These tricks will help you create the perfect balance between AI chatbots and email marketing. Automate your emails, generate leads, and grow your list.

Next-generation marketers are always on the lookout for new marketing tricks and tools. What is the oldest form of marketing still in use? It is email marketing.

Did you know by 2023 there will be 4.3 billion email users? That’s almost half the population of the planet! You should balance email marketing with the latest trends in marketing such as social media marketing. to ensure success.

AI chatbots are another technology that is gaining a lot of attention. Chatbots are used by 55% of users for instant responses. Chatbots are a great way to improve customer service, generate and nurture leads, and reduce operational costs by 30 percent.

Why not combine both AI chatbots and email marketing?

This article will discuss how to combine conversational AI with email marketing to maximize both. Let’s get started!

Five Not-So-Obvious Ways to Combine Email Marketing with AI Chatbots

1. Use Conversational AI to Segment your Email List

No longer can you rely on a large, unsegmented list of email addresses. Email marketers are spending a lot more time segmenting email lists these days. These email lists are based on the individual needs of a group.

It is easier to offer the right customer the right benefit if you segment your list according to the subscribers’ preferences. segmented emails have led to up to a 765% increase in revenue.

How can conversational AI help segment your email list now?

AI chatbots can interact with customers in real time and can collect specific information from them through natural conversation.

• Customers’ demographics
• Customer’s location
• Purchase history of customers
• Website behavior of customers

Conversational AI can collect all of this information without coming across as pushy. You can create buyer personas using these datasets, and then build email lists that are aligned with your customers’ personalities.

2. Chatbots can help you collect email addresses and build your list.

What is the first thing you need to do to run an effective email marketing campaign? Collecting the email addresses of prospects and customers is the first step. You build an email database, collect their emails and then start sending them!

Growing your email list is much easier with an AI chatbot. Conversational AI was one of our most successful email tips.

Chatbots are more likely than pop-ups or opt-in forms to be used by users to answer questions. AI chatbots can attract users through their conversational nature and can collect their email addresses with ease.

We also recommend that you keep your tone non-sales. It is not enough to ask them for their email as soon as you enter your website. Create triggers that will drive them to your website. You can only convince them to sign up for your newsletters once they show interest.

This is a clever way to offer lead-generators like eBooks and other types of content such as videos, guides, or courses. This is done by using AI chatbots to ask for the email addresses of visitors.

3. Send direct email notifications using AI chatbots

Did you know you can send emails directly from the AI chatbot dashboard itself? Yes, that’s correct. With an AI chatbot platform, you can send out automated emails such as product recommendations, welcome emails, and more.

Email marketers and customer service executives will spend less time contacting your contacts. They can instead spend their time writing important emails.

4. Email subscribers can choose from a variety of options

Customers should have the freedom to choose the communication channel they prefer. Generation X, for example, may prefer emails. When it comes to millennials and Gen-Z, however, they are more likely to interact with AI chatbots.

You cannot, therefore, assume the communication channel beforehand. It is essential to know what your customers prefer, and then interact with them via their preferred channels. You may end up irritating your customers.

Offer your customers many choices and let them choose. They will feel appreciated and appreciate your product/service more. This will ensure that your emails are not spam.

5. Follow up with Leads generated through chat

AI chatbots are always awake. They offer you live support 24 hours a day, 7 days a week. Smart marketers will make notes and follow up on leads from these chats.

With conversational AI it is easy to determine which leads are interested in your products or services. You can then build your email database, segment it, and interact with your prospects.

AI chatbots can help you identify leads that are interested in your product. These leads are then sent personalized emails. Then BAM! You turn a lead into an actual customer. So easy!

AI chatbots can be a great asset for your email marketing and sales team!