Did You Know that 90% of Americans will likely purchase goods and services online before 2023?

Ecommerce is rapidly growing as more businesses go online to better serve their customers. It is crucial to have an ecommerce strategy to make your business stand out from the rest.

The latest ecommerce marketing trends can make you stand out and help your business grow. 

Keep reading to find out more!

Ecommerce platforms are #1 Ecommerce marketing trend

It is easier than ever to create an online store using ecommerce platforms like Shopify and WooCommerce. 

Trend #2 in Ecommerce Marketing: Search Engine Optimization (SEO).

SEO optimization is more than optimizing product pages. It is not enough to optimize product pages for SEO.

These content types will give you ideas for how to market this trend in ecommerce.

• Blog post
• Guide
• Infographic
• Video

SEO content creation involves many steps. There are many steps involved in creating SEO content.

Trend #3 in Ecommerce Marketing: Conversion Rate Optimization (CRO).

How can you make your business more money with existing traffic?

This is ecommerce Marketing.

Conversion rate optimization is a way to make more from traffic. They then measure the effectiveness of those variations.

You can quickly determine if Variant A brings in more sales than Variant B.

Optimizing conversion rates is easy with free CRO tools like Google Optimize.

Partnering with an agency can be a good option for your CRO. This is similar to other strategies in this guide to ecommerce marketing trends. Kobe Digital provides conversion rate optimization services.

Trend #4: Optimizing for Mobile Experience

Mobile optimization is the last thing on our list. Mobile transactions account for more than 40% of all online sales.

Adding responsive design on your website will make it mobile-friendly. Responsive Design Allows your website to adapt to any device your audience might use.

Your website will adjust to the screen of the user.

Mobile-friendly elements can be added to your website using thumb-friendly buttons and a hamburger menu.

Creating a positive mobile experience can help keep prospects interested in your company.

Trend #5 Ecommerce Marketing: An Omnichannel Approach to Marketing

The first trend in ecommerce marketing is to use an omnichannel approach. Prospects no longer have to use just one channel to communicate with prospects.

Omnichannel Marketing is one of the most recognizable ecommerce marketing trends. This allows your audience to interact with you and build trust. 

Any combination of digital marketing strategies can be combined

• Search engine optimization 
• Social media marketing
• Social media advertising
• Email marketing
• Content Management 

Omnichannel marketing allows customers to interact with you in the most convenient way. Your content might lead them to follow you on social media and engage with you. Sign up for your email list to receive an encouraging email.

Omnichannel marketing opens up new avenues for people connecting with your business online.

#6 Ecommerce marketing trend – Using marketplaces for products

The second list of ecommerce marketing trends is the use of marketplaces. Ecommerce is growing at an incredible rate. The global ecommerce market grew from $3.3 Trillion in 2019, to $4.2 Trillion by 2020.

Your audience may be interested in certain products. There are products that your audience is interested in.

• Amazon Marketplace
• Walmart Marketplace
• Facebook Marketplace
• Target Plus
• Etsy

Your products and customers will determine the marketplace where you sell. We have a guide where you can sell online.

#7 in Ecommerce Marketing Trends: Create Shoppable Instagram Posts

Next up is Shoppable Instagram posts . These are regular Instagram posts that feature products and links to them.

When selling via Instagram, you want to use high quality product images. If someone clicks on a product in your listing, they will be taken to the product page.

They can also see other products. When a visitor is ready to buy your product, they can click on a button to visit the product page.

Trend #8 in Ecommerce Marketing: Personalization 

Even as they age, some trends are still relevant in ecommerce. Personalization is one of these trends.

Personalization lets you give your audience the information they require and create an experience that is uniquely theirs.

You can personalize your emails to make it more relevant to your subscribers

#9 in Ecommerce Marketing Trends: Making video promotions

Next on the list is creating video promotions. Videos can increase brand awareness and convert 139% more people.

Videos can be made on products or information about your industry. Your videos can be shared on many digital platforms, from email to social media.

This is a great way for you to promote your content and allow more people to know about your business.

Ecommerce Marketing Trend #10 – Connecting With Micro-Influencers

Next on the list is connecting with micro-influencers. Micro-influencers are on the rise.

While micro-influencers have still influence, they have a smaller audience 

Many micro-influencers have a tight-knit community of people who love what they do. It is a great way to reach your target audience to get products in front.

How do you find micro-influencers that can help your business? Use the search function to search hashtags relevant to your industry. 

You can also look at the followers of your business to find influential people.

#11 Ecommerce marketing trend: Retargeting ads

Next up on our list is Retargeting advertisements. These ads appear on leads’ websites after they have left your site. 

Retargeting ads can help you get people to reconsider your purchase. 

Use high-quality images to entice prospects to click on your retargeted ads . Call-to-action (CTA) will help prospects navigate the next steps.

Trend #12 in Ecommerce Marketing: Google Shopping Ads

Google Shopping Ads Another strategy that ranks high in the list of ecommerce marketing trends is These ads contain multiple components, such as 

• Photo for the product
• Product title
• Price

Your listing may contain special offers, free shipping, or star ratings.

These ads may be displayed at top search results for related product searches. 

These ecommerce marketing trends can be worth optimizing

Sometimes it can seem overwhelming to figure out where to start and how to implement ecommerce trends. Kobe Digital has experts who can help you optimize your marketing strategy .