Rarely does a sales representative reach out to a customer who is completely lost. Customers now prefer to learn online, rather than wait to be contacted by a sales representative.
This is one of the most significant shifts in the industry. Digital marketing automation has become the most desired solution for marketers.
According to the Marketing Automation Report from B2B Technology Marketing Community, 53% of B2B marketers use marketing automation actively today and 17% are looking into incorporating it into their existing strategies.
How can marketing automation increase sales and close more business?
Marketing and sales must work together to maximize marketing investment. They must use customer data to nurture leads and apply it to customers.
Here are 7 top ways to increase sales using marketing automation.
Table of Contents
Give the right tools to your marketing team
It can be tedious and inefficient to manually collect, track, and pass along leads. Your team will be able to spend more time qualifying and guiding leads through the sales funnel with the right automation tools.
Determine the right type of follow-up throughout the sales cycle
Not everyone will be ready immediately to buy. Automation allows you to identify the buyer’s journey at different points. This can be used to segment future leads, and then assign the right type of outreach.
Reduce the sales cycle
Automated scoring programs can be used to nurture more quality leads and promote efficient marketing at a faster pace.
Focus on delivering more high-quality leads
Marketing automation platforms can help you identify high-quality prospects so that you and your marketing team can capitalize on them.
Monitor Customer Profiles in Real Time
Your overall marketing automation strategy should include revenue opportunities. Dashboards can be used to monitor customer activity and profiles, and to implement data in real-time to improve your cross-sell or upsell strategies.
Automate Email Marketing
Email marketing automation is a well-known strategy that businesses use to connect and communicate with their target audience.
It can be used for transactional and marketing emails.
Re-Engage Old Leads Easily
It’s not just about generating more sales. Sometimes it can be beneficial to re-engage clients who have a good track record of buying. Automation platforms allow you to scan through CRM records to identify key prospects you can re-engage to boost sales.
Marketing automation isn’t just for the marketing department. It acts as a bridge between your sales and marketing departments, allowing for better customer management and increased sales revenue.
Automation is used by marketing to track and measure activity. CRM is used by sales to manage customer information, and backlogs and to manage conversation queues. Combining both of these tools can make a business more profitable and increase its sales revenue.
These 7 ways to increase productivity and sales will help you get the most out of your marketing automation.
Get connected with Kobe Digital for Marketing Automation-driven experiences that will enhance your customer’s digital journey through multiple channels.
