06/02/2022

The Cost of Email Marketing: Master Guide

Insights

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Email marketing is an excellent way to reach potential customers and customers. Email marketing has a high return on investment of $44 for every $1 spent.

Email marketing cost

Email marketing can be a great way of increasing your annual revenue. With the right software and a clever approach, you can turn a 100-word email into thousands of returns.

An email marketing plan is all you need. Email marketing allows you to:

  • Increase brand awareness
  • Linking your website to your site will encourage repeat customers and new customers.
  • Build a loyal fan base of brand-loyal customers who are eager to hear from your company

What should you spend on email marketing? Keep reading to find the answer.

What does email marketing cost you?

A medium-sized company can expect to spend $90-1000 per month on email marketing depending on their platform and how many customers they have. They will only need $300-500 per month if they hire an agency.

A well-designed, executed email marketing message reminds customers or potential customers to visit your website and gives them an incentive. This goal is the focus of every email marketing campaign that we create.

Customers will choose you over other email providers when they make a purchase.

Reports show that 82% of marketers spend between 0% and 20% on email marketing.

It is up to you to determine the budget for your email marketing. 

Email marketing can be a great way to reach more people with less money.

What factors influence the cost of email marketing campaigns

Many variables can affect the cost of an email campaign. 

  • Your current email list quality 
  • The design and complexity of your email.
  • How often do you run your campaigns
  • This is the platform you use

Current email list quality

Inactive subscribers can lead to ineffective email campaigns.

To identify invalid email addresses or inactive subscribers, you can use tools such as Kickbox or NeverBounce.

These prices are for each service.

Kickbox

Kickbox offers 100 free verifications. After that, you can expect payment to verify subscribers’ email addresses.

  • 50k verifications: $250
  • 100k verifications: $400
  • 250k verifications: $750
  • 500k verifications: $1,000
  • 1mm verifications: $1,500
  • 5mm verifications: $2,500

Find out more about Kickbox’s pricing by clicking 

NeverBounce

NeverBounce offers volume rates. You can expect to pay a lower cost per verification for every email you verify with NeverBounce.

  • Verifications Up to 10k: $0.008/email
  • Verifications upto 100k: $0.005/email
  • Verifications up to 250k: $0.004/email
  • Verifications Up to 1mm: $0.003/email
  • Verifications Up to 3mm: $0.0025/email
  • Verifications Up to 10mm: $0.001/email

To verify 100k email addresses, you will need to pay $0.004 to $400. For more information, see their price calculator.

BriteVerify

BriteVerify charges $0.01 per 250,000 monthly email verifications. BriteVerify also offers tiered discounts. The volume rate means that you will pay less for each additional email verification.

  • 0-250k verifications: $0.01/email
  • 250k – 500k: $0.008/email
  • 500k – 1mm: $0.006/email
  • 1mm – 2 mm: $0.005/email

To verify 100k email addresses, you would pay $0.01/email or $1,000. View their price calculator to learn more about BriteVerify pricing. 

It is recommended that you clean out your email list at minimum once a quarter, and every three to six months to keep a high-quality list.

Complexity in email design

Complex emails will result in higher prices.

Many agencies charge an hourly fee or a flat fee to design custom email templates. Kobe Digital charges an $899 fee for the basic email template design plan and $1,699 for our enhanced email design plan.

Your email design is more complex, so you will pay more.

Frequency for your campaigns

The frequency of your emails will impact the cost of email marketing.

A monthly newsletter will cost you less than if it was sent weekly.

Send one email per month and you’ll pay $3,000 If you send a weekly newsletter with 100k subscribers, $0.03 per person will be charged.

You will pay more for emails that you send.

Choose the platform

The price you spend on email marketing will depend on your email platform.

Let’s take a look at some alternatives.

  • Mailchimp: Get up to $199/month
  • Constant Contact: Starting at $20/month
  • Campaign Monitor: $9/month – $759/month
  • GetResponse $15/month to $999/month
  • Hubspot Basic Option Free
  • ActiveCampaign: Starting at $9/month
  • Infusionsoft starts at $199 per month
  • Salesforce Pardot: Start at $1,000/month

These are just a few of the many options available for email platforms. Each option has its pros and cons. You’ll have to research each one thoroughly.

How much does an email marketing agency cost?

Don’t worry if managing email campaigns seem overwhelming. Kobe Digital is an email marketing agency that can help you create and send emails that generate results for your business.

Most agencies charge a monthly fee for email marketing services. Agency services can be subject to additional fees if you send a lot of emails per month.

There may be a charge per recipient depending on the platform you use. This fee is typically a few pennies.

Email marketing agencies can help you design emails and track the results, so you can evaluate the effectiveness of your campaigns.

Pricing for Kobe Digital email marketing management

Kobe Digital is the best email marketing company in the nation. Kobe Digital is a top email marketing company in the country. We have helped generate more than 7.8 million leads.

View our email campaign pricing to find out how email marketing services prices fit within your budget. Call today!

Pricing for fully-managed email marketing services

Fully managed email Marketing does exactly what it says. We take care of everything so you can have a great campaign.

You will need to create the emails and include engaging elements. Then, track the results. You won’t have to do anything but make sure you have access to our data and strategies so you can make the final decision about what happens to your business.

Pricing for partially Managed Email Marketing Services

These services are useful when you need to contact prospects and customers frequently. This allows you to communicate directly with prospects and customers.

If you’d like, we can test the emails that are sent to your recipients. If you wish, we can also test emails sent to recipients.

Track the number of calls customers make through their emails to your company. 

Pricing for Lead Nurture emails

Kobe Digital provides Lead Nurture Email Marketing Services to assist customers with making informed purchasing decisions.

All of our lead nurturing email plans include a campaign target strategy, workflow design, and copywriting. 

Pricing for drip email marketing 

Drip marketing is a great way for your leads to stay engaged.

Email marketing design pricing

Kobe Digital offers one-time email design services to those who wish to invest in custom emails. Kobe Digital offers one-time email design services for those who want to invest in custom email designs.

Choose Kobe Digital as your email marketing campaign manager

You can rest assured that your email marketing campaign is running regularly and that all aspects are being managed correctly. We can manage your subscribers and interpret lead generation data.

Kobe Digital is a tool that can make your email newsletters more efficient and results-driven.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.