The major competitors to have not been established companies in the baby industry (Cybex, Chicco, etc.), but also come from seemingly unrelated industries like Osprey or Thule.
This is not a comprehensive picture of the industry. You are likely to have seen similar trends in your niche. Now you want to reduce your cost per acquisition (CPA), increase repeat orders, increase customer order, build brand awareness and positively impact other KPIs.
These top trends are important to keep in mind if you plan to start an eCommerce company that sells such products.
How can you market baby and child products today’s highly competitive marketplace. Let’s look at some brands we’ve had the privilege to work with.
Consumer audience data
Although this is not a marketing tip, we felt the need for it to be mentioned, especially since Chrome will delete third-party cookies by 2022 and Apple has restricted the events Facebook can trigger with IOS 14.
Your ideal customers might be parents with several children, new parents or anyone else. Digital marketing is an important part of your overall business strategy.
To collect data about your audience, and their interests, you need to have the tools:
- Facebook Converter App (If Shopify or any other Facebook platform is used, this is easy to set up.
- Quantcast
- Pinterest Conversion Tag
- Google Analytics
- HTML3_ Hotjar and CrazyEgg
These tools are useful in helping you to understand your audience’s interests and behavior to improve your advertising.
Now you have a good idea of your audience, let’s talk about how to market to them. Let us get started.
Tips for Marketing Baby & Kid Product Companies
- Share & Create Instagram Reels
- Rich pins are a great way of making good use Pinterest
- Meet other moms just like you
- Amazon allows for you to post appetizers
- TikTok Leverage
- Email workflows may be used
- Convert your site with conversions in Mind
- Make sure your packaging is optimized
- Join forces with brands similar to yours
- Send many emails
- Participate in forums
- How to use Facebook Ads
- High quality photos and high quality copy can help build your brand
- Make amazing product catalogues
- Content marketing to your advantage
- Create products your market needs
- Prioritizing optimizing for mobile
- Highlight user-generated content
- SEO is all about site optimization and keyword research.
- YouTube is an amazing resource!
#1 – Take the influence of moms and create Instagram Reels
Instagram has over one billion users. It is great for marketing products. According to one study, organic engagement is now at 1.22%.
Businesses are jumping on this trend and using reels to increase their visibility with followers has been Kyte Baby’s example. It gets anywhere from 100k-200k views per reel. This generates a lot of traffic and engagement.
You can share reels with your Stories, Explore feed and Reels tab. These will be at the top of your homepage–prime real estate.
Instagram Reels, which are short videos of between 15 and 30 seconds in length, are similar to TikTok. These can be shared with your Instagram followers to provide a quick snapshot and promote your brand to other audiences. Organic content is decreasing on Instagram.
Parents can share photos of their children on Instagram. You can also find amazing content from influencers with larger followings by just sending them products.
Instagram Stories are automatically deleted after 24 hours. You can save some stories to your profile page for a lifetime. This allows product categories to be displayed to the general public.
Instagram Stories were used by 150,000,000 people each day in 2016
Later provides a wealth information about how to get started with Instagram Reels.
#2 – Get the most out of Rich Pin on Pinterest
Pinterest attracts a lot of young mothers, which is precisely the target audience you want. You can pin your favourite recipes, clothes, and home decor to Pinterest in curated collections. You can also show the price of your product and your company name. You can also be followed by others via your rich pin.
Simple Pin Media offers a great guide to creating rich pins.
#3 – Connecting with likeminded mothers
Finding celebrities to endorse your products can be difficult. It can be difficult to find celebrities to promote your products. It’s also a great way to market your child’s products.
Our partner can refer you to influencer market if you are interested.
#4: Amazon – Post appetizers
Amazon is the best place for selling anything.
We have an amazing partner who can refer to you to Amazon account management. We can assist you with the introduction.
#5: Leverage TikTok
TikTok is a major player in digital marketing. TikTok is a great platform for digital marketing. This is a great platform to showcase your products and creativity.
This guide will teach you how to use TikTok in your digital marketing strategy.
#6 Intentionally Use Email Workflows
Email marketing is a great way to reach your target audience.
This article explains how to set up different email workflows for your eCommerce business.
#7 – Create Your Website With Conversions in Mind
This should be obvious but it’s worth repeating. eCommerce businesses spend a lot of time and money to increase digital foot traffic. If you don’t have the skills to design websites, it can lead to a poor website. Even if your website is drag-and-drop, it’s a good idea to hire someone to help you.
If you are looking for a web agency, we can refer you to a Shopify and Magento partner.
#8 – Make sure your packaging is optimized
Your web presence should not be the only thing that you optimize. It is also important to optimize your packaging. Optimizing your packaging is also important. Baby and children’s products packaging can be powerful marketing tools.
Sticker Mule provides great information on making package inserts that work.
#9 – Do joint collabs with similar brands
Collaborations are a great way to get your products and brand noticed by new customers. This is a great way for you to maximize your marketing efforts.
Ampjar offers a wealth of information on collaboration .
#10 – Send emails…lots
Email marketing is the most lucrative marketing strategy.
If you require email marketing assistance, this is the service you should use. Request a proposal to learn more and get started.
#11 – Get Active in Forums
It’s amazing to think that there are so many online forums where parents can share their thoughts, support each other and even discuss products. There are many other forums and parent blogs that can be useful places to link to your site.
While social media giants like Instagram and Facebook should be part your digital marketing strategy, it is important not to forget about forums. They make it easy to search for information on specific topics. Forums encourage interaction between users.
This site is a great place to start your search for parenting and pregnancy information.
#12 – How to use Facebook ads
Google Ads is a powerful tool. However, Facebook Ads can also be very valuable. You can then choose additional variables to make sure your ads reach the right people, despite all the great tools Facebook has.
If you need help with Instagram or Facebook marketing, this is the core service. Request for a proposal to learn more and get started.
#13: Build your brand using quality photos and copy.
You can find a lot of product photos online, so make sure to get high-quality images. It is particularly useful for baby and children products.
#14 – Create amazing product catalogues
A product catalogue can be an effective marketing tool. A product catalog can be a powerful marketing tool. Even well-known retailers still use them. This is a great way to make your brand stand out from the crowd and differentiate yourself in digital marketing.
These are some useful resources to help you create product catalogues in WordPress or Magento.
#15: Leverage content marketing
The best and easiest way to get traffic to your store via search engines is through blogs. Customers will click on social media posts to build your brand. However, SEO can bring new customers to your store. You should be focusing on every stage of the customer journey.
If you need assistance with content creation and SEO, this is the service for you. Get a proposal to learn more.
#16 – Make products your market wants
The final tip is to identify your target audience.
#11: Prioritize Mobile Optimization
According to recent statistics, more than half of online shoppers use a smartphone to shop. Your website should work well on a desktop computer. You should make sure your website is compatible with mobile devices.
#18 Highlights of User Generated Content
Your customers create content for you.
Looking for some impressive examples of user generated content?
19 – Site Optimizations and Keyword Research
If you want people to find your website, it is essential to do keyword research and optimizations. This involves finding out which keywords rank high and then placing those keywords on your site. Google will then direct people to your site.
Request a proposal to speak to a consultant for more information on optimizing your website and keyword research.
20 – YouTube – Get the best of YouTube
Your eCommerce business should be able to access as many media channels as possible to promote its products. Share customer stories and answer common questions on YouTube. This will increase your traffic and engagement with your followers.
Conclusion
Mixing and matching strategies is key to marketing baby products and children’s products. It is impossible to rely on just one strategy to market baby products and children’s products.
While baby products (and children’s products) need creativity and strategy to succeed, they shouldn’t be your only source of income. Our experience with leading brands in the industry will give you some ideas.
Parents don’t need to worry. Kobe Digital can help you sell to parents.
Do you need additional help? Call us today for a consultation.