TikTok was slow to implement a formal advertising program. Brands had to look for alternative advertising methods on TikTok. This is why influencer marketing thrives on TikTok.

TikTok began experimenting with advertising in 2018 but it didn’t take off until the next year. In the beginning, there was much debate about the high price of TikTok ads. For example, it can cost brands between $50,000 and $100,000 to take control of a TikTok channel. A hashtag challenge costs $150,000 for six days. Firms also spend additional money to promote the challenge.

Brands who wish to advertise on TikTok can now enjoy a lower cost of advertising with TikTok’s native video ads.

How Much Do TikTok Ads Cost? :

• TikTok now offers formal ads. It will cost you a fortune

• TikTok Advertising is Suitable for Your Business

•  TikTok Advertising can be more expensive than Instagram and Facebook.

•  TikTok Advertising and TikTok Marketing

•  Frequently Asked Question

TikTok now offers formal ads. It will cost you a fortune

Although it took a while for TikTok’s entry into the ads market, they now have their formal advertisements program. However, it has been a slow and gradual process. This has allowed you to win the spots you desire on TikTok without having to compete with other people – unlike Instagram and Facebook, where it can be difficult and competitive to get the best advertising placement.

Are TikTok Advertising Opportunities Suitable for Your Business

TikTok, a short-video sharing application, is growing rapidly in popularity. TikTok has been the most downloaded app, non-gaming, in both Apple (Google Play) and Android (Google Play). Many brands are eager to get in on the action. They have accounts on Instagram, Facebook, and Twitter as well as a YouTube channel.

But, the demographics of your target customer base will be a major determinant in any TikTok advertising or even running a company TikTok profile.

TikTok’s developers (and Musical.ly, its predecessor) decided to create an app for Under-18s. While many TikTok users have been loyal to the app over time, it is evident that most of them are younger. 41% of TikTok users are between 16-24 years old. 66% of TikTok users are younger than 30.

TikTok has a strong female skew. It’s not surprising that this tends to reflect differences between genders in content types. TikTok was founded as a virtual karaoke service, which is a popular pastime for more women than men.

If your target audience is young women, you should seriously think about advertising on TikTok and setting up your own TikTok account. You will perform better on platforms that are more suited for Generation X or Baby Boomers if you sell products that are more suited to them.

TikTok Advertising can be more expensive than Instagram and Facebook

TikTok’s most well-known advertisers, Nike and Disney, are wealthy when it comes to advertising. They will not argue about the cost of advertising unless there is a significant difference. However, it can be more costly than more popular Facebook and Instagram advertising.

TikTok ads are still in their infancy. TikTok can charge premium rates for their ads, knowing that advertisers won’t abandon TikTok to compete for the best Facebook/Instagram advertising spaces.

TikTok ads start at $10 per CPM (cost per 1000 views). You must spend at least $500 to run a campaign. For a fun and cheap viral marketing campaign, you won’t be using TikTok ads.

Different types of TikTok advertising and marketing

Collaboration with Influencers

Up until recently, there was only one option for a TikTok marketer: to partner with an influencer to help promote your brand. This has not changed in many ways. This is the best way to get your message out if you have a good relationship with TikTok users who are well-respected and have a similar follower base.

You can make a great return on your investment if you work with an influencer to help promote your products to a large network of potential customers. You must have a product that is interesting and enticing. This will encourage influencers to notice your brand.

Promoting Your Own TikTok Channel

You might consider creating a TikTok channel if you have a young team of social media marketers and your brand targets the right demographics on TikTok. This is similar to a firm setting up Instagram, Facebook, or Twitter accounts, or sharing videos on a company’s YouTube Channel.

Remember that TikTok is not a place where people go to learn more about your brand or its products. People go to TikTok for entertainment and to share their creative projects. They don’t want to see ads for your products.

If you want to create a TikTok channel you must give value to your followers. Share videos that are interesting to them and maybe make them curious enough to look into what your brand has to offer.

Some products and services are more successful than others at gaining attention on TikTok. Film studios can share and set up video clips from blockbusters. It is also a great way for music companies to share music clips.

Sharing TikTok Content on Other Social Platforms

It doesn’t necessarily mean that something must stay on TikTok just because it originated on TikTok. There are many YouTube channels where you can share TikTok highlights videos.

You can also promote TikTok content, either your own or that of influencers you have made arrangements with, via your Instagram Stories or Snapchat Snaps. Don’t spend too much time on TikTok promotions shared on social media sites that have markedly different demographics than TikTok.

TikTok Challenges

TikTok has been synonymous with challenges. Jimmy Fallon’s #TumbleweedChallenge was probably the most well-known. People were challenged to create a video of themselves rolling on the ground in a tumbleweed-like fashion and share it on TikTok.

TikTok fans uploaded 8,000 videos to the challenge, which resulted in more than 9 million views in just seven days.

A brand-focused challenge will bring maximum publicity but it will be difficult to get TikTok’s cynical followers to follow your lead.

TikTok’s Paid Advertising Program

TikTok finally follows Facebook, Instagram, and Twitter and has set up its official paid advertisement program.

Although the official TikTok paid advertising program is more formal than the others, they are still a great way to market your brand. This platform is still in its early stages, and it lacks the finesse of YouTube and Facebook. You may be able to compensate for this as it is less likely your competitors will flood TikTok using higher ad prices than you.

TikTok has three types of ads:

• Native ads in-feed
• Adverts for brand takeover
• Hashtag challenges

You would expect that TikTok native ads in-feed are short videos. However, you can choose static images if desired. To enhance the appearance of your work, you can use custom filters.

Quora has been endorsed by Quora by experienced marketers who have used native TikTok ads. They recommend that you budget at least $1,000 to run a simple campaign. Marketers suggest that ads can be run on the platform for as low as $50,000 to $100,000.

TikTok Native Ads

In-feed native ads work in the same way as those on Facebook or Google. To serve your ads to YouTube users that are most interested, you will need to bid for them. CPM is the technical cost per thousand views. Many people prefer the related metric, CPV. In some cases, however, it may be preferable to bid CPC (“cost per click”)

Your brand takeover ad will automatically play when a TikTok user opens the app. Click on the ad to redirect interested users to your site. Tokyo makes sure that users don’t see more than one brand-takeover ad each day. This means there are limited opportunities and the price you pay will reflect this. If you do use a brand-takeover ad, ensure that your landing page is high enough quality to justify the expense. If people are moving away immediately, it is not worth redirecting them to your website.

Hashtag Challenges

I have already talked about informal challenges’ popularity. This can be formalized into a hashtag challenge.

This is a challenge, but the important benefit is how much user-generated content it can produce. This engagement is a positive thing for any company. You must pay for the hashtag challenge ads, but participants can post hashtag challenge posts without charge.

For small businesses and those who prefer viral marketing, however, the cost of a hashtag contest is too high. The challenge fee is $150,000 for the first six days. There will be an additional $100,000-$200,000 cost to promote it.

Most Frequently Asked Questions

Are TikTok ads worth it?

It’s easy to create great campaigns using the TikTok ads platform. Advertising on TikTok can be costly, particularly for smaller brands. It is simple to create campaigns and authentic video content and keep track of your data and analytics.