The ultimate goal of an online marketing campaign is to convert people. People should see your advertisement and then convert it into customers. This is a rare occurrence.
Only 22% of visitors make a purchase when they visit your website for the first time. The 98% of visitors who leave your website without purchasing anything will do so. How can you reach this additional 98 %?
Call us now to find out more about remarketing and how it can convert visitors into customers. Or, keep reading to find out more.
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What is Remarketing?
Online shopping can be overwhelming. You may see a lot of products, but decide not to buy them. You close your browser and leave the website.
You will soon see advertisements for the products you have viewed while browsing the internet. How did these ads get there? Remarketing is the answer.
Remarketing, also known as retargeting, uses cookie tracking to track non-converting website visitors. These visitors visit other websites, and advertisements for your products or services are shown to them.
Cookie tracking doesn’t save any visitor’s data, such as their credit card number or address. It only tracks visitors’ behavior and visits to websites.
Remarketing is an excellent way to reach customers after they have left your website. This is a great way to convert people.
Remarketing has many benefits
Let’s now look at the four benefits of remarketing.
1. Brand exposure increased
Retargeting allows you to show your brand to people who are interested in your products and services. Even if they don’t convert from your advertisement, you want them to remember your brand.
Moreover, 70% of marketers use retargeting to increase brand awareness.
How can it increase brand exposure?
Customers often consult several sites when they are searching for a product. Customers compare quality and prices. They may not convert immediately because they are still deciding on the best product for them.
Retargeting allows you to remind consumers about your product. You and your brand are always top of mind. This is particularly effective if your competitors don’t use retargeting.
Your brand awareness is what makes your business stand out from the rest. They know your brand well and are reminded of your products all the time. Your brand can help you beat your competitors.
Remarketing can be a powerful way to increase brand awareness and increase conversion rates.
2. Precise targeting
Target market is what you need to target. This is the audience you want to reach with your marketing plan. These are the people most likely to be interested and will purchase your products.
What happens if people in your target market don’t convert as well as you expected? You need to be more specific in your targeting.
Retargeted ads allow you to target certain types of people in your market. There will always be some people in your market who are more interested than others in a product. You don’t have to eliminate the people who aren’t interested.
The best way to target your retargeted ads at a specific group of people is to do so. This group is made up of people who have clicked on the product ad or added the product to their cart. These are people you think might be interested in your product.
This allows you to stop advertising to people who don’t want what you have to offer. Remarketing allows you to spend more time and effort reaching the people most likely to convert.
3. Greater engagement
Retargeted ads can be used to increase user engagement. Retargeted advertisements encourage people to click on them to find out more.
Engaging with your brand is a way for people to become customers. They become more comfortable converting when they interact with your brand. Retargeted ads increase user engagement and lead them closer to buying.
4. It fits your budget
Remarketing is a great way to increase your ROI. Your audience will be better informed, which allows you to tailor your ads to their needs. This allows you to communicate directly with them.
Don’t waste time with people who don’t interest you. Instead, you should be focusing on those who are most likely to convert. You can convert people through remarketing.
This will increase your ROI which is a huge benefit for your business.
The increase in interest also lowers your cost per click (CPC). Your business loses money every time someone clicks on an ad.
You can decrease your CPC if more people click on your ad. This is because many people are clicking on the ad. Sites like Google will see that your advertisement is highly effective and won’t charge as much.
Because you target interested parties, they will be more likely to click the advertisement. You already have their attention and they will click on your advertisement again. This will result in a higher click rate and a decrease in your CPC.
Remarketing increases conversion rates
Remarketing is an effective tool that you should consider if you are considering it. Remarketing’s goal is to convert visitors into customers. How can remarket increase conversion rates for your company?
1. Retargeted ads make it 70% more likely that people will convert to paying customers.
Remarketing increases your chances of converting customers from guests.
Customers who are hesitant about buying a product will wait. They will take the time to consider it carefully and ensure it is a wise investment.
Retargeted ads can keep your business front of mind and encourage them to purchase. They will choose your company if they are ready to buy.
2. Retargeting has a 147% better conversion rate than regular ads.
It’s not enough to just hope that a customer will reconsider a product. Consumers may be looking at multiple products at once, making it easy for them to forget about some. They might never convert because they forget the product.
Retargeting helps people recall that they are considering your product. It drives them to reconsider their purchase.
3. 72% are more likely to abandon online shopping carts.
More than half of shoppers place items in a cart, then decide to change their mind. These are products that they might still like, but may not be ready to buy yet.
This is why remarketing is so important. It reminds customers of what they have left behind in their carts. This is a signal to them that they might want to reconsider buying those products.
4. 8% of those who abandon their cart have returned to finish their order without retargeting.
Customers won’t return to the cart, as we have said before. They can forget or be unsure. Only 8% of these people purchase on their own.
This means that guests who have been there before aren’t returning. Remarketing is a great way to get more shoppers back into your cart.
5. 26% of those abandoning their cart placed their order using retargeting.
People convert with retargeted ads Retargeted ads can convert 26% of those who have abandoned their cart. This is far better than waiting for people to convert.
6. The average clickthrough (CTR ) for display ads is.07%. However, retargeted advertisements boost CTR to 0.7%.
Display ads have an average CTR of.07%.
Retargeted ads have a higher CTR because people are more interested in the products. These are products that they intend to buy or that they have viewed. Because the product is familiar, the CTR will increase.
Conversion rates are higher with a higher CTR. More people clicking means more conversions. Retargeted ads can be used to help people convert.
These stats prove that remarketing can be a powerful way to convert people. Because they are always in their mind, retargeted ads increase consumers’ likelihood to buy. Your advertisement reminds them of the product, and they think more about whether to buy it.
Businesses will often see abandoned carts. These are the best people to target because you already know what they were looking for. Your retargeted ads remind them of your products. Retargeted ads provide the extra push that consumers require.
Retargeting is an excellent way to increase your conversion rates. Advertisements can be used to remind people about products that they have viewed. This will help you guide them toward purchasing the product.
What are the best practices in remarketing?
These are some important points to keep in mind if you want to make the most of your remarketing efforts. These three tips will help you to create successful retargeting strategies.
1. Customers shouldn’t depend on promotions
Some companies send an email to customers who abandon their carts with a promotional offer. You might get a simple email saying “Get 20% off your order!”
This is a bad habit to get into as users will abandon their carts to receive a discount. You can wait until they abandon their cart to send these messages.
2. Retargeted ads are not the best way to bombard people
Retargeted advertising is not something you want to do too often. You can discourage people from converting if you constantly put your retargeted advertisement in front of them. Customers will be overwhelmed.
Retargeting shouldn’t be annoying for consumers. It should be a reminder.
3. Burn pixels
Retargeting is used to convert customers. This is what these ads are trying to accomplish.
Customers who follow through are not trying to convince them to buy that product. They should not see the advertisement for that product.
Companies make the error of not focusing on people who have already converted. These users are likely to abandon your brand if they see your ads repeatedly. This is not what you want because repeat customers are the best kind of customers.
This can be prevented by using burn pixels. After people convert, burn pixels are used to remove them from your retargeting list. This prevents unwanted retargeting.
Kobe Digital can help with your remarketing strategy
Remarketing can be a great way for people to remember your business and increase conversion rates. Kobe Digital has years of experience in remarketing campaigns. We can help you develop a plan that converts.
Our experienced team is committed to your campaign. We will develop a custom plan for your business. We tailor your plan to meet your specific needs.
Your business’ budget is very important. We offer transparent pricing. We will always let you know where your money is going, and what our services cost.
Find out more about remarketing
Contact us today if you want to know more about retargeting and how it can help you increase conversions.