Promoting an app can be done in many ways. This article outlines the best practices and ways to promote an app.
Although content marketing can do wonders, the results are not immediate. You may begin to track it six months later.
It is better to start blogging sooner than later. You should have a website that includes a news section, social media links, and a media kit.
Once the app is released, you can add links to app store pages to your website. You can promote your app on many platforms: they will become a strong traffic source over time.
What should you pack with them? Your journey begins with the development process.
Showing ‘behind-the scenes’ to your team can help build trust and brand identity. You can adapt your content for different platforms if you don’t have the time or ability to create a lot of content. You can, for example, do it on Youtube and Facebook.
- Do not just focus on the product, but also build a reputation. Flo publishes educational videos on its YouTube channel.
- Engage users. Braindom’s puzzle on Instagram is an example. Users often solve riddles and share the correct answers.
- UGC (User-Generated Content) is a good option. Braindom encourages users to create content by making a logo contest. Another example is INaturalist which tweets users their observations of the day.
- See what other app developers are creating. What formats are available to borrow? To understand your competition, see how you can be different.
Increase your SEO
You need to ensure that people are able to find you online, since you will be posting content online. SEO is everything. SEO basics is a good place to start if you don’t have any idea. These are the essential details for optimizing your internal website.
- Do not remove duplicate pages that are automatically created.
- Arrange heading tags, meta tags and alt-captions to images correctly.
- Create a sitemap.
- Master microformats.
- Make sure your website loads quickly.
After you have completed internal optimization, move on to the external. Get as many links to your site from other websites. PR is everything – the details are below.
Create a media kit
A media kit should be included on your website. It should explain the purpose of your app. It is your brain child’s CV.
Briefly describe the app and its key features. Include screenshots, icons and logos in an easy to download form. Also, include links to social media and a promo video.
Choose media for your target audience
It’s much easier to communicate with the media when you have a media kit. You can find out how to get a positive review for your app by visiting. I have more than 40 publications and Youtube channels that provide reviews. You don’t have to limit your search for mobile media. Find media that is relevant for your target audience. A handy pedometer has been created. To promote your app, you need to be featured in a magazine or reviewed by a fitness blogger.
Podcasts are still a viable option. analysis reveals that podcast ads have become more effective. You can speak on a podcast even if you don’t have any budget. Your expertise and stories will be needed. Many small, but promising channels are also available every day.
Their advertising costs will be low at the beginning. These podcasts can be a long-term source for traffic. Listeners who are new to the podcast will be able to go back to previous recordings and follow the links. The main thing is to agree to a link in its description before you start.
Word-of-mouth and viral content
Your app should allow users to share it with their friends. You should offer as many channels as possible: email, instant messengers and social media.
You should choose the right time for your users to ask if they would like to share your app. The time should not be too soon for users to see the benefits of the app, but not too late to keep them interested. Your call to action should not get in the way.
One example is the Nike Run Club App. You can share your routes via social media and also customize your next post. Calm meditation app is another example.
After the session, you will be given a quote for the day which you can share with friends. People are more likely to share content that is meaningful and not just praise. Complementary reviews can be rewarded by a discount or access to an extra feature or in another way.
A little bit about virality. People will share content that is entertaining, funny, or inspiring. You are free to try different formats and experiment with them. Your Instagram mask might go viral.
Search for collaborations
You don’t need a large budget to organize all kinds of collaborations with your audience.
App clips, for instance, don’t require installation and can be accessed with a QR code. This is an excellent reason to partner up with local cafes and bars. Consider how you can reach out to others offline. Are there people who are in need of you?
Although you can find a meditation app audience at book club meetings (for example), it is better to do it in the noisy dining rooms of a business center.
Get started on ASO (App Store Optimization).
ASO may be the best way to promote your business. It works just like SEO in the retail world. ASO allows users to locate you among millions of apps. Optimizing is necessary to make your app more visible and convert more views into installs. Be sure to pay attention to both the text and visual elements.
Checkaso offers guidelines for improving text ASO, and graphics ASO. Start by finding your ASO index. This is an indicator of how optimized your app is. This will require a zero budget.
Consider getting featured
After optimizing your app for store stores, you might consider being featured. This means that you can get into the editorials on the App Store or Google Play. This is possible if your app is good. It is important to adhere to the store rules and allow editors to like your product.
Developers dream of being featured. You will appear on the store’s homepage for free. However, being featured comes with a downside.
An abrupt increase in the attention you give your app could highlight any bugs or shortcomings. This can lead to a sharp drop in user ratings and even users leaving. First, make sure you check your app for errors and omissions 100 times.
Get paid ads to promote your app
Paid advertising is something many developers fear. They don’t know where to begin. It can be frustrating to spend money and not get the results you desire. This is especially true if you have a limited budget. Here are three tips to help you promote your app.
- You should set aside a minimum budget for testing all channels. You can allocate $ 100 to $150 per channel, and then see which one converts the most during the week. This could be installs, sign-ups, or purchases, depending on your needs.
Which channels should you try? You can create a test campaign on Instagram and Facebook in less than half an hour. As any app developer can manage it, setting up campaigns on Google Play or App Store is easy. - Google Ads can be a bit more difficult to set up than other platforms, but it is generally more affordable. However, prices will vary depending on how creatives are created and the quality of the settings.
- Use a tracking and attribution tool. This should be done before you launch. Otherwise, you won’t know which channels bring conversions and how much. Appsflyer and Adjust are popular analysis tools.
- Do the math and then rely on your media plan. This analysis will tell you how much one new user will cost. This data will allow you to create a media plan that has clear costs. You can then stick with it.
Search for new ideas
Creativity is key to marketing. Marketing requires creativity. Where can I find new ideas for promoting an app?
Great artists steal from great artists. Take a look around at your competition and the other developers. What’s the latest in mobile? How can you promote it? These themed digests can help you stay on top of the latest news.
- This Week In Apps at TechCrunch
- Check also Monthly Digests
- News Mobile Marketer
- Monthly by Phiture
A checklist for budget app marketing
- Before you release, create a website and social media profiles.
- Content marketing is about engaging users on different platforms and using UGC.
- Do internal SEO.
- You can place a media kit on the website.
- Do media reviews.
- You can try different collaborations, both online and offline.
- Encourage users to remind their friends when it is time to share the app.
- ASO should be practiced often.
- Apply for a feature and prepare.
- Create a media plan and test ad platforms that have a minimum budget.
