TikTok Marketing Strategy Guide For Businesses


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Why should you use it for your brand or business?

Other than my categorical “yes”, numbers don’t lie to support my answer.

One the most popular social media platforms

If numbers could speak, they would.

One billion has been reached for total TikTok downloaded. It has received 1.5 Billion downloads from AppStore and Google Play.

TikTok can be used online without the need to download an app. It offers similar features to the app version.

A social platform that is constantly growing

Since its launch in 2016 as Douyin, it has experienced an unstoppable increase in popularity. TikTok ranks higher than other social media platforms like Twitter and LinkedIn.

Users actively use the app 

It doesn’t matter how many people have an app. It doesn’t matter how many users have an app.

It’s addictive.

TikTok users spend 53 minute per day on Instagram. This is just a fraction of the time Facebook users spend (58 minutes). According to this data, it is the same as the most popular social media sites.

Now you know that TikTok is more popular than ever. Do TikTok and your TikTok marketing strategy need to include TikTok?

TikTok allows you to:

Share your products and services casually.

Reach potential customers with

Where should we start? As always, it all starts at the beginning.

TikTok is a tool that can be used to create from scratch.

Download the App. The App is available for both tablets and mobile phones in App Store, Google Play.


Learn more about the app and decide if it is for you.

There are two types of content that you can choose from when you create an account. You will find videos suggested to you based on what you do with the app (likes, comments, following, etc.).

If you are satisfied with the app, click “Sign Up”

Register for your TikTok Account

To get started with TikTok marketing, you will need to create an account.

TikTok allows you to choose the method of registration that you prefer. Your email address is the fastest way to register with TikTok.

Create a password.

Already registered?

Once you have your account, it is important to differentiate it from others.

This is your TikTok business marketing strategy.

To do this, you will need to upgrade to a Pro account.

Access a variety of tools to help improve your content and performance.

Get all stats about your content in detail.

The Pro account lets you track the success of your TikTok marketing strategy.

How do I delete a TikTok account

It’s easy to delete your TikTok account. All your videos will be deleted and you won’t have access to any information you shared.

Verify your TikTok account   

It is possible that your account could have been plagiarized by 800 million users

A blue check can help you:

You must verify your identity, not copy it.

Search tool makes finding you easy.

You must prove the business is yours to avoid identity theft.

How do you verify your TikTok account

There’s three ways to get your TikTok blue check.


First you can become a celebrity such as Robert Downey Jr. This will allow the platform to verify your account.


You could also sign up to be an active content creator or join a well-known company like Nike.


You have one option if you don’t belong to one of these user groups: Earn the blue check through hard work.

These premises will allow you verify your TikTok Account:

High-quality content can be

TikTok marketing revolves around creativity.

You have two options: either you can use existing sounds or songs to create something funny or you can upload your own sound to the app to make it viral.

Join Challenges

Joining one the most popular features on this platform, challenges is a way for you to reach a larger audience.

There are many choices for everyone including sports and dances. Use the hashtag associated with the challenge to increase the visibility of your video.

Make TikTok videos via streaming

TikTok lets you make live videos. It allows you to get to know your audience, and provide different content. You can also make money from your streams.

This is an excellent way to get new followers on TikTok. You don’t have to worry about editing or recording a video.

Follow new users

Your account won’t grow if you don’t connect to other people

It is important not to follow other accounts blindly. It is important to not follow other accounts without rhyme and reason.

To follow people related to your industry, or to influencers wearing different brands, click “follow”.

How do I get my TikTok account back

Login problems may be caused by TikTok account deletion or password loss, suspension, or both.

You can recover it by using your email or mobile phone to create a new password.

Personalize your TikTok Account

Users won’t recognize you if they don’t know who you are.

Now is a great time to personalize your TikTok profile.

Change your profile picture

It can be used as a store logo or representation of your brand. You have the option to upload a video.

You should be easy to identify so that everyone who views your profile can recognize it.

Add a Bio

After creating an account on TikTok, you only need to modify your username and display name. A bio can be as simple as a description of who you are and the things you do.

Add your links

At the moment, you can’t add links to direct people to your store or product. 

By linking your communities, you can make it easier for your friends to connect with your social networks.

You can personalize your profile to appeal to more users. You’ll also gain followers, and TikTok will pay you.

Create a playlist

Followers and users can quickly find your videos by using the TikTok playlist.

You can classify them and organize them according to their content. 

Are your details correct? It’s time to upload your first video.

Upload videos to TikTok

After creating your profile, let us move on to uploading a TikTok clip.

It might seem daunting, but we’ll show you how to do it step-by-step.

Click on the plus (+!) icon in the middle of your screen. Click the plus (+!) icon in the middle section of the screen

This screen will display all options for your video. Where are you going?

You can upload videos from anywhere, or you can take one with TikTok. You can then add unlimited effects such as stickers or cover videos.

You have the option to choose between 15 and 60 seconds for your TikTok video, or MV (internal slideshow maker).

Add a sound by clicking the button at the top. This screen shows you the most popular sounds and those you have added to favorites.

To add sound to any of your Favorites, click the icon at the bottom right next to the name. The song’s name will be displayed in a new window. Tap to add the song as a Favorite or play the whole song in a new window. You can also check which videos contain the song.

Edit your video before it goes live with the many options to the right.

Quickly flip the camera to capture the video.

To make your video more creative, you can adjust the speed.

Use filters to change the look of the video’s landscape, portrait or food.

Give your videos a fun look by styling your video from the couch.

Start a countdown if you’re unable to hold the camera still. This can be done for only 10 seconds.

You can make edits to the video after it has been recorded.

Adjust the audio, crop or alter the volume.

Add sounds and effects like faces, slow motion and countdown cinema style. 

Add a description for your video

Before you publish your video, add a description. You can give your video a clever title, describe the subject or challenge, and include hashtags.

You can make your video public or private, allow comments or not. You can also enable a dut to allow other people to grab your video and publish it alongside yours.

TikTok lets you upload stories

TikTok allows you to share your content and grow your business.

You have the option to add stickers, mentions, music, and photos to your messages.

TikTok lets you display your products and services

It is important to consider who your target audience is if you want to sell products via TikTok.

Users are usually between 16 and 24 years old.

Be lighthearted, casual and familiar.

TikTok Content Schedule

Scheduling content on TikTok can be a great way for you to improve your TikTok experience, and to manage your time better.

Kobe Digital lets you plan and schedule the videos you want to upload. You will be notified when it is time for publishing.

You can set up as many videos as you want and forget about them until they are posted. TikTok strategy planning is important!

Repost on TikTok

Videos uploaded by other users to TikTok can be shared. If they follow you, you will be displayed in their “For You” feeds.

A similar feature to Instagram’s repost or Twitter’s tweets, but not in your feed. This allows you to increase interaction with videos and share it with your network.

Analyze your TikTok Marketing Strategy

Market in any social network without fully understanding the strategy.

You need to know which content is the most effective for your TikTok account.

Content plans are a crucial part of your strategy to succeed on TikTok. These tips will help you create your content planning.

Keep track of your analytics to get the most out of your TikTok account.

Kobe Digital provides all details about your videos including views and comments. This valuable information can be used to help you reorient your strategy.

Access custom reports that include all metrics of your TikTok videos All information at the click of a button

TikTok Marketing Ads: How it works

Now we are getting to the important stuff: How to advertise on TikTok.

Please be aware that videos and ads cannot be promoted via the app. This works a lot like Facebook Business Manager.

Register first on the “new site”

Enter the details about your company

Include the billing country/region, and whether it will only be used for personal or business purposes.

No matter what option you choose, the next screen will require you to provide contact information. You will need to provide your full name, phone number, and email address.

TikTok can reach you within 48 hours, or up to five working days to confirm the information.

Create your own ad

1. Make your own ad.

Log in to your TikTok Ads Account. Click “campaign”.

Next, click create. Because this is your first campaign, the edit button isn’t enabled yet.

2. Select your goal

TikTok lets you choose from three types of objectives: traffic, conversions, and App install.

These are very simple and can drive people to your site, increase interaction, or encourage them to install your app.

3. Set your budget

There are two options for setting a budget: total or daily.

You should keep an eye on the campaign’s performance, regardless of your budget.

4. Make an ad group

Now, it’s time to create your ad groups in the campaign.

This section lets you change the location. You can choose to have it automatically or manually selected.

Next edit the information like you would on Facebook ads. You can also use keywords to describe your page or app.

In the Targeting section, you can choose gender, age and location to define your target audience.

5. Optimize your campaigns

You must set an optimization goal before you launch your campaign.

  • Conversion refers to when your ad is shown to the public with higher chances of conversion
  • Click. Click as many times as you can.
  • Impressions’ goal is to make your advertisement visible to as many people as possible.

You can turn on “Smart Optimization” to optimize and increase conversions.

The budget and time that your ads will run should be set. You can also decide whether your ads should be displayed every day or on a specific day.

6. Your ad can be designed

TikTok advertising allows you to use images and videos.

Don’t worry if your homemade videos don’t seem to be enough, or if video-editing software isn’t your forte. TikTok has a video creation tool that lets you create videos from templates. You can personalize them with images, music, and videos.

You can add text up to 80 characters and call-to-action after the design is completed.

TikTok Lead Generation Management

Do you want to get TikTok leads?

This feature allows users the ability to enter personal information, such as their name, email address, or phone number. These details can be saved.

This will enable you to get to know your friends and make them feel part of your community.

TikTok Advertising: Types of Ads

Once you have created your TikTok Ads Account, you need to decide what your goal is and what ads you can create.

Infeed Ads and Biddable ads 

These ads are similar to those you have on Instagram and Facebook. They will appear in users’ feeds and drive them to your website.

You have the option to create custom audiences that target your audience by gender, age, and location. 

These ads are less expensive and allow for videos up to 9 to 15 seconds. You have three payment options, depending on your goal. 
You pay per click, per 1,000 impressions or per the number views that appear on the “For You” feed.

Brand Takeovers

These ads will be displayed as soon as the app is opened.

These images can take up all of the screen and can either be static images or videos. They can redirect users to an external TikTok account or link, such as the page about a particular product.

These ads can be very costly and only large brands can afford them 
TikTok only allows one advertiser per daily, which is why it is so expensive. 

Hashtag Challenges

This is a great way for friends to get involved in something. This won’t be expensive.

The brand promotes an #Hashtag Challenge that users can participate in with these ads. This is a great opportunity for your brand’s visibility to go viral and get more views.

This ad type will appear with a banner in the trending tab for 6 consecutive days. You will find instructions on how to complete your challenge on this page. 
According the Voluum blog, This type of advertising costs about $150,000 per week

Branded Lenses

It’s important to get the most out of your creativity every day.

Now it’s time to make your ads aware of the filter. You can now create filters and an augmented reality filter. Users can then use them in their videos.

Be unique and ingenious to get lots of views and help your brand become viral.

Large brands can reserve these ads for up to $80,000 per person to add a TikTok Filter to their videos. 
We recommend that you don’t make an investment until you are certain you have created a filter that will reach millions.

TikTok Marketing is another way

Influencer Marketing is another option if other advertising methods aren’t convincing you.

Influencers can reach you to get your products featured on their videos.

Influencers can be arranged to appear in your video for the product that you are interested in.

Bershka shared this video in which Twin Melody and two other influential people took on a challenge while sporting clothing from the store.

This article will explain how to figure out how much you can make from your TikTok videos.

You can also use this calculator to determine the number of followers, likes, and videos each TikTok account has. TokCount

You can also earn income from TikTok content by applying for the creator fund. 

If you are able to meet the requirements, you can join this program.

Do any of you have any tips to help you launch your TikTok marketing campaign?

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.