Content Marketing We often think of content marketing as text content like blogs, guides, and articles. Have you ever thought of creating videos to help your content strategy?

Your digital content can be enhanced by using videos. Videos can help you build relationships and convert more customers.

Continue reading to learn about the incredible benefits of video in your content marketing strategy. Check out our Video Marketing Services for more information.

Video content marketing: Why should you use it?

Let’s look at some statistics that show the importance of video marketing.

Video Content Marketing Statistics

• Content marketing can be used to bring 97% more links to your website.

• Video content marketing is 53x more likely to appear at the top of Google’s search results.

• More than 50% of marketers believe that video content has the highest return on investment (ROI).

• Video can be used to fulfill any content marketing strategy’s goals and also serve a purpose within each stage of the content marketing funnel. (more details below).

The ultimate goal of content marketing is to educate website visitors and encourage them to learn more about your company. To help you achieve these goals, video can be included in your content marketing.

Use video content at every stage of your buying funnel

Video Marketing allows you to reach customers at every stage of your marketing funnel.

Let’s take a look at the types of videos that you should make for each stage of your funnel.

TOFU video content

The top of your funnel (TOFU), should be where you educate people about your brand. You can use a video to showcase your company culture.

Thank your company for their support. Tell others and show appreciation through video content.

• These videos give information to the consumer about a topic. This is your chance to show off your industry knowledge and position yourself as an expert in the field. Adobe Creative Cloud makes a TOFU example video to show people how to be vloggers. You can also find information about their product.
  

• Events videos show what happens in your company. Apple showcases one of its many tech events via YouTube.

MOFU video content

It is a smart idea to target consumers in the middle of your content marketing funnel. When they make buying decisions, you want them to think of your company.

Now you need to show off what you have and the benefits of purchasing from you.

• Demo videos of your product/service will allow you to show what you can offer. Highlight something unique or highlight its amazing features.
  
  ShamWow commercials might be familiar, but this video truly showcases the product.

• To showcase your expertise, you can make how-to videos. It’s usually a question people are searching for online. Serta shows potential clients how easy it is to build a mattress base.

BOFU video content

These consumers are at the bottom and have all the money they need. They just need a little encouragement to be your customers.

This is the place where trust can be built between your brand’s consumers and you.

• Video testimonials can be a great way of capturing the relationship you have built with your customers. Customers who are satisfied with their purchase are more likely to recommend your company to others and make a purchase.
  
  You can hire people by creating testimonial videos. This testimonial allows potential candidates to see why they love what they do and encourages them to apply.
  

How do you know what kind of video content is being viewed by your audience?

Before you begin creating content marketing videos, it is important to know if your audience is interested.

You have many options to discover what your audience is looking for.

1. Search social media for video topics to use in content marketing

Take a look at the comments left by your social media followers.

Would they like to learn how to use your products? Would they be interested in the latest developments within your industry?

Pay attention to the comments to find out what people are searching for.

2. Search forums to find answers to questions you may have in your content-marketing videos.

Quora can be used to search for information. 

Search for topics, then search for trends in questions. These questions are a good starting point to make videos.

Your home security company offers a variety of security options to homeowners. 

Reddit is another great place for searching for more information on what people are talking about.

Reddit lets people have discussions on different topics. 

3. Search keywords to help you create your content marketing video

Basic keyword research doesn’t require expensive tools.

YouTube or Google will suggest topics for you to autofill.

To expand the topic of your video, you can search keywords and other topics.

To help you build a list of related keywords, you can use great resources such as Keywords Everywhere or Keyword Tool.

It’s important to remember that people search for videos differently. Keyword Tool’s YouTube keyword searches and YouTube keyword searching are great ways to increase your content marketing video research.

4. Check out competitors’ content marketing videos

Take some time to see what industry leaders are doing about the topic you are interested in.

Watch other content marketing videos to get an idea of what it takes to stand out.

You will likely find certain videos in the first search results. These videos are most likely to satisfy the user’s content search.

This research is used to find any gaps in your content.

A simple video showing how to build tables can be used as a starting point. Your video content should meet the search intent of your users but still be distinctive enough to make you stand out from other people.

Video can now be a part of your content marketing strategy

After you’ve done your research, it is time to begin filming your video.

It doesn’t matter if your device is a smartphone, a video camera, or a video camera with video. Your video should be targeted to your audience.

Share your video where you think people will view it. 

We can help you learn more about improving your content marketing strategy using video.

Check out our video production to see how we can help you include video in your content marketing strategy.