Chances are, you’ve had to deal with an abandoned shopping cart at least once if you’re an eCommerce merchant. An abandoned cart occurs when a potential customer places an order online but then cancels it before they complete their purchase.
Not asking for too many details can help customers save time and make it easier to do business with you. Complex checkout procedures can be a deterrent. Keep it simple and pertinent. You don’t need to know the company details if you are not working with a company. Don’t ask for too much personal information.
These are some ways to personalize your checkout page. Modify or remove fields not necessary for your business or customer base. A simpler checkout process means fewer fields. This is a win-win situation for everyone. It also reduces the chance of customers leaving.
Accept payments directly from your site
WooCommerce payments can assist you with this. The seamless integration, easy-to-use dashboard, and flow of this extension are a big plus for store owners. Securely accept credit cards, view transactions, and deposits, download information and manage disputes all from one place.
Every transaction is processed on-site, rather than redirecting customers to third-party payment gateways. This builds trust and eliminates confusion.
Returned customers can save their information
Customers have the option of saving their information after they make their first purchase. When they return, they won’t have to go through the tedious steps of finding cards and entering their details again. WooCommerce Payments allows users to save financial information such as card expiration dates, billing addresses, credit card information, and credit card numbers to their accounts. This allows for a quick checkout and significantly reduces the chance that they will cancel the sale.
Allow social login
Customers can check in as guests to speed up transactions. But what happens if they want to purchase another item?
WooCommerce social login allows users to log in to your website using their existing accounts from platforms such as Facebook, PayPal, and Twitter. This is a better option than creating a new account on your store. They don’t need to remember passwords or usernames, as they are always logged into the site. It’s easy, fast, secure, and simple. Online shoppers have a friend in ease, speed, and security.
Follow up with customers
Perhaps your customers forgot to add their shopping cart or got distracted. You can also ask them politely to return the favor and complete the transaction. With Abandoned cart recovery from WooCommerce, you can automate your follow-ups.
You can use the Abandoned Cart recovery extension to create multiple follow-up emails and send them at certain intervals. You can also include coupons or other incentives to increase sales. You can customize your follow-ups by adding relevant details to the dashboard.
Consider free shipping if you are not upfront about shipping costs
According to UPS data, shipping fees are the least common of all costs associated with online retail. Consider offering free shipping if you are upfront about the charges. 93% of online shoppers love free shipping and make larger purchases when it’s available. 58% of online shoppers add more items to their carts to qualify for free shipping.
It might be worth considering adding shipping costs to your product prices. Customers don’t have to be told that shipping costs were increased to offset the price increase. For example, you could charge $40 to ship an item that costs $5, but your customer would rather pay $45 and get “free” shipping. You’re still making money but the customer is happy to pay shipping costs. If you do this, you should be mindful of your margins or you might lose money. Strategic thinking is key.
Make sure your site loads quickly
The speed of your site’s loading can have a significant impact on your bottom line. Slow sites are bad news for eCommerce. eCommerce cart conversion rates drop by 7 percent every second that a page takes to load. If a site takes more than three seconds to load, lazy loading can be used to delay the loading of images or graphics until the user scrolls over them. This is another great way to improve the page’s performance. If you prefer to skip these steps, you can use a Content Delivery Network (CDN). It handles the image optimization for your site.
Instill a sense of urgency
People fear missing out. You can persuasively use scarcity and expiration strategies in your marketing. Different tactics such as countdown timers and countdown timers, limited availability messages, and social proof can be used to create a sense of urgency.
Make sure to use this urgency message throughout your copy, especially in follow-up emails for abandoned carts. It shouldn’t be used too often, as it can sound disingenuous.
Convey trust
Gaining the trust of customers is one of the best ways you can get ahead of abandoned shopping carts. There are many ways to do this. For example, you should have an SSL certificate and think about adding industry awards and certifications to your site.
Transparency and responsible business practices can make customers feel more at ease shopping with you. What is the result? The result? They will refer friends and stay.
An opportunity to win
You have the perfect opportunity to develop better relationships with customers and visitors who abandon their shopping carts. People who have abandoned their shopping carts are already familiar with your products and services, which means they are more likely to engage with you. To find out why they are abandoning their carts, you can dig a little deeper. You may be surprised by what you find, and you might even gain new customers.
Don’t abandon abandoned shopping carts! With Abandoned cart Recovery from WooCommerce, you can recover up to 30% of your sales.
