to your website and deliver real results for your bottom line.
7. Video Marketing
Video marketing is another way to increase business revenue.
What’s video marketing?
Video marketing can help your company increase its reach and grow its revenue. You focus on creating informative and valuable videos for your target audience.
A few videos can be used to the market video:
- Instructional
- Announcement
- Behind-the-scenes
- Event
Building brand awareness among your target audience is key.
Video marketing can increase conversions by up to 85 percent
What’s the purpose of video marketing?
Video marketing focuses on increasing brand awareness, conversion rates, and revenue for companies. This strategy appeals to user behavior and is similar to voice-search optimization.
Adults can watch videos for up to five hours per day. It could be product announcements, in-depth how-to videos, or just a casual behind-the-scenes video.
Video marketing can be a powerful digital marketing strategy.
Video marketing can increase conversion rates. It is rapidly becoming a popular addition to email marketing and content marketing. Both strategies can benefit from video marketing.
Video marketing can be a great way for your company to market.
- 90% of users use video to make purchase decisions
Videos, like content marketing, can influence users’ purchase decisions. A video from an influencer could convince users that you are the best company for them if you invest in influencer marketing.
- Pages containing video rank 53 times higher than pages that do not contain video in search results
Ranking high in search results is critical. Optimizing your pages for search engines is crucial. This can increase traffic and generate leads for your business.
Ready to make a video marketing campaign for your business that works?
Kobe Digital has the best performance-driven agency to help small and medium-sized businesses. Our award-winning digital marketing strategies and powerful AI technology will make your business stand apart.
Call us online or by telephone for more information!
Watch our video marketing services
Four advantages of digital marketing strategies
Digital marketing strategies can help your business achieve and exceed its goals. These strategies could include:
1. Increase website traffic
Every digital marketing strategy has one goal: to increase website traffic.
Websites are visited by people for a reason.
How do you make more sales? You will get more leads, sales, and conversions.
2. Driving storefront traffic
Customers are most likely to be your primary goal if you have a physical business location. Local SEO will help you reach that goal and bring more foot visitors. Even strategies not on this list such as geofencing might help.
While you may feel that digital marketing is not the best option for your brick-and-mortar store, it can be an effective strategy to promote your business and grow your customer base. 82% of local searches are converted.
3. Increase brand awareness – Boost
You can get your brand out there via search engines and email inboxes.
They’ll get to know your branding and products. When they need your services or products, they’ll remember you.
4. Revenue growth and conversions
Revenue is the main goal of any marketing strategy. Increase traffic to your website and store from your target market.
Our customized, results-driven strategies can make a huge difference in your bottom line. Our focus is on real results like increased sales and visits to your retail stores.
Are you ready to start using digital marketing strategies?
This is an excellent way to reach new customers, achieve your business goals, and increase sales.
But, it is crucial to the success of digital marketing strategies. Kobe Digital, a full-service agency offers customized, results-driven Internet Marketing Strategies.
Get in touch with our award-winning team to get a free quote for your next digital marketing strategy.
