COVID-19, in the context of slowing economic activity has seen an increase in ecommerce and digital transformation.

Lockdowns were no longer the norm. Customers and enterprises tended to “go online” to meet the growing demand for more products and services. The e-commerce market share in global retail trade grew from 14% to 17% between 2019 and 2020.

It is often more difficult to reach new leads in today’s complex business environment than it is to keep the flow of existing leads flowing. Businesses should use email marketing to increase the performance of Magento stores.

This article will provide a comprehensive guide to implementing Magento email marketing. Continue reading to learn how email marketing can be used to your advantage to grow your business.

1. Segmentation is crucial

Segmentation is crucial

There are many reasons why your clients choose you. Email marketing gives you the opportunity to target every one of these reasons, based on each client.

Consider the following reasons you would like to send an email.

• Are you looking to win a new client or partner?

• Do you plan to re-engage customers who have left?

• Are you looking to please your loyal customers by offering a promo code?

These are the reasons why you need to be careful when targeting your emails.

Splitting your customers into different segments is a great way to increase the return on email campaigns.

Segmentation involves dividing your email list into different groups and categorizing leads. These groups would include:

• A brand may have a list of all of your customers for general sales.

• A brand of decoration might want to create a segmented email list for business owners in order to send emails about corporate gifts.

• A retailer of apparel may obtain a segmented list of men and women to send emails about the latest collection for men and for women.

• A shoe retailer would like to keep a list their loyal customers so they can send coupons by email

A business may also want to send other types of emails to its customers. The important thing to remember is that a business can create an email list by:

• Sending fewer emails to an entire email list saves time

• Sending emails to segments that are more likely to sign up for the campaign will increase sales potential

• You can build trust with your customer base by sending several emails but not flooding the entire email list with spam.

2. Set your email goals

Set your email goals

Every email campaign must have a goal. Email marketing campaigns are no different.

Consider what makes a campaign a success for your store. These are some metrics you should consider:

• Open rate: The rate at which subscribers open emails

• Click-through rate is the percentage of subscribers who clicked on a link within your email.

• Conversion rate is the percentage of subscribers who have purchased something in your email.

• Unsubscribe rate: The people who unsubscribe from your email list

No matter what metrics you use, it is important that your team fully understands your goals for your campaign.

Before you send your email, make sure you understand the goals and implementation of your campaign. These are the things you need to be certain of:

• It is obvious that the subscriber has received an email message.

• Customers will be attracted to your call-to-action.

3. Automate your lists

Email marketing can sometimes be repetitive. If all goes well, you may be able to gain new signups each day. This means that you must send at least one welcome message per day.

Automating your email list can help you save time and refocus your productivity.

Automation of your email list by creating an email list using an email template that automatically sends emails.

A welcome email will also be automatically sent to new clients when they sign up for an automated email list.

You can usually set an automated list to send emails, and then send email addresses from that list to a general one so you can sort it.

This tactic is great for birthday emails, welcome emails, and newsletters.

4. Optimize your website to increase traffic

Optimize your website to increase traffic

Every email marketing campaign should result in increased traffic to your website. It is also normal to expect some traffic to your Magento store.

While increased site traffic and sales prospects are great, it is important that your website is ready to handle the amount of traffic you expect from the campaign.

It is essential to ensure that your website’s security is maintained. You can ensure that your customers are able to rest easy knowing their personal information will not be misused while they make a purchase. You can also ensure that cyber attacks are at a minimum.

You can do many things to ensure the security of your online shop. These are the most important ones.

•  Upgrade your website to the most recent Magento version
• Make sure to keep your SSL certificates up-to-date
• Keep track of all website activity

5. Create a campaign for every occasion

You should also ensure that you have an email prepared for every occasion. There are many reasons to email your customer, beyond the obvious retail holidays like Valentine’s Day and Black Friday. These reasons could include:

• Birthdays
• Minor holidays
• Sales for company anniversary

For the following reasons, it is important to have an email ready for every occasion:

• You can increase your chances of making a sale
• Keep your store in customer’s inbox
• Your customer base will be more likely to remember you
• Allow you to take advantage of store promotions by making use of minor holidays

6. Send only one email at a time

While it may be tempting to keep customers informed about what is happening in your company, the key tip for your Magento email marketing campaign should not be to spam them.

Email is a great medium to keep your customers’ minds on you, but too many emails may not be the best way to increase conversions.

It would be better to not send your audience an email every day, but to only send one update per week.

7. Magento 2 Extensions

Follow up email for Magento 2

It’s a great way to maintain or start a relationship with customers by sending follow-up emails. This is a great way for customers to be taken care of during shopping.

These emails are used to remind customers about their activities and offer promotions like cross-sell or upsell products. To encourage customers to buy more, the emails may also contain auto-generated coupon codes.

Magento 2 follow up email extension allows you to automatically send a series of emails to customers based on their activities. You can create notifications, emails about customers, orders, abandoned carts and wishlists. This allows you to instantly notify customers about the events that they are participating in.

The module allows Magento stores to test two versions of a single email using the A/B testing technique. To generate the child email, the store owner can modify the parent email. Two versions of the email will be generated in the actual situation. The admin can view the results.

The store owner can also access statistics analysis from the backend. This includes open rate, click rate, and number of opened emails. The admin can then evaluate the effectiveness of emails in order to maintain or modify the content.

Magento 2: Abandoned Cart Email

The average abandonment rate for carts across industries is 69.50%, according to the Baymard Institute. Online stores are wasting a lot of money. An analysis shows that cart abandonment is a major reason why e-commerce businesses lose $18 millions in sales revenue each year.

Magento Default allows stores to be notified of abandoned carts and to send emails to customers. This task can be time-consuming for store administrators and affect the performance of stores.

Magento2 Abandoned Cart Email from Kobe Digital is a great tool. Customers are more likely to return to the store to complete their checkout if they receive emails reminding them about their abandoned carts.

This extension includes robust functionality such as automatic coupon generator, abandoned cart email reports and shopping behavior analyses. It also has email logs, detailed cart boards, and email logs. These great features will help store owners to take control of abandoned cart rates and recover them.

8. A marketing automation tool is a great option

Avada email marketing is the tool we recommend for Magento 2 stores. This incredible tool will allow you to make money while you sleep. To follow up with your audience at any touchpoint, pre-made automation emails are available. These emails are supported:

• Review request for transactional emails
• Emails from abandoned cart
• Welcome emails
• Emails to up-sell or cross-sell
• Win-back emails

You can create stunning, branded emails with the app. Mass emails can be sent to store owners to inform customers about new products and promotions. With a drag-and-drop editor, they can quickly start their newsletter campaigns.

Segmented campaigns can also help increase conversion rates by Avada Email Marketing. This helps you to send the right messages to the right people so that you have a better chance of making a sale.

Wrapping up

Magento is one of the most popular ecommerce platforms. But, your platform is not enough to ensure that an online store runs smoothly.

It is important to focus on getting your store noticed. You will need to find a way to reach customers. While social media and SEO can help you find potential customers, email marketing is the best way to stay in touch with your customers.

You can also save time by using the extensions we have mentioned. It’s possible to simplify your life while improving the performance of your online store.