Kobe Digital’s social team believes that TikTok is a video-based social networking app with significant growth potential.

This allows users to create short looping video clips with special effects and musical overlays.

Gen-Z uses the platform to express their creativity. Brands on TikTok use it to increase brand awareness, engage younger audiences and build brand loyalty. Through funny videos and challenges, they show a lighter side that drives social media trends across all platforms.

This article will explain how small businesses can use TikTok for creative marketing strategies. We will cover eight brands that have gone viral on TikTok.

What’s TikTok Marketing?

TikTok might seem like a hub for odd posts, but its popularity and video-driven content offer many unique marketing opportunities.

TikTok is a tool that marketers can use to leverage TikTok in three areas: 

1. Influencer Marketing

Engaging in the influencer network can be a great way of leveraging TikTok. These influencers can transform boring brand messages into creative and fun videos because they are familiar with the platform. 

2. Original Content

TikTok fans love original content. Original content is what TikTok fans love.

3. Paid Ads

TikTok ads are a recent addition to the platform. 

Although many of the original TikTok brands were large, well-known companies, it’s still useful for small businesses they can see why brands of all sizes joined the platform.

Why Brands Should Use TikTok Marketing

In the past few years, TikTok experienced a significant growth spurt. TikTok now has more than 1,000,000 customers and is the most downloaded app for 2020.

The market has experienced significant growth and is ready for innovative brands to enter the market. 

TikTok is a relatively equal platform when it comes to viral status. Accounts with a few followers can still generate millions of views for great videos, unlike other social media platforms such as Instagram and Facebook.

To grab TikTok’s interest, brands must be creative. TikTok is an app that’s quirky by nature. It doesn’t require a simple advertisement or endorsement from a sponsored influencer.

Let’s look at eight brands that are masters of TikTok marketing with creative content that draws attention.

TikTok Marketing Tips

While it might be hard to make your content viral like big brands such as Apple, TikTok is a great tool for connecting with younger audiences.

TikTok can be a great marketing tool. You should consider it if you’re thinking about using it in your marketing plans. Get the app now to see what brands and potential audiences are doing.

These are some tips and tricks that will help you get started on a TikTok strategy. The success stories of brands using TikTok have taught us a lot.

• Show off your personality. Customers will trust you more if you have a more personal tone.

• Don’t be afraid to experiment with new things. Try something you think might be interesting or funny and see if people like it.

• Engage with your audience.

• It shouldn’t take much to market your products. It shouldn’t be difficult to market your products.

• Influencers are a great way to tap into word-of-mouth marketing’s power and influence. Partner with micro-influencers who have a similar audience.

Marketers cannot ignore TikTok’s impact and popularity. Be creative and explore new formats.